Grants:APG/Proposals/2016-2017 round 1/Wikimedia Nederland/Proposal form

Proposal by Wikimedia Nederland to support its annual plan with Template:Usamountrequested/2016-2017 round 1/Wikimedia Nederland.

We ask that you please don't make any changes directly to this page after the proposal submission date, but comment on the discussion page.

If you need to review the edit instructions you will find them in the edit intro.

Use this form if you are eligible to submit a proposal in the current round, to request funding in the current round.
This form must be published on Meta by the proposal submission date for each round to be considered, and no changes may be made after the submission date without staff approval.
This form complements your organization's annual plan, detailed budget, and strategic plan. It won't be considered complete without a detailed budget and strategic plan.
Organizations may apply for a funding period that does not exactly match their fiscal years. Follow the instructions carefully to understand what time period each question refers to.
Refer to the framework, guidance from the Board, and the FDC's recommendations before using this form, so you have an understanding of the Annual Plan Grants process.
Please Email FDCSupport@Wikimedia.org with questions about using the form.

A few terms used in the form:

FDC proposal form terms	Wikimedia terms	Learning & Evaluation terms
Revenue Spending or Expenses Currency requested Staff Long-term contractors Rate of change Annual plan Funding period Fiscal year	2016 Draft WMF Strategy Wikimedia project	Grant metrics Program Objective Goal Target Needs assessment Logic model Impact

Overview

1. Key points for 2017:

We will develop an e-learning programme on communication and conflict resolution for the NL Wikipediacommunity
To support retention of new editors, we will create welcoming platforms on media such as facebook and develop an online guide to editing Wikipedia
We will increase knowledge and practical skills of staff from partner institutions on upload tools, Wikidata and Wikipedia-editing
We will support the successful gendergap-working group and will cooperate with institutions holding content that can help make Wikipedia more relevant to the interests of women. The 100th anniversary of voting rights for women in the Netherlands will provide a clear focus for extra activities.
With our project Nederland and the world we will increase access to knowledge held in the Netherlands, but important to other parts of the globe
We will focus mainly on content donations which clearly fill a (knowledge) gap, with the number of items used on the projects more important than the number of items donated.

A new strategy
This grant application is based on Wikimedia Nederland’s annual plan for 2017. That is the first annual plan to be developed under the new multiyear strategy. The strategy 2017-2020 was developed in dialogue with the Dutch Wikimedia community and the membership of WMNL, and sets the course for the years 2017 - 2020. Compared with previous years, there is no radical change, but an adjustment based on the experience gained in the previous years. In fact, the strategy to a certain extent formalises the changes we made over the past years based on lessons learned, which have been well documented in our Impact reports and Progress reports.

small country, with a rich international heritage

The fact that our results in the past have not always been commensurate with the resources applied to activities remains an issue of concern and frustration. It motivated us to see how we could increase our benefit to the Wikimedia movement. As a chapter we are based in a knowledge and heritage rich country, with an international focus that goes back for centuries.

Primary focus of our activities over the coming years - and in 2017 - is making knowledge held in the Netherlands freely available for everyone.

One of the ways of achieving this, is by supporting the Wikimedia community to incorporate this knowledge in the Wikimedia projects. This includes not just the community based in the Netherlands, but also Wikimedians across the globe.

In addition, we will encourage and assist institutions in the Netherlands in sharing their knowledge, data or collections via the Wikimedia projects. In particular, we will invest in capacity building within these institutions so that they can contribute directly to the projects. This will decrease the demand for volunteer support for uploads which was becoming something of a bottleneck. Over the past years, the number of institutions willing to cooperate with the Wikimedia projects has grown while several of the volunteers who used to be active in processing content donations have shifted their attention to WikiData.

We will prioritise our activities, and use of funds, based on expected returns for the Wikimedia projects. Filling gaps in knowledge currently provided by the Wikimedia projects, and ensuring that the Wikimedia projects remain relevant for current and future readers will be an important consideration.

2. Name, fiscal year, and funding period.

Legal name of organization: Vereniging Wikimedia Nederland
Organization's fiscal year: 01/01-12/31
12-month funding period requested: 01/01/17 - 12/31/17
Currency requested: Euro
Name of primary contact: Sandra Rientjes

3. Amount requested.

Table 1

	Currency requested	US$
Total expenses for the upcoming year	423,000	471,220
APG funding requested for the upcoming year	340,000	378,981
Amount of funding received from WMF for the current year	340,000	378,991

4. How does your organization know what community members and contributors to online projects need or want? Does your organization conduct needs assessments or consult the contributors and volunteers most involved with its work?

WMNL members discussing annual plan and strategy during the General Assembly
Wikimedia Nederland developed its plans in consultation with the community. We organised brainstorming meetings and on-wiki discussions for the new multi-year strategy and for the annual plan 2017. We invited the community to participate in these discussions via announcements in the various village pumps and via the mailinglists.
Throughout the year, we remain in contact with the community via irc, the WMNL-wiki and the newsletter. Earlier this year, we also reached out to the Dutch Wikipedia-community by sending as many editors as possible a personal message via wikimail. This is described in detail in our progress report.

5. Please provide a link to your organization's strategic plan, and a link to your separate annual plans for the current and upcoming funding periods if you have them.

Annual plan 2016
Strategy 2017-2020 (In Dutch - an English translation will be available within a few weeks)
Annual plan 2017

Financials: current year

The purpose of this section is to give the FDC an idea of how your organization is receiving funds and spending funds toward your current plan. Your current funding period is the funding period now in progress (e.g. 1 January 2016 to 31 December 2016 for most organizations).

