資金調達
私たちとは？
ウィキメディア財団の資金調達チームは、私たちの運動を推進するためのリソースを開拓しています。私たちはウィキペディアとその姉妹プロジェクトを支援するために、世界各国から何百万人もの人々を巻き込んでいます。ファンドの資金調達のほとんどは、世界中の読者からの平均15ドルの寄付からです。
寄付はウィキメディア財団がサーバー基盤を維持し、プロジェクトを支援するソフトウェアを改善し、ウィキペディアとその姉妹プロジェクトに世界中の何百万人もの人々がアクセスできるようにするためのものです。資金調達チームはオンライン・キャンペーンを通じてウィキメディア財団の予算を調達する責任を負います。
現行の資金調達の活動
ウィキメディア財団の管轄
2024/25予算年度に対して 第3および第4四半期のキャンプペーン バナーの例は現在、全点を対応する各コミュニティのコラボ・ページに掲出してありますのでご参照下さい
- India (Emails 22nd of July to the 15th of August, Banners 13th of August to the 10th of September). Here is an example email: Email 1, Email 2, Email 3, Email 4
- The Netherlands (Emails 29th of July to the 17th of August, Banners 3rd of September to 1st of October). Here are some example emails: Email 1 en, Email 1 nl, Email 2 en, Email 2 nl, Email 3 en, Email 3 nl, Email 4 en, Email 4 nl
- France (Emails 9th of September to 4th of October, Banners 3rd to 31st of October). Here are some example emails: Email1 fr, Email2 fr, Email 3 fr, Email 4 fr, Email 1 en, Email 2 en, Email 3 en, Email 4 en
- English campaign in Australia, Canada, Ireland, New Zealand, the UK, and the US (Emails September - November, Banners December) - community collaboration information will be added in Q1. Here are some example emails (French Canada send): Email 1, Email 2, Email 3
- Italy (Emails 10th to the 25th of February, Banners 19th of March to the 16th of April). Here are some example emails: Email 1 en, Email 1 it, Email 2 en, Email 2 it, Email 3 en, Email 3 it, Email 4 en, Email 4 it
- Brazil (Banners 18th of March to the 8th of April, Emails 6th to the 22nd of May)
- Czech Republic (Banners 1st to 30th of April, Emails 21st to 25th of April)
- Chile, Colombia, Mexico, Peru, Uruguay (Banners 1st to 30th of April, Emails 28th of April to 2nd of May. Mexico Emails 10to to 26th of March)
- English Q4 Email campaign (7th to 28th of April)
- Belgium (Emails 10th to 14th of February, Banners 1st to 30th of May). Email in French, Dutch, and English.
- Denmark (Banners 1st to 30th of May, Emails 16th to 20th of June)
- Luxembourg (Emails 4th to 30th of March, Banners 1st to 30th of May)
- Norway (Emails 4th to 30th of March, Banners 1st to 30th of May)
- Portugal (Banners 1st to 30th of May, Emails 16th to 20th of June)
- Austria (Banners 2nd to the 30th of June, Emails 4th to 30th of March)
- Greece (Banners 2nd to the 30th of June)
- Malaysia (Banners 2nd to the 30th of June, Emails 4th to 30th of March)
- South Africa (Banners 2nd to the 30th of June, Emails 23rd to 27th of June)
- Spain (Banners 2nd to the 30th of June, Emails 13th to 29th of May)
- Sweden (Banners 2nd to the 30th of June, Emails 5th to 21st of May)
- Japan (Emails 7th of May to the 3rd of June, Banners 2nd to the 27th of June)
| === WMF資金調達キャンペーン2022/23年度とコミュニティ・コラボページ === |
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Swedish fundraising campaign community engagement page Czech fundraising campaign community engagement page |
Contact Us
- We have an FAQ for donors and one for community members.
- 私たち担当との継続的なやりとりは資金調達のトークページをご参照ください。
- IRC channel: #wikimedia-fundraising接続 (publicly logged)
- To report technical software bugs in Phabricator, follow mw:How to report a bug and use the #wikimedia-fundraising project tag.
- 資金調達の技術班が Phabricator を活用する詳細は、こちらのウィキ技術班のページをご一読ください。
- 一斉通知バナー掲出の全日程は、資金調達用も含め、一斉通知/日程表をご参照ください（CentralNotice/Calendar）。
資金調達の進行状況
See the full archive
Articles, videos etc. (here you find relevant articles about Wikimedia fundraising and finance)
Building a secure financial future for Wikipedia by Lisa Seitz Gruwell
Foundation 360 Building the relationships and resources we need to thrive Interview with Megan Hernandez, Advancement Department
The finances of free knowledge Lessons in transparency and impact by Jaime Villagomez
Annual Plan Conversations - Advancement and Finance and Administration Departments watch Lisa Seitz Gruwell and Jaime Villagomez take questions around the 2021/22 annual plan.
Five reasons Wikipedia needs your support (post supporting the 2021 English banner fundraising campaign) by Pats Pena
7 reasons you should donate to Wikipedia by Lisa Seitz Gruwell
2024/25 Q2 Update
Q2 saw our biggest annual fundraising campaign in six English speaking countries (Australia, Canada, Ireland, New Zealand, the United Kingdom, and the US) taking place. We fundraised via several channels, from emails to previous donors to banners on Wikipedia, and also piloted new channels such as SMS and postal mail. Additionally, we introduced an annual recurring donation option, a feature often requested by donors. We launched a community collaboration page in July 2024 and have been engaging with community members there and at in person conferences. You can find a detailed round-up of the campaign on the community collaboration page.
We also ran a banner and email fundraising campaign in France, for which we created a community collaboration page and hosted a community call. We engaged with the community around a new headline and tested messaging suggested by the community.
2024/25 Q1 Update
We started off the new fiscal year with launching the community collaboration page for our English campaign. Our English campaign runs in Australia, Canada, Ireland, New Zealand, the United Kingdom, and the United States, and is our biggest fundraising campaign of the year. On the collaboration page we invite volunteers to work together on banner messaging ideas ahead of the campaign, during our pre-test phase.
This year we attended Wikimania and ran a banner fundraising messaging workshop. We had about 25 participants at the workshop and had a good conversation with them. We heard some new points from the volunteers in the room. Such as the suggestions to:
- Use more visuals in our banners, particularly photos of editors and other examples of “Wikimedians in action.”
- Highlight the work of the community in the banners
- Include a goal thermometer or other specifics on our targets for a given fundraising campaign
- Personalize banner messaging more based on article category, geographic location, etc.
- Encourage editing as a secondary call to action, which we already do on our Thank You page and can probably pull forward into the banner flow for non-donors.
In order to build a long-term sustainable revenue model, we are looking to diversify our fundraising channels. This year, in the U.S., we are launching two new ways for people to give, SMS donations and direct mail. Both channels are common and widespread fundraising methods in the U.S and help us serve different audiences. New formats –like mail– will also allow us to bring broader awareness to our nonprofit mission.
In Q1 we also ran email and banner fundraising campaigns in India and the Netherlands. For both campaigns we created collaboration pages, engaged with volunteers on- and off- wiki and worked together to ensure localized banner fundraising messages. In Q2 we will be publishing our latest fundraising report with insights from the past fiscal year.
You can find all past and current collaboration pages above.
See also
- 資金調達担当は2010年以降、エリック・メーラー Erik Moeller およびドマス・ミトゥザス Domas Mituzas