Plan annuel de la Fondation Wikimedia/2025-2026/Modèle financier
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Wikimedia's financial model is a central topic for multi-year strategic planning. This relates to priorities in fundraising, financial management, and a commitment to growing diversified revenue streams to protect and grow this mission for generations to come.
Stratégie de revenus
For years, Wikipedia and the Wikimedia projects have remained free and accessible to everyone because of millions of everyday readers who choose to support our mission. Unlike most other top websites, we do not rely on advertising. Instead, the Wikimedia movement follows a grassroots fundraising model—one that is powered by people who believe in free knowledge.
This approach has helped sustain Wikimedia’s financial stability, allowing us to collectively fund critical infrastructure, support global communities, and invest in new ways to share knowledge. However, the trends described above point to the many ways that the internet is changing. People are searching for and consuming content differently; going to websites like Wikipedia.org is no longer the only way that people engage with and share information online. This will require refinement and expansion beyond a core reader-based fundraising model.
Bien que les dons des lecteurs demeurent la principale source de financement de Wikimedia, des efforts sont actuellement déployés pour développer d'autres sources de revenus. Parmi les principales initiatives, on peut citer:
- Growing Wikimedia Enterprise, ensuring that commercial reusers of Wikimedia content contribute to sustaining our projects.
- Increasing recurring donations, fostering long-term commitment from our supporters.
- Expanding giving at higher tiers, strengthening relationships with donors who want to make larger donations.
- Further developing planned giving, offering donors the opportunity to make a planned gift during their lifetime or leave a legacy gift.
- Exploring new channels, including direct mail, SMS and other engagement strategies to connect with a broader audience.
- Continuing to grow the Wikimedia Endowment, ensuring Wikimedia’s financial future through direct donations, planned giving and long-term investments.
Current modeling suggests revenue growth of about +6% in 2025-2026, and +/-5% for the following two years. Compared to prior years, this modest level of growth requires continued focus on priorities and trade-offs in key areas of investment and with a focus on sustainability.