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傳播部门/维基媒体基金会之傳播

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Jimmy Wales发言於2019年維基媒體國際會議

维基媒体基金会傳播部门汇总了一些写到或谈及维基媒体基金会以及我们的工作时应遵守的指导原则。维基媒体基金会的代表（工作人员、承包商和董事会等）在交流维基媒体基金会和我们的工作时应遵守这些准则。撰写这些原则是为了帮助消除外部受众参与进来的障碍，同时减少内部受众的常见困惑。因此，傳播部门建议维基媒体基金会的代表在交流时考虑这些指导原则。

这是一份动态文档，且時時刻刻都會變——隨時欢迎并感谢您的建言！

谈论维基媒体基金会

维基媒体基金会官方标识

官方介绍

维基媒体基金会是管理维基百科和其他维基媒体自由知识项目的非营利组织。维基媒体基金会操作维基百科及相关网站背后的技术，支持让维基百科得以运作的社群，并筹措资金支持维基媒体项目。维基媒体基金会并不会控制维基百科或其它维基媒体项目的编辑内容。这取决于全球志愿者的行动，其中单一月份内超过200,000个志愿者编辑维基百科。维基媒体基金会总部位于加利福尼亚州旧金山，是一个501(c)(3)慈善组织，其资金主要来源于捐赠和資助。

另一種介绍

维基媒体基金会是一个非营利组织，支持维基百科和其它维基媒体项目的运作，同时支持着我们让每一个人都能自由地获得知识的目标。我们协助把知识带给世界上的所有人，降低参与门槛并让分享自己所知对每个人来说都更加简便。为做到这一点，我们让维基媒体项目保持快速、安全而人人可用，维护让维基百科这样的自由知识项目蓬勃发展的价值和政策，建设让维基媒体网站易读、易编辑、易分享的新功能和工具，并支持让这些项目有机会实现的志愿者社群。

简略介绍

维基媒体基金会是管理维基百科和其他自由知识项目的非营利组织。

使用“维基媒体基金会”名称（提示：別用“WMF”）

总的来说，一定要在第一次提到基金会时先讲全称“维基媒体基金会”，如果需要，再在下文中视语境简称为“基金会”。

不过，谈及多个基金会时要避免把维基媒体基金会略写作“基金会”。例如，讨论威尔斯基金会对维基媒体基金会的资助时，如果直接简称其中一个为“基金会”就会造成混淆。

應避免使用“WMF”描述维基媒体基金会。可能例外的情况是已提前介绍过这个首字母缩略词，不过即便如此，也可能给译者造成问题：因为不是每种语言都有字母，所以英文字母常常被直接保留，这可能让读者产生疑惑。另一个例外是使用缩略词是最佳技术解决方案的时候（例如用在CSS语言中style名、工作人员用户名中等）。

職員架構

维基媒体基金会的職員架構是：

  • 部門
    • 團隊
      • 小組

部門

维基媒体术语

为求一致性，请在引用这些项目时使用这些的措辞和文体。切勿使用首字母缩拼词或縮寫。

如果使用英语以外的语言交流，请参考该项目的社群所訂定的正确拼写法。

维基媒体项目架構

维基媒体项目們的官方徽标
  • 维基媒体项目
    • 內容型项目
    • 拓展与管理项目
    • 技术与开发项目
    • 私有的维基媒体管理wiki

维基媒体內容型项目

名称 簡述 並非 备注
維基教科書 自由的教科书和手册
维基数据 自由的知识库
维基共享资源 自由的媒体存储库 Acceptable after first use: Commons
維基新聞 自由内容的新闻 Wikitribune
維基百科 自由的百科全书
維基語錄 名人名言录
維基文庫 自由内容的图书馆
維基物種 自由的物种目录
維基學院 Free learning materials and activities
維基導遊 自由的旅行指南 WikiVoyage, Wikitravel
維基詞典 自由的字典和词典 Wikitionary

