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Wikimedia Sound Logo contest 2

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Central Notice Settings

What is the campaign duration?
  • 6 December 2022 → 19 December 2022
Which projects will you be targeting?
  • Wikipedia, Commons, Wikisource, Wikidata
What languages will you be targeting?
  • The WMF will translate the banners and landing pages into Arabic, Bahasa, English, French, German, Hindi, Korean, Portuguese, Spanish
Do you wish to show banners to Logged In users, Anonymous Users or Both? Do you want to target users with a specific number of edits or average monthly?
  • Logged-in users

What countries will your campaign target?

  • Global with language specifications

Banner/Campaign Diet:

  • To be determined by Central Notice admin – requesting 100%, two impressions, with a single cookie reset at 1 week / 604800 seconds / halfway through the event). To limit the total number of banners shown, if a user clicks through, we would like to set things so they won't see this banner again (if possible).

What is the purpose of the campaign? How will you measure the success of the campaign?

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Description - This banner will inform members of the Wikimedia communities that they can vote on a new sound logo for Wikimedia projects.

Metrics -

What banner(s) will you use? What will be your landing page?

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Banners - Same design as CentralNotice/Request/Wikimedia Sound Logo contest with different text. In English, that will be: "Your contributions are instrumental to free knowledge. Now, you can play your part in deciding The Sound of All Human Knowledge. [VOTE TODAY]"

Landing Page - There with be one URL with different UTM parameters per language

Discussion

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Central Notice admin comments

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  • I can take care of this after 6 November. —DerHexer (Talk) 22:15, 25 October 2022 (UTC)[reply]
    Thanks, DerHexer! Because of delays in vetting the finalists (we had more submissions to go through than expected!), we pushed back the voting start date by a week. I've updated the request to reflect the resulting shorter voting period. Also, while we're still requesting a cookie reset in the middle, that's now a reset at one week in. If you think that's too many banners, we are open to changes! Ed WMF [talk] 18:25, 8 November 2022 (UTC)[reply]
    @Ed Erhart (WMF): I've created a new campaign and banner (no clones because otherwise translations would have been copied as well; while you are looking for new translations in non-supported languages). Please check this (the VOTE NOW looks a bit odd, imo) and provide the link to the landing page in time. May I ask why only these projects are invited to vote for the logo? I think that everybody is interested in that phase (different from the previous one, maybe). Best, —DerHexer (Talk) 18:46, 13 November 2022 (UTC)[reply]
    Hello DerHexer, and apologies for my delay while I've been dealing with an illness. (I also initially missed these when they were posted, so I've updated my preferences to email me whenever I'm mentioned.)
    Thanks so much for this work. The button looks like it reads "vote today" now, and I can run its appearance past our team. That said, I think we'd also welcome any guidance you'd have for improving it. I'm pushing for the landing page link and will get it possibly as soon as today, or more likely shortly after this week's US holidays.
    On projects, I copied them from the previous request but you're very right to point out that more people would be interested. We would be happy to open it up to all Wikimedia content projects + Meta-Wiki. Ed WMF [talk] 18:17, 23 November 2022 (UTC)[reply]
    Here's where the landing page will be! Ed WMF [talk] 19:36, 23 November 2022 (UTC)[reply]
    @Ed Erhart (WMF): Some remarks:
    For me, it still reads as “VOTE NOW”. Where do you see “Vote today”? Or do you want me to change it to that text? Textual decisions are yours, I don't have much opinion about that.
    I think that it's not necessary to make all projects aware of that. It's a global campaign and would be approved for all projects (by me =) ).
    You mislinked https://commons.wikimedia.org/wiki/Commons:Sound_Logo_Vote ;D. In the banner, I have changed the general link to https://commons.wikimedia.org/wiki/Special:MyLanguage/Commons:Sound_Logo_Vote and added direct links to the initially supported languages. Best, —DerHexer (Talk) 10:09, 24 November 2022 (UTC)[reply]
    @DerHexer: To your first question, I'm seeing "vote today" at Special:CentralNoticeBanners/edit/soundlogo_phase2_reg. Is that not being reflected somewhere else?
    That solution sounds great!
    Ach, yes. Been a long time since I made a typo like that. :-) Adding Special:MyLanguage is perfect—thank you for that tweak! Ed WMF [talk] 07:18, 29 November 2022 (UTC)[reply]
    I can see “VOTE TODAY” now. Everything ready then? Including the translations, Mehrdad has mentioned below? Best, —DerHexer (Talk) 13:25, 29 November 2022 (UTC)[reply]
    Hi @DerHexer, I just entered the translations. Please check from your end. We have been discussing to decrease the number of times the banner is shown to only once to not bombard people, especially during this key period with fundraising banners and POTY. What do you think? We can then use other means like email lists and social media to remind people to vote. What are your thoughts? MPourzaki (WMF) (talk) 19:28, 29 November 2022 (UTC)[reply]
    @MPourzaki (WMF): I've marked the translations as published. That should do then. I also think that one reminder won't hurt much. 2 impressions per cycle would be fine with me. Good luck with the voting! Best, —DerHexer (Talk) 19:57, 29 November 2022 (UTC)[reply]
    Two impressions works great! Thanks, DerHexer, for all your help here, before, and elsewhere. :-) One last request along the line of thought raised by Mehrdad... can you change the banner start date to 8 Dec? As he said, we're worried about bombarding people and this would give some space between all those messages on social media etc. Ed WMF [talk] 16:04, 30 November 2022 (UTC)[reply]
    Done; end date also moved by 2 days. Less overlap with my staff campaign on CentralNotice/Request/WMDE promoting volunteer support 2022 either. ;D Best, —DerHexer (Talk) 16:45, 30 November 2022 (UTC)[reply]
    Ah, so sorry DerHexer but voting will close on 19 Dec. Getting a banner after that would be very confusing. :-) Can you change the end date back? Or, maybe even better(!), could you set it to 23:59 18 December so no one gets a banner at the literal last minute? Ed WMF [talk] 18:09, 30 November 2022 (UTC)[reply]
    That makes sense, done. —DerHexer (Talk) 18:12, 30 November 2022 (UTC)[reply]
    Hi @DerHexer, a final FINAL change from our end, grateful for all your flexibility and support. Considering the en.WP RfC discussions and sentiments, we didn't want to be insensitive and will reduce the scope of the banners to only Meta-wiki and Commons. Would you be able to make that change? MPourzaki (WMF) (talk) 21:21, 2 December 2022 (UTC)[reply]
    This makes no sense to me. It's a project important for each and every Wikimedia wiki. For English Wikipedia especially. Please reconsider. I will change it once you re-confirm. Best, —DerHexer (Talk) 21:27, 2 December 2022 (UTC)[reply]
    The sensitivity we are conscious of is just about the banners and we definitely don't want to take away from the significance of this project to all communities. We now have a bigger job of reaching more people in the next two weeks by other means. We'll try to reach as many people as we can via messages on village pumps, outreach on social media, Telegram, Discord, and other community channels, a corresponding Diff post and reminder, and notices on email lists. It's the best we could think of given the circumstances. We see Meta as of course our central wiki space and Commons because of this project's relevance. We can also see how thing are going after week 1 and reassess. We thought to start light and non-intrusive. MPourzaki (WMF) (talk) 15:12, 3 December 2022 (UTC)[reply]