Table 2

Financials for the current funding period
Revenues or expenses	Planned (budgeted)		Actual, until one month before the proposal due date		Projected
	Currency requested	US dollars	Currency requested	US dollars	Currency requested	US dollars
Revenues (from all sources)	420,000	468,153	358,843	394,411	377,800	421,115
Expenses	420,000	468,153	225,751	251,663	385,251	429,420

Table 2 notes:

Programs: upcoming year's annual plan

Table 3

Shared metrics

Participants: The number of people who attend your events, programs or activities, either in person or virtually. This definition does not include people organizing activities, social media followers, donors, or others not participating directly.
Newly registered: The number of participants that create new accounts on a Wikimedia project. These include users who register up to two weeks before the start of the event.
Content pages: A content page is an article on Wikipedia, an item on Wikidata, a content page on Wikisource, an entry on Wiktionary, and a media file on Commons, etc. This metric captures the total number of content pages created or improved across all Wikimedia projects.

Grantee-defined metrics

other languages WP + WS: Number of items added or improved on other language versions (i.e. non-Dutch) of Wikipedia and Wikisource
Retention: Number of people who registered as editors during a WMNL-activity and are still active three months after the activity was completed

Program	Participants	Newly registered	Content pages	other languages WP + WS	Retention
Community Health	510	-	-	-	-
Practical support to the community	75	-	3500	50	-
Increasing participation and stimulating diversity	200	65	4000	50	8
GLAM-partnerships	300	20	20000	200	4
Education	200	200	300	50	5
Nature	100	40	10000	200	5
Nederland and the world	75	-	21000	350	-
Wiki Loves Monuments	200	70	8000	150	5
Public affairs and communication	20	-	-	-	-
TOTAL FOR ALL PROGRAMS	1680	395	66800	1050	27

Table 3 notes:

We found it difficult to give a well-based assessment of content added, especially since this includes WikiData-items. Many Dutch Wikimedians are very active on WikiData, adding and improving items as a matter of course. Sofar, we have not measured this.

As in previous years, our application is structured around three clusters of programmes:

Community and Participation: containing the programmes Community Health, Supporting the Community + Participation and Gender Gap
Content: containing the programmes Education, GLAM, Thematic priorities Nature and The Netherlands and the World, Quality of Nl Wikipedia
Communication.

Some remarks on the description of the programmes:

we have used the same format as in last year’s application and maintained the same level of detail, as this was considered appropriate
for some programmes, the analysis of the current situation and the desired outcome has not changed very much compared to last year. These are longer running programmes, carrying over from year to year.
also, some activities planned have by now become permanent elements of the WMNL workprogramme and were included in last year’s application. New or one-off activities in the 2017 programme are marked as 'NEW'
we have added a section 'What could go wrong' to each programme, analysing risks and briefly describing measures that could reduce these risks.

COMMUNITY AND PARTICIPATION

Program 1: Community health

Situation analysis

Since 2015, community health has been a priority for Wikimedia Nederland. A survey among editors indicated that the working environment and community culture was considered unpleasant by many. In 2016, we developed a first training programme to increase skills in online communication for 10 Wikipedians, including moderators and ArbCom members.

This was positively received: participants reported increased insight in communication processes and practical skills. (See our progress report for more detail) The challenge now is to scale the programme so that more editors can take part, and overcome the problem that many editors are not willing or able to attend ‘real life’ workshops. We have decided to develop an e-learning module; at the moment, our partner eCoachpro is working on developing the content. We have decided not to carry out an editorsurvey in 2017. We do not expect to already see a huge change in appreciation of the environment and culture. We will carry out the survey in 2018.

We continue to see an increase in people attending WikiSaturdays and other events in real life.

Desidered change (outcome)

A community that does not accept inappropriate behaviour, has a practice of correcting such behaviour in a constructive manner and where key individuals have the skills to intervene effectively. Also a viable community which is more or less representative of wider society with a steady influx of new editors.

How could such change be realised?

increase skills of key individuals in community to deal with/prevent conflicts or inappropriate behaviour
increase awareness among wider community of editors about effects of negative online behaviour
empower editors to intervene and take action
increase online communication skills
strengthen interpersonal relations between editors as these reduce the chance of conflicts occurring or escalating
strengthen community spirit and pride by creating opportunities to celebrate and recognise community achievements

What can WMNL do?

WMNL:

knows the community
has good relations with active + experienced Wikipedians volunteers, some of whom are moderators or arbcom-members
has staff with professional qualifications in mediation and communication
is developing experience in capacity building for community health and has successfully completed a pilot training
has resources and infrastructure to organise things
is accepted by a majority of the community.

However, WMNL

has no authority on Wikipedia
is seen as an outsider by some community members

WMNL can

support community initiatives aimed at improving working climate and support individuals who want to play a role in this
support especially ArbCom and Moderators provide training, expert advice etc
support/organise opportunities for community to meet i.r.l.
support/organise events which create a sense of pride and positive feelings in community

Activities 2017

Increase skills of key individuals in community to deal with/prevent conflicts or inappropriate behaviour

make operational e-learning programme on online communication skills and actively encourage editors to take part
train and support community -e-coaches to support and promote better communication on-wiki
support individual training requests, especially by moderators and arbcom members aiming to increase their skil-set
use the Wikimedia Nederland Conference as a venue for further capacity building

Increase and strengthen interpersonal relations within the community to reinforce resilience and problem solving capacity

Create opportunities for Wikipedians to meet in real life: WikiSaturdays, New years reception, WikiMeets and Wikimedia Conferentie Nederland (WCN)
Create opportunities for Wikipedians to meet on social media
Strengthen community spirit and pride by recognizing and celebrating community achievements

