Wikimania Advocacy Workshop/Agenda

In-person meeting agenda 10:00 - 14:00
Registration & Welcome
10:00 AM	Icebreaker & introduction	Frame purpose of our session today and what we hope to achieve. Cover agenda for the day.
Skill Development: Messaging based on stakeholder personas
10:40	Presentation: Stakeholder personas	Core ‘types’ of stakeholders that tend to be the targets of Wikimedians’ advocacy initiatives. Review ‘persona’ of each: what their job is, what institution they work for, and therefore what information matters to them. Examples EU MEP elections. WM Europe to share how they adjusted their messaging for stakeholders like MEP candidates, commission, ambassadors, regulators, NGO stakeholders. Philippines.
Break (15 min)
Workshop Goal: Build a narrative that will help Wikimedians bring along unlikely allies who can help raise awareness of the fact that Wikimedia projects support children’s safety
11:25	Framing: Are children safe on Wikipedia?	Describing the problem UK OSA example Q&A
11:55	Group activity part 1: Mapping fear narratives	Mapping fear narratives, why, when and how they work Goal: create a contextualized map of fear and opposing narratives about child safety impacting Wikipedia work, sharing insights on narratives that are effective locally/globally
Break (15 min)
Group activities: Narratives around Children’s Safety Online
12:30	Group activity part 2: Convincing stakeholders	Goal: Apply stakeholder persona archetypes of the children’s safety discussion, and identify how to pitch our arguments to each. This will help us brainstorm the narratives we may want to use. For example... Group 1: How can we convince non-governmental organizations focused on protecting children that we’re aligned with them? What is the narrative they will care about? Group 2: How can we convince MPs that were aligned with them? Group 3: How do we talk to a minister about this? Group 4: How do we talk to a regulator who is actually trying to implement rules? What is the narrative they’ll care about?
13:10	Activity 3: Put it to the test	Goal: Each participant has an opportunity to apply what they learned today and put to the test their ability to address core concerns related to children's rights before different audiences.
Closing
13:30 - 14:00	Final thoughts and next steps	Next steps for how this group might continue to work together.