Do you wish to show banners to Logged In users, Anonymous Users or Both? Do you want to target users with a specific number of edits or average monthly?
What countries will your campaign target?
Banner/Campaign Diet:
To be determined by Central Notice admin
What is the purpose of the campaign? How will you measure the success of the campaign?
Description - The Communications and Product teams at the Wikimedia Foundation are looking to do a small central notice banner test to drive downloads of the Wikipedia app on Japanese Wikipedia. It will include simple banners in Japanese only and will look to target both logged in and logged out users on mobile, in support of our Foundation's APP goals to further engage Wikipedia readers and editors. The timing will be from April 28 - May 10. We will be sending people directly to Google Play and Apple App stores so that they can download the app directly onto their phone. Central notice admins are okay with us sending people to the Google and Apple stores, and the campaign has been socialized with the Japanese community on their announcement page.
Metrics - We will be measuring internally how many people are clicking on the banner, and how many downloads of the app we receive.
What banner(s) will you use? What will be your landing page?
Banners - The banners will look like this, but the copy will change slightly. We’re testing multiple copy options for logged out users.
Wikipedia apps banner on Japanese Wikipedia
Landing Page - iOS users will be sent to the Apple Store, and Android users will be sent to the Google Play store.
Is this project grant funded? Please provide a link