Measurable results 2017

editor decline has slowed down compared to 2014 and 2015
online training resources available and used by 100 editors
when surveyed after 6 months at least 50% of those report increased success in problem solving
increase of 15% in number of individuals attending the 20 planned WikiSaturdays and other ‘meet i.r.l.’events
160 visitors to Wikimedia Conference Nederland, of whom 40 first time attendees

What could go wrong? The success of the community health programme depends entirely on the willingness of editors (a) to take part and (b) apply what they learn. Participating in the e-learning module is relatively low-threshold, as it can be done anonymously. Applying what has been learned in the everyday reality of Wikipedia-editing is more challenging, especially if it involves confronting others about inappropriate ways of communicating. That would mean standing out from the crowd and drawing attention to yourself. On the other hand, editors will have to be willing to reflect on/change their own behaviour and not see the training as a way to better point out where are others get it wrong. Risk could be limited if a small group of active and respected Wikipedians commits to the process and gets involved. We will invest in this - already some moderators and arbcom-members are actively involved. Risk of not meeting targets: high - but worth taking. If this does prove to be a functional model, it can be replicated in other communities

Program 2: Practical support to the community

Situation analysis

As indicated in previous years, the Netherlands’ community does not make intensive use of the Wikimedia Nederland small grants programme. In 2016, we contacted as many of the NLWP-editors directly via wikimail as was possible to draw their attention to the support available via Wikimedia Nederland. This did not result in a noticeable increase of applications (although people did appreciate the mail).

We will continue to provide support for any and all activities by editors contributing to the Wikimedia projects, and we will continue to proactively point out this possibility regularly. But we are accepting that the NL-community is self-supporting and has little need of small grants. The one exception are scholarships for international events and reimbursement of travel costs; we will continue to provide these.

An area where WMNL is proving to be of help to volunteers, is using the advantage of being an organisation ‘with a letterhead’. As a formal and established organisation with a postal address and staff with official jobtitles, WMNL can sometimes achieve things which for individual volunteers are complex. This can range from press-accreditation for events, convincing (government) organisations to release data, to complaining to media who have used images from Commons without proper attribution.

Desired change (outcome)

A majority of the community of editors is aware of the material and non-material support programme provided by Wikimedia Nederland and does not hesitate to make use of it. The grants and reimbursements and other forms of support lead to clear and identifiable contributions to the Wikimedia projects.

How could such change be realised?

increase awareness among community of all services/support provided by WMNL.

What can WMNL do?

WMNL can:

maintain open eye and ear for initiatives which could benefit from support by WMNL, and proactively contact community members who might benefit from such support
link up with thematic Wikipedia writing events, Wikipedia-projects etc and point out possibilities to provide targeted support (literature, access to pay-walled data etc.)

Activities 2017

provide a small-grants programme, including reimbursement of travel costs to facilitate attendance in (international) events
new: provide information on non-financial support WMNL can give concerning getting access to data, accreditation, protesting against incorrect use of Commons images etc.
new: regularly inform newly registered editors of small grants programme and other support offered by WMNL

Measurable results 2017

15 applications for small grants received and processed
travel costs reimbursed for 30 volunteers
other forms of support provided to 25 volunteers
at least 100 articles added/improved and 1500 images uploaded as result of support
newly active editors informed twice a year about WMNL support programme
at least six international scholarships provided

What could go wrong? This programme has been running for several years and - apart from the lack of interest in small grants - is running well. Risk targets will not be met: low.

Program 3: Increasing participation and stimulating diversity

Situation analysis

The number of active editors on NL Wikipedia has shown a steady decline for several years; over the past year, it appears that the decline is at least slowing down and perhaps levelling off.

Success in editor recruitment remains elusive. We have reached out to other volunteer organisations but they are reluctant to cooperate with Wikipedia as they fear their volunteers will ‘defect’. Recruitment among professional groups could be more promising, with trainings held in 2016 for art historians and specialists in the history of printing drawing a lot of participants. As yet it is unclear how high retention will be among these groups.
Wikipedia has developed into a complex environment for new editors, who find it difficult to get a grip on the written and unwritten rules, and can be shocked at the harshness with which beginners’ errors are met. Creating platforms outside Wikipedia (such as the Gender Gap Facebook groups) specifically for new editors is proving successful in providing a friendly and safe supporting environment.

The involvement of women remains low, although there is a rising trend and the community is more open to attempts to remedy the gender gap. The coming years (2017-2020) are centenaries for important events in voting rights for women in the Netherlands. This can provide a framework for activities aimed at remedying the gender gap.

Desired change (outcome)

By 2018, the decline in editors on NL Wikipedia is stopped, and preferably reversed. At least 20% of editors are women. There is a steady influx of new editors who are stll active after six months.

How could such change be realised?

Create an atmosphere on NL Wikipedia that is welcoming to new editors
Increase awareness among groups with - potentially - high affinity with free knowledge that Wikipedia can be edited by anyone and create opportunities for them to get acquainted
Provide new editors with a context that will facilitate their ‘induction’: links to other editors with the same interests, create concrete opportunities to make a valuable contribution e.g. by working with newly donated content
Create ‘safe’ opportunities for new editors to become acquainted with Wikipedia and develop editing skills

What can WMNL do?

