Komunikacije/Godišnji plan/Tromjesečje 2016. – 2017.
 | Ova se stranica Zaklade Wikimedija čuva zbog povijesnog interesa. Svi navedeni planovi, politike, projekti ili strategije možda su zastarjeli. |  |
| Ciljevi odsjeka za 2015. | Tromjesečni ciljevi odsjeka za komunikacije Tromjesečje 2016. – 2017. (Srpanj – rujan 2016.) |
| Strategija Zaklade
(Doseg, Zajednice, Znanje) |
Godišnji cilj (Godišnji plan) | Tromjesečni cilj (Godišnji plan) | Proizvodnja (Godišnji plan) | Zavisnosti | Željeni ishod |
|---|---|---|---|---|---|
| R
+ C |
Program 1
Poboljšati razumijevanje javnosti (Odnosi s javnošću/izmjena poruka) |
Cilj 1
Razumjeti sadašnje odnose s javnošću Cilj 2 Započeti sa strategijom izmjene poruka |
- Coverage audit highlighting top narratives, geographies, sentiment, and opportunities) - Top narratives identified; strategy framework developed |
- Minassian support - Priorities shared by dept leads and get buy-in - ED approval |
- Be ready to build a strong messaging strategy that supports the future of the Foundation and the movement. |
R + C |
Program 2 Make our brand more consistent |
Goal 1 Expand video Goal 2 Brand standards |
- Produce Wikimania content (1 video, 5 profiles) - Introduce Wikimedia organization brand materials on Meta wiki |
- Mule Design - Wikimania experience - Wikimania shooter |
- Supporting the movement with unified branded materials, and building trust. |
| R | Program 3 New audiences |
Goal 1 Understand new readers Goal 2 Build audience development capacity |
- Share new readers reports and personas (2 reports from Nigeria, India with 2+ personas) - Onboard audience manager |
- Design Research team - Global Reach team - Product teams - Community groups |
- Actionable understanding of new reader audiences to power informed reach efforts across movement. |
R + C |
Program 5 Grow audiences |
Goal 1 Spread broad messaging Goal 2 Advocate movement via social media Goal 3 Cultivate new communities |
- Grow collaboration with community on social content - Diverse profiles of social media (3 profiles) - Facilitate relevant real-time social media conversations (25 posts) |
- Community groups - Legal review - Community Engagement review - Minassian |
- Increase relevance and community connection in storytelling. - Increase awareness of movement values and importance. |