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 [not a CN admin] Were there specific requests about not displaying this banner? My impression is the objections on enwp were specifically to fundraising banners, not to the idea of banners. I dare say there's just as much risk in upsetting people by only running these on Meta/Commons (a different long-term gripe about too many important things happening on venues most Wikipedians don't visit). Probably worth just asking (assuming this conversation hasn't already taken place), even if it's a tight turnaround time. i.e. "We're about to run banners for the sound logo contest. Before we do, I want to make sure there aren't objections to that kind of banner being displayed. We're prepared to run it only on Meta and Commons if so." Food for thought, anyway. :) — Rhododendrites talk \\ 15:02, 4 December 2022 (UTC)[reply]

Hey, thanks for your thoughts @Rhododendrites. Any suggestion where we could pose this question to the en.WP community? It's not too late. We could always run the first few days on Commons and Meta-Wiki, then for the second and last week, do a once around wider reach on all projects. MPourzaki (WMF) (talk) 23:14, 5 December 2022 (UTC)[reply]
I'd imagine one of the village pumps. Probably the WMF Village Pump. I can open that thread if you prefer -- up to you. I'd just be casually bringing it up; effectively "hey there's some hesitation about running any banners following the recent rfc. WMF offered to only run the Sound Logo banners on Meta and Commons if there are objections to them, but my impression is most here would want Wikipedia users to know about that. Should the banners proceed as planned?" or something along those lines. — Rhododendrites talk \\ 23:19, 5 December 2022 (UTC)[reply]
Ok @Rhododendrites, I started asking :) --MPourzaki (WMF) (talk) 19:56, 6 December 2022 (UTC)[reply]
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