WMNL can

Support the community in creating a welcoming atmosphere (see programme 1)
Organise and support training and introduction programmes and materials for new editors
Set up and maintain ‘safe environments’ such as facebook groups where new editors can develop skills and get constructive feedback
Support volunteers working on promoting involvement of women (gender gap working group)
Establish partnerships with organisations focussing on gender issues and gender history

However, as indicated in programme 1, WMNL

has no authority on Wikipedia
is seen as an outsider by some community members

Activities 2017

Diversity

support the gender gap working group in organising editathons, editor training and online events
new: develop a programme of activities around the centenary of womens’ voting rights
establish and maintain partnership with organisations focussing on gender issues and gender history, including Atria, Vrouwenraad (Council of women’s organisations)

Participation

organise/support editor training, in particular focussing on staff and volunteers of organisations with an affinity with free knowledge
new: set up and support facebook groups and other platforms where new editors can find help and support
new: develop a concise online manual for new editors, explaining basic ‘how to’ of editing, supported by training videos

Measurable results 2017

Diversity

3 editor trainings organised focussing on increasing participation of women, with in total 45 participants
10% participants (at least 5) still active after 6 months
2 online or offline events related to anniversary of women’s voting rights
at least 2000 items added or improved on the Wikimedia projects

participation

decline in editors reduced compared to 2016
Wikipedia beginners manual downloaded 100 times and consulted 750 times
Facebook group for new editors to accompany beginners manual set up and has at least 75 members

What could go wrong? There still is no magic formula for editor recruitment and retention. However, there now is real momentum around the gender-gap theme with a good support structure for new editors. The upcoming commemoration of women's suffrage will provide media attention that could support the project. We have submitted a funding application that - if awarded - would allow us to put more resources into this activity Risk of not meeting targets: low-medium.

CONTENT

Program 4: GLAM-partnerships

Situation analysis

WMNL works in partnership with major GLAM institutions in the Netherlands, such as the National Library, National Archives, Naturalis Museum for Natural History and the Institute for Sound and Vision, who have integrated contributing to the Wikimedia projects in their routine operations. For smaller institutions, contributing to the Wikimedia projects may be more complicated. In 2016, in cooperation with Erfgoed Gelderland (Heritage Gelderland - an association of smaller GLAM institutions from the province of Gelderland) we obtained funding for a pilot programme where a Wikipedian in Residence supports several smaller GLAMS.
GLAM work is still dependent on a relatively small group of volunteers with special skills. A number of active and experienced GLAM-volunteers are preferring work on WikiData, where there is still plenty of new ground to break, and the working-atmosphere is friendlier than on the more established projects. Also some volunteers who have been Wikipedians in Residence have established themselves as freelancers. This means that they are no longer readily available to process content donations as volunteers. To avoid disappointment and frustration with GLAM-partners because content donations take a long time to be processed, we will support capacity building for GLAMs to make them more self supporting, and for the community so that more volunteers have important GLAM-skills. We are planning to organise our first Wiki-camp, where volunteers work together over several days to share and expand skills.

The Europeana art history challenge in 2016 was appreciated by the Dutch Community. Wikimedia Nederland will support the challenge in 2017.

Editing content by staff of GLAM-partners remains a sensitive area and in 2016 on one instance has led to a major conflict between community-members and a GLAM-staffmember. However, the potential for expanding and improving neutral, fact-based and well sourced content by GLAM-experts remains substantial.

After two years of experimenting, we developed a basis for cooperating with public libraries in local activities, such as photohunts and events surrounding local artists and writers. However, it remains doubtful whether this will ever result in major impact on the Wikimediaprojects. It can create a platform for local activities and a ‘home base’ for Wikipedians. It will also increase public exposure of Wikipedia. The challenge is to find an effective framework for supporting the diversity of activities where WNNL input in time and money is in balance with the expected output for the projects.

Desired change (outcome)

The Wikipedian in Residence programme continues to lay the foundation for longer running partnerships with GLAM institutions. GLAM-Wiki coordinators are appointed at more major GLAMs after residencies have ended. Contributing to Wikimedia projects becomes common practice in the GLAM community, also involving smaller GLAMs with specialised collections. GLAMs develop the skills to contribute directly to the Wikimedia-projects, without assistance by volunteers or WMNL. The community welcomes editing by staff of GLAM partners, leading to a more substantial improvement of content on Wikipedia. A wider group of volunteers has the necessary skills to process content donations, mass uploads etc. Public libraries are equipped to develop local activities in support of Wikipedia

How could such change be realised?

a special WiR/ Wikipedia Liaison facilitates involvement of smaller GLAMs
external (non WMF) funding sources available for WiR programmes over the coming three years
a help-desk for GLAMs with Wikimedia related questions
a capacity building programme for (potential) WIRs and GLAM-Wiki coordinators and GLAM volunteers
the Wikipedia community is more widely aware of the potential of GLAM partnerships for improving content and welcomes editing by staff of GLAM institutes when it complies with the rules and spirit of Wikipedia

What can WMNL do?

liaise between Wikipedia community and GLAMs
support and endorse fundraising efforts by GLAM partners - or raise funds itself - for WiR programme
act as clearing house for information and experience
provide a platform of cooperation and exchange between GLAMs
act as first port of call for GLAMs interested in participating
facilitate and support content donations
organise capacity building and training

Activities 2017

Continue to host the GLAM-Wiki group, consisting of Wikipedians in Residence and GLAM-Wiki coordinators.
Support and facilitate exchange of experiences and joint activities
Facilitate involvement of small GLAMs
Encourage new Residencies, also by supporting fundraising efforts
Organise capacity building and training for GLAM-wiki skills, for GLAM staff and volunteers
new: Develop a toolkit for public libraries and connect public libraries wanting to organise Wikipedia-activities to local Wikipedians
new: Organise a Wiki-camp - where volunteers work together over several days to share and expand skills

