維基媒體基金會年度計畫/2025年至2026年/全球趨勢
年度計畫草案正在發布至元維基並進行多語言翻譯。 |
This content is currently in development as part of the 2025–2026 Annual Plan drafting process. We are seeking feedback on the objectives and key results that will shape our Product and Technology priorities for the next fiscal year. |
每逢維基媒體基金會又一次開展年度計畫之際,我們都會先彙整一系列可能影響維基媒體運動及各站點運作甚鉅的趨勢清單。我們希望辨認與自身使命相連結的種種線上趨勢,舉凡人們如何及在何處搜尋或貢獻線上內容、日益充斥網路空間之錯誤及不實資訊、線上資訊提供者管理法規更新等,均位列其中。此類分析有助於我們確立開展年度計畫的指導問題——「維基媒體目前需要為世界做些什麼?」
這一問題驅使我們持續與維基媒體運動及其參與者對話。以下觀察結果一如以往,體現今日的科技、政治及社會環境已與維基百科草創之際有很大不同,而我們必須加以適應並進化。我們的年度計畫與未來戰略均將受這些趨勢所形塑——舉凡加強以科技工具保護維基人,抑或引進信任及安全措施、以全新方式推廣維基媒體內容等作為皆然。
有關人們如何及在何處搜尋或貢獻內容
Trust in information online is declining and shared consensus around what information is true and trusted is fragmenting.
Last year, we noted that consumers are inundated with information online and increasingly want it aggregated by trusted people. With the launch of Google AI overviews and other AI search products, many people searching for information on the web are now being helped by AI. Even so, AI-assisted search has still not yet overtaken other ways that people get information (e.g., via traditional web search engines or on social platforms). However, we see that the trend we noted last year of relying on trusted people has grown stronger: people are increasingly skeptical of traditional knowledge authorities, such as government institutions and media, and instead turn in growing numbers to online personalities, who are having a bigger impact on what people believe and trust. Online personalities (e.g., podcasters, vloggers) on social platforms now factor more heavily in important events like political elections globally. By seeking out personalities who share their ideology and demographics, people are increasingly ending up in isolated filter bubbles that fragment shared consensus around facts.
People participate eagerly in online spaces that provide rewarding connection.
As a website that relies on the contributions and time of hundreds of thousands of Wikimedians, we closely follow trends in where and how people are contributing online. Last year, we highlighted that people now have many rewarding, potent ways to share knowledge online. This year, we observe that people globally are eagerly joining and sharing their knowledge and expertise in smaller interest-based groups (on platforms like Facebook, WhatsApp, Reddit, and Discord). These spaces are increasingly popular globally and make people feel more comfortable participating than broad, general social channels. A dedicated core of volunteers maintains these communities, performing vital activities like moderation and newcomer mentoring.
電子遊戲對青年而言,是足以媲美社群媒體的參與場域。今日,Discord及Twitch等平臺已建立無數遊戲社群,而人們除遊戲外,亦共同參與組織活動、管理使用者內容及行為。這些平臺亦利用遊戲吸引使用者投入其他產品,如《紐約時報》(The New York Times)廣受歡迎的遊戲部門即是一例。
總之,人們用於線上活動的時間畢竟有限,於是我們推斷,自2020年至2021年以來,新註冊參與維基媒體計畫者的數量有所下滑,此或亦與其他有益網路空間日益熱門有關。
有關線上資訊傳播及管理
Digital information that is created and verified by humans is the most valuable asset in the AI tech platform wars.
Last year we predicted that AI would be weaponized in creating and spreading online disinformation. This year, we are seeing that low-quality AI content is being churned out not just to spread false information, but as a get-rich-quick scheme, and is overwhelming the internet. High-quality information that is reliably human-produced has become a dwindling and precious commodity that technology platforms are racing to scrape from the web and distribute through new search experiences (both AI and traditional search) on their platforms. Publishers of human-created online content across multiple industries (for example, many of the major news and media companies globally) are responding by negotiating content licensing deals with AI companies and instituting paywalls to protect themselves from abusive reuse. These restrictions are further decreasing the availability of free, high-quality information to the general public.
Struggles over neutral and verifiable information threaten access to knowledge projects and their contributors.
Last year, we highlighted that regulation globally poses challenges and opportunities to online information-sharing projects that vary by jurisdiction. This year, challenges to sharing verified, neutral information online have increased significantly. Public consensus around the meaning of concepts like “facts” and “neutrality” is increasingly fragmented and politicized. Special interest groups, influencers, and some governments are undermining the credibility of online sources that they disagree with. Others also try to silence sources of information through vexatious litigation.
全球各地許多規範線上科技平臺的法規,均未將開放科學倡議、眾包知識與文化遺產資料庫及網路檔案館等以公共利益為核心之非營利平臺納入考量。此種「一刀切」的線上監管法規,將威脅存取平臺讀者及貢獻者之隱私,甚至危及現行社群內容審查流程:如強制平臺確認讀者及貢獻者身份並追蹤其操作的法規,即可能危及資訊存取與分享人之隱私及安全;此外,部分法規要求平臺即時移除任何標記為虛假資訊的內容,則又與若干平臺所內建以社群共識判斷虛假資訊——確保結果準確,而非急於求成——之安全機制相衝突。
Numbers of users with extended rights is in decline
Wikipedia's long-term sustainability relies on a steady influx of new users who contribute quality content and remain engaged. Across Wikimedia sites, trusted volunteers perform tasks—both technical and social—to keep Wikimedia projects and their communities running smoothly and safely. However, recent research indicates a decline in users with extended rights, posing challenges to the growth and health of the community.
Users with extended rights – a group that encompasses administrators, functionaries, and a number of other roles with advanced access – play an outsized role in the health of Wikimedia projects, preventing harm and paving the way for positive change. Users with extended rights represent the throughline to enabling our projects to be multigenerational.
Read more and join the conversation about the Foundation’s technical and social initiatives to support users with extended rights.
未來展望及參與討論之道
當然,此一清單如同以往與社群分享的種種趨勢一般,並不代表維基媒體運動面對的所有挑戰及契機,而是在我們為次一會計年度規劃之際方便用於檢討,並確定如何滿足世界的需求。維基媒體基金會首席產品與技術官賽琳娜・德克曼(Selena Deckelmann)已於今年稍早邀請全球社群分享對他們至關重要的趨勢及變遷——您可在相關討論頁參與討論——而基金會今後亦將發布年度計畫草稿,以針對這些趨勢提出對策。目前,我們已先行啟動若干措施:如為阻止新手編輯者數量下滑,近來我們即添加了「編輯檢查」等智慧功能,以提升行動裝置有益編輯,促進新人上手,並鼓勵他們持續貢獻。我們衷心期待社群在此一社會及技術環境變遷之際踴躍參與討論,以期維護並發展自由知識計畫。