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Report of activities for 2024 - Communications

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First quarter report (Jan-Mar)

WMB's Communications Strategic Plan

Discussion session on the first WMB's Communications Plan

The ratification and publication of WMB's Communications Strategic Plan is the result of a process launched in August last year to align our communication processes with our 2023-2025 Strategic Plan. The communications plan was produced by the professional team with a volunteer-based committee and discussed with WMB community members for several weeks before being approved on February 26, 2024, during a General Assembly.[1]

The Communications Strategic Plan was listed on WMB's 2024 annual plan of activities, as one of the two strategic implementation plans we expected to deliver. The overall intent of establishing a new direction for our external communication is to ensure our framing and methods are ensuring the strengthening of the Wikimedia ecosystem, including the conversion of internet users into editors, in line with our strategic direction of "Fostering and diversifying partnerships for free knowledge in Brazil".

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Second quarter report (Apr-Jun)

Promoting the values and strengths of our collaborative ecosystem

WMB participating in the panel on Information Integrity

Wiki Movimento Brasil has acted in international meetings and campaigns to promote the Wikimedia way. These actions have included an Open Letter to influence the Global Digital Compact and the NETmundial+10 declaration.[2]

These actions were focused on implementing part of the WMB's Communications Strategic Plan and directed towards positioning WMB in international debates on Internet Governance and digital environment regulation.[1] Thus, they align with WMB's Strategy to foster and diversify partnerships for open knowledge in Brazil, emphasizing the development of campaigns using Wikimedia projects to combat misinformation and establishing a political advocacy role for the protection and dissemination of free knowledge.

We implemented a communicative strategy to raise the profile of our involvement in internet governance, strengthening relationships with the press, organizations, the community, and the general public through various products and actions.[3] Qualitatively, we made progress in identifying journalists active in this field, achieved narrative alignment to communicate two distinct situations, and enhanced the community's sense of belonging. Quantitatively, the results included one video with three interviews,[2] an article on Diff summarizing the actions,[4] an article in Le Monde Diplomatique,[5] and two news pieces on the institutional website and six social media posts reaching 1,200 accounts.[2]

Operational and General metrics

Operational and General metrics
Activity Metrics Q1 Q2 Q3 Q4 Total References
Partnerships Number of new partnership ratifications - 1 - - 1 [6]
Number of activated partnerships - 1 - - 1 [6]
Governance Sessions Number of sessions 1 - - - 1 [7]
Entregas de comunicação Number of followers on social media 504 397 - - 901 [8][9][10][11]
Number of media mentions 14 23 - - 37 [12][13][14][15][16]
Number of community publications - 2 - - 2 [2][4]
Number of people reached through social media 4163 24665 - - 28828 [8][9][10][11]
Resources Number of resources 2 3 - - 5 [1][2][5][17][18]
- Number of participants 3 154 - - 157 [7][2]
Number of organizers 4 8 - - 12 [1][7][8][12][19][2][5][3][9][13][17][6][14][4][18][10][15][11][16]
Number of organizers that continue to participate/retained after activities 4 5 - - 9 [1][7][8][12][19][2][5][3][9][13][17][6][14][4][18][10][15][11][16]

References

  1. ↑ a b c d e Strategic Communication Plan
  2. ↑ a b c d e f g h Participation in the NETmundial+10
  3. ↑ a b c Open letter to protect Wikipedia and other public interest projects in the Global Digital Compact
  4. ↑ a b c d Diff post: We need real commitments to an internet focused on the free knowledge ecosystem across all forums
  5. ↑ a b c d Peschanski, João Alexandre (2024-04-25). "Três compromissos em defesa da internet livre, colaborativa e diversa". Le Monde diplomatique Brazil. 
  6. ↑ a b c d Partnership with Secretaria de Cultura e Turismo de Cachoeira
  7. ↑ a b c d Communications Committee meeting - January
  8. ↑ a b c d Social media metrics - February
  9. ↑ a b c d Social media metrics - April
  10. ↑ a b c d Social media metrics - May
  11. ↑ a b c d Social media metrics - June
  12. ↑ a b c Media clipping:
  13. ↑ a b c Media clipping:
  14. ↑ a b c Media clipping:
  15. ↑ a b c Diff post: Stories from the anti-disinformation repository: Why Wikimedia is an antidote to disinformation (translation into Portuguese)
  16. ↑ a b c Media clipping:
  17. ↑ a b c Adoption of Tainacan in Wiki Movimento Brasil's website
  18. ↑ a b c Brochure Wiki+Educação: Por que usar os projetos Wikimedia na sala de aula?
  19. ↑ a b Letter requesting modification of the content license on the Lula Oficial Flickr account
Wiki Movimento Brasil User Group Reports
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Past reports (2014-2022)
WMB Strategy 2023-2025
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  • Activities reports: (2024)
  • Learning reports: (2024)
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