Measurable results 2017

At least eight donations of content supported by WMNL
At least 15,000 items donated
At least 8 online writing events or edit-a-thons
At least 20% of donated material in use on the Wikimedia projects
Organizing two meetings of GLAM-Wiki coordinators and WiR programs.
Each partner contributes at least 2 times to an activity.
Active participation from the Netherlands in the 2017 Europeana Challenge
At least three training workshops for GLAM-staff and volunteers on topics such as upload tools, WikiData etc,
at least 10 GLAM staff and 10 volunteers trained
at least 20 participants for three-day Wiki-camp

What could go wrong? The GLAM-programme is well established and for several years now we have succeeded in creating new Wikipedian-in-Residence positions. There is a risk that the editing community will object if GLAM-staff contribute more directly to the projects. There is also a risk that GLAM-staff will (unintentionally) break community regulations and conventions, causing resistance. We will minimise this by providing active support and guidance to the GLAMs and keeping the community informed at all time. If we do not succeed to train sufficient volunteers or GLAM-staff in upload skills, there is a risk that the target for added content will not be met. This risk could be met (but only in extreme cases) by providing funds to make available professional skills. Risk of not meeting targets: low-medium.

Program 5: Education

Situation analysis

In 2015 we did our first activities in the field of education, focussing on higher education (bachelor and master level) and started pilot-projects with the universities of Utrecht and Maastricht..

These universities are continuing with their programmes, indicating that they found them rewarding and successful. However, this is not leading to spin-offs, either within those universities or elsewhere. In Q4 2016 we will organise a brainstorming meeting with lecturers, volunteers and other experts to decide on further steps: how can we expand the programme? ‘Skills’ can be as valuable a contribution to Wikipedia as ‘knowledge.’ An interesting ‘discovery’ was our partnership with a college for training translators: translating Wikipedia articles is now offered as a option for their students as part of the compulsory trainee programme. Our partnership with this college for translators is now maturing: in Q4 2016, four trainees will start translating articles from 4 different languages. In Q4, we are starting a partnership with a college training graphic designers and illustrators, who will provide infographics, animations and drawings at the request of editors.

Scaling the education programme will require more resources than Wikimedia Nederland currently can put into this programme. We are approaching various grantmakers to generate funds.

Desired change (outcome)
Universities and colleges - in particular their teachers and lecturers - are aware of the possibilities to integrate Wikipedia in their curriculum. They have access to tools and materials which makes it easier for them to develop programmes. Students are routinely exposed to contributing to Wikipedia as part of their education. The contributions made by students within the framework of the education programme are welcomed by the community. Wikimedia Nederland has the resources (staff and finances) to support an education programme over a longer period. As a result there is a steady stream of good quality contributions to the Wikimedia projects made by students.

How could such change be realised?

Education sector aware of possibilities for and benefits of including Wikipedia in curriculum
Advice and tools available for educational institutes wanting to participate
Wikipedia education website with downloadable materials
A group of skilled trainers and facilitators to support education programme
Involved and supportive group of active Wikipedians

What can WMNL do?

generate funds for scaling the education programme
raise awareness in education sector
develop/make available tools and materials
act as a liaison between the education sector and the Wikimedia community
provide support to teachers wishing to integrate Wikipedia-work in their curriculum

Activities 2017

draw attention to/lobby for potential of Wikipedia-work in the curriculum via publications and presentations
continue existing partnerships with ITV college for translators, Utrecht Graphic College, Utrecht and Maastricht Universities.
develop at least two new partnerships.

Measurable results 2017

At least 12 activities at at least six different institutions, with at least 200 students involved
At least 200 items created / improved
Create and provision of model curricula and learning materials

What could go wrong? The educationprogramme is not naturally expanding in the way the GLAM-programme did. There is no cross-over between institutions. This means that every new activity developed requires substantial investment of time and effort. If no natural momentum starts to develop, and we do not succeed in raising funds for additional staff, there is a risk that the education programme will not reach its targets. Risk of not meeting targets: high.

Program 6: Thematic priorities: Nature

Situation analysis

Since 2014 we offer a thematic focus for our GLAM and Education programmes: two topics which over several years function as a centre of attention for content donations, editathons and online activities. Currently, the themes are ‘nature’ and ‘Nederland and the world”.

Around the theme ‘nature’, there now is a well established programme of activities. The Museum for Natural History is a committed partner, having hosted a Wikipedian in residence in 2015. A second Wikipedian in Residence started in June at Soorten.nl, the federation of natural history volunteer associations. He will initiate content donations on plant and animal species and cooperation with the natural history volunteers. We have developed a partnership with the Dutch Botanical gardens, with activities starting in 2017. There is an active ‘nature’ project group of volunteers, who initiate and implement activities. With project nature, we are coming close to the objective of a self-sustaining processes of content donation and content processing requiring only limited support from WMNL.

Desired change (outcome)
The thematic topic nature functions as a focal point for activities of GLAM and education partners, volunteers and editors, leading to substantial increase in content on Wikimedia projects. Ultimately this results in self-sustaining processes of content donation and content processing requiring only minimal support from WMNL.

How could such change be realised?

Continue activities around theme nature, involving GLAM partners, knowledge institutes, volunteer organisations and Wikimedia-community

What can WMNL do?

