Fundraising/da
Hvor er vi?
The Wikimedia Foundation Fundraising team cultivates the resources that propel our movement. We engage millions of people from countries across the globe to support Wikipedia and its sister projects. The overwhelming majority of the Foundation's funding comes from individual readers from all over the world giving an average of $11.
Donations help the Wikimedia Foundation maintain server infrastructure, improve the software that supports our projects, and make Wikipedia and its sister projects accessible globally to millions of people. For additional information, please see the 2023–2024 Fundraising Report.
Current fundraising activities
Operated by Wikimedia Foundation
For the Financial Year 24/25 Q1/2 2024/25 campaigns Please note that all banner examples can now be found on the respective community collaboration pages found below.
- India (Emails 22nd of July to the 15th of August, Banners 13th of August to the 10th of September). Here is an example email: Email 1, Email 2, Email 3, Email 4
- The Netherlands (Emails 29th of July to the 17th of August, Banners 3rd of September to 1st of October). Here are some example emails: Email 1 en, Email 1 nl, Email 2 en, Email 2 nl, Email 3 en, Email 3 nl, Email 4 en, Email 4 nl
- France (Emails 9th of September to 4th of October, Banners 3rd to 31st of October). Here are some example emails: Email1 fr, Email2 fr, Email 3 fr, Email 4 fr, Email 1 en, Email 2 en, Email 3 en, Email 4 en
- English campaign in Australia, Canada, Ireland, New Zealand, the UK, and the US (Emails September - November, Banners December) - community collaboration information will be added in Q1. Here are some example emails (French Canada send): Email 1, Email 2, Email 3
- Italy (Emails 10th to the 25th of February, Banners 19th of March to the 16th of April). Here are some example emails: Email 1 en, Email 1 it, Email 2 en, Email 2 it, Email 3 en, Email 3 it, Email 4 en, Email 4 it
- Brazil (Banners 18th of March to the 8th of April, Emails 6th to the 22nd of May)
- Czech Republic (Banners 1st to 30th of April, Emails 21st to 25th of April)
- Chile, Colombia, Mexico, Peru, Uruguay (Banners 1st to 30th of April, Emails 28th of April to 2nd of May. Mexico Emails 10to to 26th of March). Here are example Emails for the Mexico campaign (examples for the other countries will be uploaded later): Email 1, Email 2, Email 3, Email 4
- English Q4 Email campaign (7th to 28th of April)
- Belgium (Emails 10th to 14th of February, Banners 1st to 30th of May). Email in French, Dutch, and English.
- Denmark (Banners 1st to 30th of May, Emails 16th to 20th of June)
- Luxembourg (Emails 4th to 30th of March, Banners 1st to 30th of May). Here are some example emails: Email 1, Email 2, Email 3, Email 4
- Norway (Emails 4th to 30th of March, Banners 1st to 30th of May). Here are some example emails: Email 1, Email 2, Email 3, Email 4
- Portugal (Banners 1st to 30th of May, Emails 16th to 20th of June)
- Austria (Banners 2nd to the 30th of June, Emails 4th to 30th of March). Here are some example emails: Email 1, Email 2, Email 3, Email 4
- Greece (Banners 2nd to the 30th of June)
- Malaysia (Banners 2nd to the 30th of June, Emails 4th to 30th of March). Here are some example emails: Email 1, Email 2, Email 3, Email 4
- Latvia, Romania, and Slovakia, Emails only 4th to the 30th of March. Here are some example emails: Email 1, Email 2, Email 3, Email 4
- South Africa (Banners 2nd to the 30th of June, Emails 23rd to 27th of June)
- Spain (Banners 2nd to the 30th of June, Emails 13th to 29th of May)
- Sweden (Banners 2nd to the 30th of June, Emails 5th to 21st of May)
- Japan (Emails 7th of May to the 3rd of June, Banners 2nd to the 27th of June)
| Community collaboration pages around WMF's fundraising campaigns 2022/23 |
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Kontakt os
- We have an FAQ for donors and one for community members.
- Please stay in contact with us on the fundraising talk page.
- IRC channel: #wikimedia-fundraisingtilslut (publicly logged)
- To report technical software bugs in Phabricator, follow mw:How to report a bug and use the #wikimedia-fundraising project tag.
- For a breakdown of how fundraising tech uses Phabricator, check out this wikitech page.
- For a calendar of all central-notice banners, including fundraising, see CentralNotice/Calendar.
Fundraising updates
Se hele arkivet
Documents, Reports, Articles, Videos and more
Articles:
Building a secure financial future for Wikipedia by Lisa Seitz Gruwell
Foundation 360 Building the relationships and resources we need to thrive Interview with Megan Hernandez, Advancement Department
The finances of free knowledge Lessons in transparency and impact by Jaime Villagomez
7 reasons you should donate to Wikipedia by Lisa Seitz Gruwell
Reports and Documents:
Fundraising Content Strategy Overview
2024/25 Q3 Update
In Q3 we worked with a range of communities to prepare for fundraising campaigns starting in Q4. We created community collaboration pages with affiliates, engaged communities on wiki, and in community calls.
During Q3 we ran email campaigns in several countries as well as the Thank You email campaign (for donors from the English campaign in Q2).
We also started our campaign in Brazil and Italy at the end of Q3.
Thanks to all of you who keep Wikipedia and the Wikimedia Foundation going! Your Mission is very important for people all over the world, but also for those who do not often consult the encyclopedia, because you guarantee free access to universal knowledge. Every time I consult Wikipedia I realize the great work you are doing every day. Congratulations for your efforts! Keep up the good work and thank you again! Donor from Italy
You are one of the last bastions of free, open and collaborative internet. I wish more people would see the value of that. Keep up the good fight! Donor from Brazil
In Q4 we are launching banner campaigns across many countries and we will also start preparing for the next English campaign by engaging the English Wikipedia communities from Q1 on, with the start of our pre-tests.
2024/25 Q2 Update
Q2 saw our biggest annual fundraising campaign in six English speaking countries (Australia, Canada, Ireland, New Zealand, the United Kingdom, and the US) taking place. We fundraised via several channels, from emails to previous donors to banners on Wikipedia, and also piloted new channels such as SMS and postal mail. Additionally, we introduced an annual recurring donation option, a feature often requested by donors. We launched a community collaboration page in July 2024 and have been engaging with community members there and at in person conferences. You can find a detailed round-up of the campaign on the community collaboration page.
We also ran a banner and email fundraising campaign in France, for which we created a community collaboration page and hosted a community call. We engaged with the community around a new headline and tested messaging suggested by the community.
Se også
- Erik Moeller and Domas Mituzas on fundraising since 2010