拓展与管理项目

名称 簡述 並非 備註
元维基 维基媒体项目协调网站 元維基
维基孵育场 用于开发中的语言版本
邮件服務 维基媒体邮件列表
Wikimedia Outreach Wikimedia outreach coordination
Wikistats Wikimedia statistics

Wikimedia technical and development projects

Name Short description Not Notes
MediaWiki Free wiki software Mediawiki, Media wiki
MediaWiki.org For documentation, discussion, and development of the MediaWiki software MW.org, MediaWiki, MediaWiki Wiki
Test Wikipedia For testing software changes
Wikitech Wikimedia technical documentation
Wikimedia Cloud Services Hosting environment for community managed software projects, tools, and data analysis Labs, Tool Labs, Wikimedia Labs
Wikimedia Phabricator Bug tracker for MediaWiki Bugzilla

Private Wikimedia administration wikis

Name Short description Not Notes
Board Wiki For Wikimedia Foundation Board of Trustees
Collab Wiki For use by Wikimedia Foundation in collaboratively developing private content
Internal Wiki No longer used, but still referenced, wiki used internally between Wikimedia Foundation and community leaders
Office Wiki For Wikimedia Foundation personnel and Board of Trustees

Wikimedia Foundation entities

Wikimedia movement entities

Common terms

For consistency, please use these wordings when referencing these terms. Always avoid use of acronyms or abbreviations.

  • Wiki page
    • Not: wiki, wiki wiki
    • Acceptable alternatives: page, wikipage, wiki-page, wiki article (when referring to a page in the main article namespace)
  • Wikimedia projects
    • Acceptable alternatives: Wikimedia wiki projects, Wikimedia sites, Wikimedia wiki sites
    • Not: Wikimedia programs
  • Wikimedia movement
    • Short description: The totality of people, activities and values which revolve around Wikimedia sites and projects.
  • Wikimedia communities
    • Short description: The volunteers, donors, staff, and readers who actively support or engage with the Wikimedia movement.
  • Wikimedians
    • Short description: People (including staff) in the broad community of Wikimedia Foundation projects, including Wikipedians but also contributors to Wikisource, Wikibooks, etc.
    • Not: Wiki(m/p)edians
  • Wikipedians
    • Short description: Only used specifically to refer to contributors to the Wikipedia project. Only rarely is this the correct term.
    • Not: Wiki(p/m)edians

Statistics

As of May 2022, these are the official statistics used in communications from the organization:

  • More than 58 million articles across all Wikipedias[1]
  • Wikipedia is available in more than 300 languages[1]
  • More than 300,000 editors contribute to the Wikimedia projects every month[2]
  • More than 250,000 editors contribute to Wikipedia every month[2]
  • About 70,000 volunteer editors contribute to Wikipedia every month (5 edits or more)[2]
  • Wikipedia is viewed more than 22 billion times every month[2]
  • Wikimedia sites are accessed by more than one billion unique devices every month[2]
  • More than 73 million registered Wikipedia user accounts[1]
  • Wikipedia is viewed 6,000 times every second[2]
  • More than 82 million media files on Wikimedia Commons[3]

References

Can be used in case you need a citation, or to update the statistics section.

  1. ↑ a b c List of Wikipedias - Meta-Wiki
  2. ↑ a b c d e f Not yet available in v2 of Wikistats
  3. ↑ Statistics for Wikimedia Commons

Formatting

For consistency and international accessibility, these formatting guidelines should be followed.

Numbers and percentages

  • Generally speaking, write numeric digits (10) rather than spelling out the numbers (ten).
  • When writing about very large numbers (millions, billions, even trillions), you can express these numbers with a numeral and a word. For example, 1.6 million people.
  • When referring to amounts of money in cents or greater than 1 million, use numerals (and appropriate currency symbol if applicable) followed by words: 5 cents or $2.7 million. For amounts of money less than 1 million, use the appropriate currency sign: $17.