WMNL:

reach out to organisations holding relevant knowledge
provide a platform of cooperation and exchange between organisations contributing to the themes
organise training and capacity building for staff and volunteers of these organisations
develop/make available tools and materials
reach out to Wikipedians with an interest in these topics, encourage their involvement and support their work
act as a liaison between the organisations taking part and the Wikimedia community, including chapters in other countries

Activities 2017

support the Wikipedian in Residence at Soorten.nl in organising content donations and online or offline events to stimulate use of that content
work with the Wikipedian in Residence in editor training and writing events for natural history volunteers, working with the content donated by their own organisations
support the project nature group in their activities, including editor training, editathons and QR-pedia projects
stimulate and support content donations by partners such as the Natural History Museum Naturalis en the Botanic Gardens

Measurable results 2017

500 articles improved or created
At least four edit-a-thons or write training in cooperation with. Soorten.nl
At least 5000 images added, of which 25% used
At least two activities of botanic gardens
5 new editors still active after 6 months

What could go wrong? Project Nature is well established with an active group of volunteers, and will benefit from a Wikipedian in Residence in 2017. Also there is the chance of synergy with the project Nederland and the World, via the international collection of Museum Naturalis. As with all editor recruitment, there is a chance that natural history volunteers will not take up editing, however the fact that they will be working with their own material should be a bonus. Risk of not meeting targets: low.

Program 7: Thematic priority Nederland and the World

Situation analysis

P

ast content donations by the Tropenmuseum and the National Library have proven that material from the collections of Dutch heritage institutions can be highly relevant for Wikimedians in other parts of the world and offer insight in shared history. This applies especially to countries with which the Netherlands has links through colonies, trade or migration, such as Indonesia, Japan, SriLanka, Ghana, South Africa, Brazil, Surinam.... Images donated by the Tropenmuseum are used to illustrate articles in 141 language version of Wikipedia. These articles are viewed 14 million times every month.

Almost all of Wikimedia Nederlands GLAM partners hold collections or data which fall into this category. Communities in other parts of the world may not be aware of these materials or uncertain how to gain access. The GLAM partners are unsure which materials are most relevant for the Wikimedia community and should be digitized or uploaded first. They are keen to donate materials that will be of use to the global editing community and would favour ‘digitizing on demand”. In 2016 Wikimedia Nederland started activities to connect global Wikimedians with the global collections of Dutch GLAMs. We introduced the project Nederland and the world, and have processed the first requests from Wikimedians for content donations related to Ghana, Brazil, South Africa and Benghal. We received funding from Digital Heritage Netherland to develop an online exchange platform for shared cultural heritage, where GLAM partners and Wikimedians can communicate directly.

Desired change (outcome)
The thematic topics functioning as a focal point for activities of GLAM and education partners, volunteers and editors. Leading to substantial increase in content on Wikimedia projects. Ultimately this results in self-sustaining processes of content donation and content processing requiring only minimal support from WMNL.

How could such change be realised?

GLAM-institutions in the Netherlands are aware of the fact that Wikimedia communities outside the Netherlands are keen to work with content related to their culture and history
Wikimedians worldwide can find their way to the collections of Dutch GLAM institutions

What can WMNL do?

reach out to organisations holding relevant knowledge
provide a platform of cooperation and exchange
organise training and capacity building for staff and volunteers of these organisations
develop/make available tools and materials
reach out to Wikimedians worldwide, encourage their involvement and support their work
act as a liaison between the organisations taking part and the Wikimedia community, including chapters in other countries

Activities 2017

Maintain a platform where demand from Wikipedians and Wikimedia chapters for images or data can be linked to the collections of Dutch GLAM partners.
Facilitate and support content donations from these collections
Organise writing events, challenges, etc to encourage uptake of donated content in Wikimedia projects worldwide
Regularly post updates about project on international project pages
Connect to activities organised by GLAM partners, such the National Archives upcoming exhibition of the Dutch East-India Company and events in the Wikimedia community, such as Asia Month

Measurable results 2017

At least 10 targeted content donations by Dutch institutions
At least 21,000 entries added to Wikimedia projects
Cooperation with at least 5 Wikimedia chapters
At least 500 articles created or improved

What could go wrong? Nederland and the world is an experimental project. First steps taken in 2016 indicate there is an interest in the global Wikimedia-community. Definitely, the GLAM-partners are keen to participate. We benefit from external funding obtained in 2016, which allowed us to set up a professional exchange and communication forum. But it remains to be seen whether this formula really works in the long run and will lead to clear gains for the various Wikimedia-projects. Risk of not meeting targets: medium.

Program 8: Wiki Loves Monuments

Situation analysis

Wiki Loves Monuments was started by WMNL in 2009 and over the years developed into global event, which has increased content of the Wikimedia projects and has involved the general public in contributing. In 2017 we will run Wiki Loves Monuments for the 6th time in the Netherlands. Our experience over the past 2 editions has been that it requires more effort to obtain results, and that the added value for the Wikimedia projects is diminishing (fewer new participants, images received are mainly of monuments of which images were already available). Also, there was a lack of enthousiasm and energy among volunteers, which resulted in office staff taking on more tasks. However, there are still gaps in the image collection of Dutch monuments and volunteers are still interested in running Wiki Loves Monuments.

Desired change (outcome)
A revitalised working group, running an activity that has increased relevance in creating substantial new amounts of free content (i.e. filling clear gaps in content). Expanding the scope of Wiki Loves Monuments to include activities benefitting WikiData and Wikipedia.

How could such change be realised?

rethink concept without letting go of the core idea of a photo contest for the general public
encourage new volunteers to become active in working group

What can WMNL do?'

establish connections between WLM and other activities, such as Nederland and the World and Wikidata
encourage and support new activities and approaches to complement main photo-competition

Activities 2017

focus efforts on filling gaps, i.e. obtain images of monuments of which there are no pictures at all, or only poor quality and outdated images.
new if feasible, develop an app/game stimulating people to photograph missing/difficult monuments
new run WLM-competition also in Surinam and the Dutch Antilles
new develop special competition for monuments related to Dutch history in other parts of the word.
new develop WLM component to enrich content of Wikidata on monuments
new on completion of Wiki Loves Monuments contest, organise writing event to improve content on various language versions of Wikipedia

Measurable results 2017

70% of missing national monuments gets photo
Wikidata content on monuments significantly improved
maasurable objective re. monuments in Suriname and the Caribbean, and other parts of the world, to be defined
maasurable objective re Wikipedia-articles written and Wikidata items added about national monuments te be defined

What could go wrong? There is a huge amount of experience in running Wiki Loves Monuments. This could however be a disadvantage, because it might block the proposed change in approach and way of working. The current group of WLM-volunteers are mainly focussed on Wikimedia Commons. If WLM is to successfully expand into Wikidata and Wikipedia, new volunteers have to become engaged. The same applies to running the programme in the Dutch Antilles and Surinam: local involvement is necessary. The WLM-group is aware of these risks and hs already started preparing for the 2017 campaign. Risk of not meeting targets: medium.

