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Wikipedia Challenge 2024

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Central Notice Settings
What is the campaign duration?
  • 14.08.2024 → 11.09.2024
Which projects will you be targeting?
  • Wikipedia, Wikimedia Commons
What languages will you be targeting?
  • German
Do you wish to show banners to Logged In users, Anonymous Users or Both? Do you want to target users with a specific number of edits or average monthly?
  • Anonymous Users

What countries will your campaign target?

  • Germany, Austria, Switzerland, Italy/South Tyrol (Alto Adige)

Banner/Campaign Diet:

  • To be determined by Central Notice admin

What is the purpose of the campaign? How will you measure the success of the campaign?

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Description - the banner will link to the landinpage of the Wikipedia challenge on wikimedia.de. The challenge is a 30 days Newsletter format. In 30 days, users will receive information about Wikipedia and its sister projects. This will be supplemented with small tasks every day. Little by little, users will be introduced to editing in Wikipedia. More info also in this Wikimania presentation

Metrics - Conversion to Landingpage and newsletter registration

What banner(s) will you use? What will be your landing page?

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Type of grant - n.a.

Link to grant - n.a.

Discussion

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Banner will be activated by the FunTech Team of Wikimedia Germany. --Merle von Wittich (WMDE) (talk) 10:04, 8 August 2024 (UTC)[reply]

@DerHexer: @Johannnes89: FYI - nothing has to be done here right now. If this campaign overlaps negatively with WML or something else, we can shorten it. Feel free to contact me or Eli anytime. --Merle von Wittich (WMDE) (talk) 10:09, 8 August 2024 (UTC)[reply]

@Merle von Wittich (WMDE) dass sich FUN drum gekümmert hat und für WMDE-Banner keine Volunteers genutzt werden, ist vorbildlich, trotzdem wäre es beim nächsten Mal gut, die Kampagne nicht nur im CentralNotice/Calendar, sondern auch bei CentralNotice/Request einzutragen [1] :) LG --Johannnes89 (talk) 16:15, 16 August 2024 (UTC)[reply]
@Kai Nissen (WMDE), Merle von Wittich (WMDE), and Elisabeth Mandl (WMDE): siehe Talk:CentralNotice#Link in WMDE challenge 2024 broken... Johannnes89 (talk) 08:52, 17 August 2024 (UTC)[reply]
Hab nach Ping in der Kurierdiskussion dazu nun das Banner doch selbst angepasst [2]. So scheint der Link zu funktionieren, bis ihr euch das Montag anschauen könnt. Johannnes89 (talk) 10:06, 17 August 2024 (UTC)[reply]
Hey Johannes. Kannst du dir erklären, was das Problem plötzlich war? Am Freitag ging ja alles noch glatt. Habe auch gerade mit der IT gesprochen, der /campaign Teil im Link war wohl das Problem und wurde von der IT nun herausgefiltert. Müssen wir noch irgendetwas tun jetzt? Danke für das kurzfristige Einspringen!!! @Johannnes89 Elisabeth Mandl (WMDE) (talk) 21:18, 17 August 2024 (UTC)[reply]
Ich glaube nicht, dass das Probleme beim Banner liegt, sondern auf WMDE-Seite.
<a id="challenge-banner-link"\n\t href="https://www.wikimedia.de/wikipedia-challenge?campaign='+s(typeof(a=null!=(a=f(n,"campaign")||(null!=e?f(e,"campaign"):e))?a:c)==u?a.call(l,{name:"campaign",hash:{},data:o,loc:{start:{line:8,column:64},end:{line:8,column:78}}}):a)+'">
scheint dafür zuständig zu sein, dem Bannerlink nen Tracking-Parameter anzufügen, um später in der Analyse sehen zu können, wie viele Leute über den CentralNotice Banner auf die Challenge kamen und wie viele Leute aus anderen Quellen wie Newsletter, Social Media o.Ä. kamen (wo vermutlich andere Tracking-Parameter genutzt werden).
Der Code-Schnipsel produzierte den Link https://www.wikimedia.de/wikipedia-challenge/?campaign=WMDE_challenge_2024_banner, der die von der Community festgestellte 404 Meldung auslöst (obwohl der Link in den letzten Tagen noch ging). Wenn man den Tracking-Parameter beliebig verändert (z.B. https://www.wikimedia.de/wikipedia-challenge/?campaignn=WMDE_challenge_2024_banner -> campaignn statt campaign), funktioniert der Link wie gewünscht.
Das muss also die IT irgendwie lösen und hat bestimmt nichts mit dem Banner zu tun. Bis dahin bleibt meine Lösung – wie gestern umgesetzt – einfach keinen tracking parameter auszuspielen, also nur
<a id="challenge-banner-link"\n\t href="https://www.wikimedia.de/wikipedia-challenge"> -> https://www.wikimedia.de/wikipedia-challenge/
LG --Johannnes89 (talk) 07:15, 18 August 2024 (UTC)[reply]

