CentralNotice/Request/2021 tax campaign of Wikimedia Hungary

2021 tax campaign of Wikimedia Hungary

• Samat (talk · contribs · page moves · block user · block log), primary contact (Requested at 18:47, 9 February 2021 (UTC))

Central Notice Settings
What is the campaign duration? 18th February 2021 → 24th February 2021 15th March 2021 → 21st March 2021 28th April 2021 → 5th May 2021 12th May 2021 → 20th May 2021 Which projects will you be targeting? all What languages will you be targeting? English/Hungarian Do you wish to show banners to Logged In users, Anonymous Users or Both? Do you want to target users with a specific number of edits or average monthly? Both Logged In users, Anonymous Users What countries will your campaign target? Hungary Banner/Campaign Diet: Maximum impressions: 3; restarting cycle: 259200 seconds

What is the purpose of the campaign? How will you measure the success of the campaign?

Description - Appeal for tax donations in the Hungarian 1% system. (Hungarian income tax system allows individual Hungarian tax payers to direct 1% of their tax to an organization of their choice, that has PBO status. Wikimedia Hungary registered and qualified as a public benefit organization.)

Metrics - Number of donors and sum of donations

What banner(s) will you use? What will be your landing page?

Banners - WMHU_1percent_2021, WMHU_1percent_2021_mobile

Landing Page - https://wikimedia.hu/wiki/1

Is this project grant funded? Please provide a link

Type of grant -

Link to grant -

Discussion

Comment WM-HU has an agreement under preparation with the WMF about the banner campaign. The campaign will be between 18th February and 20th May, separated into four periods. Active campaign periods were consulted with Seddon:

• 18 to 24 February,
• 15 to 21 March,
• 28 April to 5 May and
• 12 to 20 May.

I am a CN admin, and I can handle and administrate the campaign myself as I did in the previous years. Samat (talk) 19:03, 9 February 2021 (UTC)

Central Notice admin comments

• Approved and agreement in place Seddon (WMF) (talk) 19:23, 9 February 2021 (UTC)

• Campaigns were created:
  • February: desktop, mobile;
  • March: desktop, mobile;
  • April: desktop, mobile;
  • May: desktop, mobile -- Samat (talk) 22:06, 10 February 2021 (UTC)