In 2019, the Wikimedia movement is facing external challenges to its current revenue model, which primarily relies on a large number of donors giving small amounts through site banners. Simultaneously, the ambitious strategic direction for 2030 is calling for an increase in revenue for the movement beyond incremental growth. The convergence of these events requires us to look into revenue opportunities across the movement, and learn from different models that have been explored by Wikimedia organizations.
Revenue Streams has more externalities than possibly other areas / working groups
The current funding is not enough now to achieve our vision and is, even more, less than enough in the future for the 2030 vision.
The necessary increase in revenue requires an expansion and diversification of revenue streams, and associated safeguards are needed to ensure the novel revenue streams are aligned with Wikimedia principles.
Not prescribing a structure of roles but describe the features necessary for revenue generation