Comment post campaign

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@Merle von Wittich (WMDE) and Elisabeth Mandl (WMDE) Although my response is delayed, I hope it can still be useful for future campaigns. I have several concerns about the opinions of your GDPR and data privacy experts for two reasons:
  • Swiss Data Protection Act vs. GDPR: In Switzerland a different privacy framework exists and is the New Federal Act on Data Protection (nFADP). The law in Switzerland is stricter in some aspects and more flexible in others, which could affect the compliance requirements of the campaign in Switzerland. Did you know that? Applying only GDPR for Switzerland is not sufficient.
  • Data retention and consent: According to the GDPR, data must be retained only for the duration of the campaign and then deleted, unless explicit consent for longer retention is obtained. Consent must be freely given, specific, informed, and unambiguous, meaning individuals must clearly understand what they are agreeing to, including any extended data retention. Did your GDPR experts inform about that?

After the campaign, it’s worth asking if the data were retained. Given the note about data retention, my concern is that data may still be held (and mainly for Swiss users), which would need clarification. --Ilario (talk) 06:03, 9 October 2024 (UTC)[reply]

Central Notice admin comments

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  • @Kai Nissen (WMDE), Merle von Wittich (WMDE), and Elisabeth Mandl (WMDE): I'm really angry about this campaign, in particular that it is disturbing my well-known vacation right now, both as a volunteer and staff member. Why was there a need for that? Why now? Why so rushed? Why in such a poor way? — More or less everything was done wrong:
    • The campaign was requested not in the needed time, 10 days in advance. Why? Community CentralNotice admins could have double-checked for such things like broken links which we have now experienced.
    • The campaign duration is much longer than most other campaign, 4 weeks instead of 2 weeks. Why? And why at full display? The cycle also seems odd to me, 5 displays but reset after 0 seconds; is that correct?
    • The campaign was not aligned with other campaigns in the same window (the problem with the lack in CNR has already been mentioned): As of now, KulTour digital is targeting the very same people. That campaign was requested long before your own campaign: request page. @Christoph Jackel (WMDE): for that reason. Don't you talk between different teams when you intend to run campaign?
    • The campaign was targeting users not only in Germany but also in Austria, Switzerland (and South Tyrol; not set, neither is Commons set as requested). Have WMAT and WMCH been involved? @Raimund Liebert (WMAT), Manfred Werner (WMAT), Claudia.Garad, Lantus (WMCH), and Lantus:, please check that and comment plus (dis)approve.
    • It doesn't seem that local community has been informed about it beforehand. This is standard for campaigns, especially with such wide reach and long duration. Can you provide a link to the WMDE community portal, Kurier or other communication places in dewiki? According to this discussion, there are also community concerns which should have been addressed beforehand.
    • The banner itself is very big, on mobile it covers more than half of the screen. Is this necessary? Why is such an invasive display needed for something WMDE- and not community-related?
    • Most problematically, the landing page's main purpose seems to be the collection of email addresses. While linking to external pages outside of Wikimedia projects seems to be accepted when it's a Wikimedia affiliate handled page (guidelines about this might be coming soon), it's absolutely not acceptable to collect e-mail addresses like this in the EU from anonymous users (as this campaign is set now). All the needed GDPR-related extra information about the duration of saves, possibilities for deletions, etc. are not mentioned in the linked form. It is not sufficient to have a link called “Datenschutz” that would tackle these issues.
  • Therefore, I have disabled the campaign so that it can be set up appropriately next month. CC @Johannnes89 and Astinson (WMF): —DerHexer (Talk) and Martin Rulsch (WMDE) (talk) 21:48, 19 August 2024 (UTC)[reply]
    @DerHexer,
    regarding your points:
    • The CN request was indeed very last minute – and my bad that I only did at the request and added it to the calender like Johannnes89 mentioned above. Regarding the timelime: This campaign is quite important for us and as we are targeting not-logged in users we do want to as much distance as possible from the fall campaign.
    • The plan for the duration here was that we would monitor the impressions on the landing page and shorten the campaign accordingly if the results were “no longer worth the price” of a CN campaign.
    • WMAT and WMCH were informed by @Elisabeth Mandl (WMDE)