COMMUNICATION

Program 9: Public affairs and communication

Situation analysis

The mission of the Wikimedia movement can only be reached if relevant stakeholders and the public in general are aware of the importance of open knowledge, and have a basic understanding of how the Wikimedia projects and the Wikimedia-affiliates operate. Especially relevant is the understanding and support of decision makers and legislators, who play a role in developing copyright policy.

The most important decisions related to copyright concerning the Netherlands are made in the framework of the EU, but can be influenced by media-attention and awareness raising in the Netherlands. A large percentage of the Dutch population knows and uses Wikipedia. However, understanding of how Wikipedia works as a volunteer and crowd-funded project is still limited. Awareness of Wikimedia Nederland as an organisation supporting Wikipedia and the other projects, and able to act as a liaison between the Wikimedia community and external parties is limited overall. It is not a problem that the general public is not aware of Wikimedia Nederland but wider understanding among the GLAM and education sectors about the organisation and its role is relevant.

Desired change (outcome)

The general public and crucial stakeholders have an understanding of Wikipedia that allows them to become engaged with the project in an appropriate and constructive manner if they choose
Crucial stakeholders (e.g. institutions in the GLAM and education sector) are aware of Wikimedia Nederland and have an understanding of the role of the organisation
Decisionmakers and the media in the Netherland and at the EU level are aware of key issues concerning copyright legislation and its potential impact on projects such as Wikipedia

How could such change be realised?

Establish links to decision makers and proactively provide them with information about key issues in the policy arena affecting the Wikimedia movement and mission
Make available, disseminate and maintain a elementary package of easily accessible information about the Wikimedia projects and the role of Wikimedia Nederland
Make use of channels and mediums frequented by these stakeholders to increase their awareness of the Wikimedia projects and Wikimedia Nederland as a liaison for partnerships with these projects

What can WMNL do?

Support the work of the Free Knowledge Advocacy Group in Brussels, also by approaching Dutch decisionmakers where necessary
Facilitate the involvement of Dutch volunteers in the work of the FKAG
Provide easily readable and accurate information about Wikipedia, the other Wikimedia projects and Wikimedia Nederland in printed and digital formats for various target groups
Make available information to the media and other interested parties, proactively and on request

Activities 2017

Substantive contribution to achieving program objectives FKAGEU:
- intensifying contacts with EU officials and politicians
- participation in consultations and meetings concerning copyright
- cooperation with relevant sectors such as digital and tech industry, civil society, libraries, academia, authors
- EU copyright law more in line with interests Wikimedia projects
Provide logistical and administrative support to FKAGEU
Further develop strategic use of social media to reach out to key stakeholders, responding to direct questions and contributing to discussions relevant to the Wikimedia projects
Attend important events (annual meetings, conferences, seminars) where key stakeholders will be present to disseminate information
Respond to questions from the media about Wikipedia and the Wikimedia movement, reach out to the media when/where relevant
Regularly send out a newsletter via email and talkpages, announcing and reporting on WMNL events and activities

Measurable results 2017

events organised by FKAGEU attended by Dutch volunteers
if/when relevant: meetings with Dutch decision-makers
media attention concerning copyright policy in Dutch media

number of followers on social media increased by 25%
at least 6 events attended and information about Wikimedia projects and movement provided
at least 5 items in the media following WMNL activity,
10 newsletters produced
number of subscribers to the newsletter increased by 15%
revenue WMF banner fundraising up by 10%

What could go wrong? The communication activies are part of the basic WMNL operations. No major changes or campaigns are foreseen, so the risks are low. The same applies to the involvement in public affairs. Risk of not meeting targets: low.

Staff and contractors: upcoming year's annual plan

1. Please describe your organization's staffing plan or strategy here, and provide a link to your organization's staffing plan or organogram if you have one.

Wikimedia Nederland wants to operate with a small permanent staff. Currently there are six staff members, equalling 4 FTE. Only the executive director works full-time, all other staff are part-time. Wikimedia Nederland is committed to keeping to this level of staff. Only when external funds are raised for specific activities that cannot be carried out by the permanent, will temporary project staff be hired.

2. List of staff by department or function.: You can use this table (or substitute your own list) to show us the number of FTEs (fulltime equivalents) for each department or function, where one person working at 100% time would be counted as 1.0. We need this information about the total number of staff (FTEs) you plan to have by the end of the current funding period, and staff you plan to have by the end of the upcoming funding period.

Table 4

FTEs
Department or function	End of current funding period	End of upcoming funding period	Explanation of changes
Executive Director	1	1	-
Project coordinator	1	1	-
Community Support and Communication	1.4	1.4	-
Finance and Office Management	0.6	0.6	-
Total (should equal the sum of the rows):	4	4	-

Table 4 notes or explanation of significant changes:

3. How much does your organization plan to spend on staff by the end of the current funding period, in currency requested and US dollars?