Dates

  • Always use the full, four-digit year.
  • In general, it is best to format as "Day Month Year", but "Month Day, Year" is acceptable. Avoid using full numerical based dates (1 March 2030 instead of 03/01/2030) as the number order is not always clear.
  • For the fiscal year, it is best to use "July 2017–June 2018 fiscal year" when possible and "2017–2018 fiscal year" for shorter uses. It is also good to include months in fiscal quarters to avoid confusion, "2017–2018 fiscal third quarter (January 2018–March 2018)" or "January 2018–March 2018 quarter" for shorter uses.

Percentages

Use the percent sign.

Abbreviations and acronyms

Abbreviations and acronyms often confuse readers. Avoid them whenever possible. If an acronym is necessary for future reference, spell the full word and follow with the acronym in parentheses on the first reference. For example, Wikimedia UK (WMUK) or Fiscal Year (FY).

Cultural slang

  • Avoid terms like 101 or Brown bag meeting which are not inclusive, as these terms are not understood outside of your culture.

Personal titles

Don’t capitalize personal titles in sentences unless they precede a name. For example:

  • The director got approval, or Director Lopez got approval.

Whenever possible, keep titles gender neutral. For example:

  • Firefighter instead of fireman
  • Chairperson instead of chairman

Punctuation

Bulleted lists

Capitalize the first word of every bullet. Don’t use semicolons after points in a bulleted list. Include a period at the end of the bullet only if that point is a complete sentence. For example:

When you go to the store, please buy:

  • Apples
  • Bananas
  • Naan chips

When you leave the house:

  • Please buy apples, bananas, and naan chips.
  • Fill the car with gas.

Colons

Capitalize the first word after a colon, only if what follows is a complete sentence. For example:

  • I have several favorite foods: apples, bananas, and naan chips.
  • I have several favorite foods: Apples were my first favorite snack, but naan chips are a rising star in my life.

Commas

We use the serial comma (sometimes called the Oxford comma). In a list of three or more, include a comma before the conjunction. For example: Please buy apples, bananas, and naan chips.

Dashes

When offsetting a phrase with dashes you should use the longer em dash (—) without spaces. It should look like this:

  • Another "planet" was detected—but it was later found to be a moon of Saturn.

You can get this by:

Use the en dash (–) to convey a range of numbers, like pp. 42–87. You can get this by:

  • Option + - on Macs.
  • ALT + 0150 on Windows.

Quotes

These quotations are correctly punctuated:

  • "Would you like a banana?" he asked.
  • "I hate bananas," she said. "You know I hate bananas."
  • He paused before saying "bananas are not something people should hate."

Spaces

Sentences should always be separated by a single space. Never two spaces.

Slashes

Avoid using the slash / symbol. Replace it with words or commas as appropriate.

绘文字（Emojis）

  • 绘文字（Emojis）极少用于正式沟通中，应避免使用之。
  • 不同文化对符号的理解不同。具体来说：
    • 👌（OK手势在许多文化中都有冒犯性，尤其在南美洲。
    • 👍（大拇指手势）在其它国家也有冒犯性。
    • 😂在阿拉伯语使用者之间代表痛哭，而非笑哭。
  • 因字体和软件覆盖，不同读者看到的绘文字不一定一致。
    • 举个例子，有人写到：“如果我有个🧞，那我就会很想有个[...]。”那个绘文字本该显示为精灵绘文字（genie emoji），然而……(1)他们打下（并预设别人看到的应该是）“苹果”版，(2)我看到的是我看不懂的“推特”版本(3)当我把内容复制粘贴到Google Chat要问的时候，我俩看到的都是“Google”版本。
  • 有些读者完全看不到特定绘文字，如果那些绘文字才被添加到Unicode库或者他们没安装新字体时尤其如此。举个例子，点击File:Emoji flag display problem.jpg看看旗帜绘文字在某些读者的设备上是怎么显示的。
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