    • The Kultour does not target the same people as we are talking about logged in and not logged in users. And actually this was another reason to rush the campaign because next to the fall campaign we were also anticipating WLM CNs.
    • The banner is the same banner as of 2020. For the sake of costs (like financial and time) the banners were reused.
    • This is actually a point that happened too late: we only created a notice in the WMDE community portal at the start of the campaign. We consistently monitored the Kurier at the start of the campaign and reacted immediately, including adapting the landing page within a very short time. In the Kurier discussion, I don't actually see any criticized points that would have influenced the campaign beforehand. Not the point here, but fortunately we are also getting positive feedback on the content of the emails from community members who comment in the Kurier.
    So I would ask you - especially with regard to targeting and the upcoming CN campaigns that address these groups - to restart the campaign asap. Merle von Wittich (WMDE) (talk) 08:51, 20 August 2024 (UTC)[reply]
    @DerHexer,
    • Merle has already addressed most of the points. I'd like to add a few additional comments.
    • I was a bit surprised that you wanted to be involved during your vacation. Unfortunately, we were only able to submit the request on the 7th, and Merle informed you on the 8th that there was nothing for you as admins to handle. We viewed it as a positive development that we could rely on WMDE resources at this point.
    • Due to your concerns about data protection, I consulted with the relevant colleagues. Our GDPR officers have discussed this exact topic with legal experts, particularly regarding data collection through forms. It was confirmed that at WMDE, we are doing more than what is legally required, which is very important to us. It would already be sufficient to simply reference WMDE’s data protection policy. In addition, we provide a link to ZOHO’s privacy policy, and WMDE’s is listed directly below.
    • Regarding data deletion periods, there are no specific requirements since we have a "legitimate interest" in the data. The tool we use, ZOHO Europe, hosts the data on servers within the EU, which was a key factor in our selection process. The purpose of this page is to collect email addresses for the 30-day newsletter that users sign up for. However, this is not about indiscriminate data collection. The email addresses and corresponding names or pseudonyms are stored exclusively in the mailing list and are not added to a central contact list at WMDE. We’ve even implemented a double opt-in process to ensure users can confirm their subscription again. The form itself has not changed in the last four years, only the tool we are using.
    • In summary, we are operating at the minimal necessary level of data collection required to send a newsletter. If you have any further questions or concerns after your vacation, we can discuss them with the GDPR officers.
    • Since we cannot afford to pause the campaign for too long (to avoid re-targeting the same audiences who have already seen the banners and to prevent overlapping with the autumn campaign), I kindly ask you to reactivate the banners as soon as possible. We've seen excellent results in the first few days, and this is a fantastic opportunity to inform people about the wiki projects and encourage their participation. Surely, this aligns with all of our interests.-Elisabeth Mandl (WMDE) (talk) 14:12, 20 August 2024 (UTC)[reply]
    I agree that the concerns have been met, especially that the dewiki discussions show community approval and that there's currently no banner campaign interfering with yours. GDPR compliance seems alright to me as well, but Martin is right that we need someone from the foundation to approve the landing page, similar to the required approval for fundraising and survey banners.
    @TAndic (WMF) and JBrungs (WMF): is this landing page by WMDE (asking people to sign up for a newsletter to learn more about Wikipedia) fine for you? Johannnes89 (talk) 18:08, 20 August 2024 (UTC)[reply]
    Thanks @Johannnes89 for the ping, and all for the thorough discussion to meet concerns - I'm glad to see the thought put into the GDPR, as I would have asked similarly to make sure this is being considered.
    Looks good on the WMF side :) - TAndic (WMF) (talk) 12:34, 21 August 2024 (UTC)[reply]
    @DerHexer,
    re-enabled after the concerns have been resolved. Johannnes89 (talk) 15:23, 26 August 2024 (UTC)[reply]
    Hey @DerHexer and @Johannnes89 as the daily registration numbers are getting lower, we would like to stop the campaign now to avoid "Bannermüdigkeit". Also WMAT just asked me to lower frequency in order to give there current banner more visibility. Could you stop it?
    Thank you for your support. Elisabeth Mandl (WMDE) (talk) 20:30, 9 September 2024 (UTC)[reply]
    I've disabled the campaign. Vermont (🐿️—🏳️‍🌈) 21:10, 9 September 2024 (UTC)[reply]
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