Kommunikation/Jahresplan/2016-17 Viertel 1
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| 2015 Tore der Abteilung | Vierteljährliche Tore der Kommunikationsabteilung Viertel 1 2016-17 (Juli-September 2016) |
| strategische Ausrichtung der Stiftung
(Erreichen, Gemeinschaften, Wissen) |
Jähresziele (Jähresplanprogramm) | Quartalziele (Jähresplanziele) | Ausgabe (Jahresplanziele) | Abhängigkeiten | Outcome desired |
|---|---|---|---|---|---|
R + C |
Program 1 Improve public understanding (PR/messaging) |
Goal 1 Understand current PR Goal 2 Begin messaging strategy |
- Coverage audit highlighting top narratives, geographies, sentiment, and opportunities) - Top narratives identified; strategy framework developed |
- Minassian support - Priorities shared by dept leads and get buy-in - ED approval |
- Be ready to build a strong messaging strategy that supports the future of the Foundation and the movement. |
R + C |
Program 2 Make our brand more consistent |
Goal 1 Expand video Goal 2 Brand standards |
- Produce Wikimania content (1 video, 5 profiles) - Introduce Wikimedia organization brand materials on Meta wiki |
- Mule Design - Wikimania experience - Wikimania shooter |
- Supporting the movement with unified branded materials, and building trust. |
| R | Program 3 New audiences |
Goal 1 Understand new readers Goal 2 Build audience development capacity |
- Share new readers reports and personas (2 reports from Nigeria, India with 2+ personas) - Onboard audience manager |
- Design Research team - Global Reach team - Product teams - Community groups |
- Actionable understanding of new reader audiences to power informed reach efforts across movement. |
R + C |
Program 5 Grow audiences |
Goal 1 Spread broad messaging Goal 2 Advocate movement via social media Goal 3 Cultivate new communities |
- Grow collaboration with community on social content - Diverse profiles of social media (3 profiles) - Facilitate relevant real-time social media conversations (25 posts) |
- Community groups - Legal review - Community Engagement review - Minassian |
- Increase relevance and community connection in storytelling. - Increase awareness of movement values and importance. |