By the end of 2016, we expect to have spent €224,174 on staff costs ($249,875)

4. How much does your organization plan to spend on staff by the end of the upcoming funding period, in currency requested and US dollars?

By the end of 2017, we expect to have spent €224,050 on staff costs ($249,737)

Financials: upcoming year

Detailed budget: upcoming year

Please link to your organization's detailed budget showing planned revenues and expenses for the upcoming funding period (e.g. 1 January 2017 to 31 December 2017). This may be a document included on this Wiki (Meta) or a publicly available spreadsheet.

The detailed budget for 2017 can be found here. (In Dutch - as it was only approved by the membership a week ago, the translation in English is not yet available) (Budget in English)

Revenues: upcoming year

Please use this table to list your organization's anticipated revenues (income, or the amount your organization is bringing in) by revenue source (where the revenue is coming from) in the upcoming funding period (e.g. 1 January 2017 to 31 December 2017).

Use the status column to show if this funding is already guaranteed, if you are in the process of requesting funding, or if you are planning to request funding at a later time.
Please include in-kind donations and resources in this table, as applicable, and use the status column to show that they are in-kind resources.
Do not include money you plan to draw from your reserves during the upcoming funding period.

Table 5

Anticipated revenues for the upcoming funding period
Revenue source	Currency requested	US dollars	Status (e.g. guaranteed, application)
APG	340,000	378,981	requested
membership fees	5,000	5,573	guaranteed, barring unexpected change in membership numbers
local donations	15,000	16,719	prognosis based on revenue 2016
project grants	63,200	70,445	30,000 requested to support Gender Gap and Community Health activities, 40,445 not yet requested
Total revenues (should equal the sum of the rows):	423,200	471,719	-

Table 5 notes: If your organization has significant funding other than FDC funds, please note how those funds will be used.

Operating reserves: current and upcoming years

Please note that there is a policy that places restrictions on how much FDC funding your organization can use to build its operating reserves. If you would like to use FDC funding to for your organization's reserves, you must note that here. You will not be able to decide to allocate FDC funding from this grant to your reserves at a later date.

1. What is your plan for maintaining, building, or spending your reserves in the current year and the upcoming funding period? Please use the table below to show the amounts in your reserves at the beginning, year-to-date, and end of your current year, and the amount you plan to have in your reserves by the end of the upcoming funding period.

Table 6

Year	Year start	Year start (US)	Year-to-date	Year-to-date (US)	Year end	Year end (US)
Current year (e.g. 2017)	125,868	140,299	125,868	140,229	118,235	131,791
Upcoming year (e.g. 2018)	-	-	-	-	118,235	131,791

2. How much FDC funding is your organization requesting to add to your reserves in the upcoming funding period? If you are not requesting any FDC funding to add to your reserves in the upcoming funding period, you can write zero.

Zero.

Expenses: upcoming year's annual plan

1. Expenses by program (excludes staff and operations).: Program expenses are the costs associated specifically with your organization's programs, and do not include operating expenses or staff salaries, which will be described in separate tables. Program expenses may be the costs of an event, the costs of outreach materials specific to a program, budgets for microgrants and reimbursements, or technical costs associated with specific programs, for example. The programs listed in this table should correspond to the programs you have listed in the programs section of this proposal form.

Table 7

Program	Currency requested	US dollars
Community and Participation	66,050	73,623
Conten	55,000	61,306
Communication	24,000	26,752
Total program expenses (should equal the sum of the rows)	145,050	161,680

Table 7 notes: If your organization has significant funding designated for specific programs (e.g. a restricted grant), please make a note of that here.

2. Total expenses. Please use this table to summarize your organization's total expenses overall.: These are divided into three categories: (1) staff expenses from Table 4 (including expenses for staff working on both programs and operations), (2) expenses for programs from Table 7 (does not include staff expenses or operations expenses), and (3) expenses for operations (does not include staff expenses or program expenses). Be sure to check the totals in this table to make sure they are consistent with the totals in the other tables you have submitted with this form. For example, your total program expenses excluding staff will be equal to the total in Table 7, while your total staff expenses will be equal to the total in Table 4 and your total expenses will be equal to the total in Table 1.

Table 8

Expense type	Currency requested	US dollars
Program expenses (total from Table 7, excludes staff)	145,050	161,680
Operations (excludes staff and programs)	54,098	60,300
Upcoming staff total expenses (from Table 4)	224,050	249,737
Total expenses (should equal the sum of the rows)	423,200	471,719

Table 8 notes:

Verification and signature

Please enter "yes" or "no" for the verification below.

The term “political or legislative activities” includes any activities relating to political campaigns or candidates (including the contribution of funds and the publication of position statements relating to political campaigns or candidates); voter registration activities; meetings with or submissions and petitions to government executives, ministers, officers or agencies on political or policy issues; and any other activities seeking government intervention or policy implementation (like “lobbying”), whether directed toward the government or the community or public at large. General operating support through the FDC may not be used to cover political and legislative activities, although you may make a separate grant agreement with the WMF for these purposes.

I verify that no funds from the Wikimedia Foundation will be used for political or legislative activities except as permitted by a grant agreement	Yes

Please sign below to complete this proposal form.

IMPORTANT. Please do not make any changes to this proposal form after the proposal submission deadline for this round. If a change that is essential to an understanding of your organization's proposal is needed, please request the change on the discussion page of this form so it may be reviewed by FDC staff. Once submitted, complete and valid proposal forms submitted on time by eligible organizations will be considered unless an organization withdraws its application in writing or fails to remain eligible for the duration of the FDC process.

Please sign here once this proposal form is complete, using four tildes.	Sandra Rientjes - Wikimedia Nederland (talk) 16:33, 1 October 2016 (UTC)