Wikimedia Foundation/Communications/Annual plan/2016-17 Q1

This page from the Wikimedia Foundation is kept for historical interest. Any plans, policies, projects, or strategies mentioned may be obsolete.

2015 department goals

Communications department quarterly goals Q1 2016–17 (July–September 2016)

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Foundation strategic direction (Reach, Communities, Knowledge)	Annual goal (Annual plan program)	Quarterly goal (Annual plan goal)	Output (Annual plan objective)	Dependencies	Outcome desired
R + C	Program 1 Improve public understanding (PR/messaging)	Goal 1 Understand current PR Goal 2 Begin messaging strategy	- Coverage audit highlighting top narratives, geographies, sentiment, and opportunities) - Top narratives identified; strategy framework developed	- Minassian support - Priorities shared by dept  leads and get buy-in - ED approval	- Be ready to build a strong messaging strategy that supports the future of the Foundation and the movement.
R + C	Program 2 Make our brand more consistent	Goal 1 Expand video Goal 2 Brand standards	- Produce Wikimania content (1 video, 5 profiles) - Introduce Wikimedia organization brand materials on Meta wiki	- Mule Design - Wikimania experience - Wikimania shooter	- Supporting the movement with unified branded materials, and building trust.
R	Program 3 New audiences	Goal 1 Understand new readers Goal 2 Build audience development capacity	- Share new readers reports and personas (2 reports from Nigeria, India with 2+ personas) - Onboard audience manager	- Design Research team - Global Reach team - Product teams - Community groups	- Actionable understanding of new reader audiences to power informed reach efforts across movement.
R + C	Program 5 Grow audiences	Goal 1 Spread broad messaging Goal 2 Advocate movement via social media Goal 3 Cultivate new communities	- Grow collaboration with community on social content - Diverse profiles of social media (3 profiles) - Facilitate relevant real-time social media conversations (25 posts)	- Community groups - Legal review - Community Engagement review - Minassian	- Increase relevance and community connection in storytelling. - Increase awareness of movement values and importance.