維基百科15週年慶/媒體
| 維基百科15年 查找活動 |
活動 籌辦活動 |
參與 述說經驗 |
| 傳媒 散佈消息 |
宣傳物料 品牌與標誌 |
結果 對世界的影響 |
想要幫忙翻譯嗎？翻譯缺少的譯文。
為傳播維基百科15週年慶的訊息至當地的媒體、社交媒體平台或是當地社群時提供的建議。
媒體提示
Tips for engaging with local media, pitching to the press, and more go here!
- 溝通技巧的動機:此頁面舉出很多善於溝通以及維基媒體成長提示的策略，包括幻燈片和學習模式。 需遵從位於柏林工作室進行2015年維基媒體會議通訊研討會中所提出核心問題的解決方案。
发布公告
我們已經收到了來自於維基百科的15歲生日的一份新聞稿模板一些社區成員的要求。如果你想看到一个例子，這部分包括能夠適於您所需求的可能的結構以及一个更普遍的新聞稿中。用任何方式随意混搭翻译都是可以的！
为什么要写一个新闻稿呢？
- 新闻稿是为了提高人們對公告的意識的一種方式。
- 维基百科的十五周年生日是一个全球性的活动，本地新闻稿可以在特定的区域提高人们的认识，从而呈现出活动的多样性。
您应该怎样写一份新闻稿呢？
- 一份新闻稿应该看起来像一则新闻报道，用第三人称，并援引报价，来源以及公告的关键資訊。
- 你可以找到一个说明典型的新闻稿的结构的框架。
我应该怎样发布一个新闻稿呢？
- 有许多发布新闻稿的方式：
- 通过邮箱将新闻稿发给可能对此感兴趣的本地记者。(许多出版机构在他们的网站上都有一个“联络我们”的表格，并附带他们的邮箱地址)。
- You can share a press release by email before you publish it “under embargo.” An embargo asks the journalist not to share before a pre-set time and date. You should check if the journalist will respect the embargo before sharing anything with them.
- Publish it on an affiliate/community blog, or in the press section on your website.
- 在社交媒体上分享一个链接。
- Use a press release distribution service (this costs money and is not always the most effective approach).
When should I distribute a press release?
- Anytime! Many chapters and affiliates we’ve spoken to are publishing press releases a few days before the 15th to raise awareness about events before they happen. The Wikimedia Foundation will issue a general press release on January 15, 2016 but we hope many community and localized press releases will be out already.
- You can share your press release with reporters before you publish it, so they have a “heads up” and are more likely to cover the news. This is sometimes called an “embargo.” For more tips on working with the media, see the movement communications skills page.
模板
这里是几个来源如果决定要发布自己的新闻稿！
社交媒體
We’ve been asking social media users: What does Wikipedia mean to you?
By that, we mean – how do you use Wikipedia? What is Wikipedia’s role in the work you do and the ideas you share with your friends and the world? What does Wikipedia mean for the way you learn, the way you interact with information, and the way you understand the world? What does Wikipedia or free knowledge mean for your community?
We are hoping you will tweet mentioning #wikipedia15 and @wikipedia. Please say anything that is right for you. If you need examples, you could say something like:
- Knowledge is powerful. Thanks @wikipedia for being open and free for everyone. #wikipedia15
- I use @wikipedia to look stuff up with my kids. You never know what you’ll find. #wikipedia15
- Happy 15th birthday, @wikipedia. Thanks for giving free information to the world! #wikipedia15
You can also consider including a Wikipedia 15 illustration or animated GIF too!
- Twitter: @Wikipedia_15 (Mostly handled by NahidSultan and JElder (WMF) knows the password too)
- Hashtag: #Wikipedia15
更新與連結
請添加一行，並在維基百科第十五週年中分享您為媒體推廣的項目為何。以親身體驗去做概述。有什麼事情可以幫助到別人呢？還是有了自己的靈感？希望一起策劃或做同步發布？
Please add a row and share what you are working on regarding media outreach for Wikipedia 15. This could serve as a "live" overview of who does what where. Is there something you could help somebody else with? Need inspiration yourself? Want to plan together or do simultaneous releases?
| Name | Affiliation | Languages | Contact information | happy to help with... | looking for... | WP15: currently working on... |
|---|---|---|---|---|---|---|
| Michael Jahn WMDE | Wikimedia Deutschland | de-n, en-4 | talk page and michael.jahn wikimedia.de |
pitching, messaging | international stories and Wikipedia insights | mapping the German 2016 calendar with focus on public highlights. Goal: backbone for press work throughout the whole year. |
| Katherine Maher (WMF) | Wikimedia Foundation | en-n, de-1, fr-1 | talk page or katherine wikimedia [dot] org
|
messaging, event coordination, design, social | ways to support global organizing, great user stories | supporting community events, producing a celebration website, thinking about a global social sharing campaign, developing press targets. So many things, and we can't do it alone :) |
| Jan Apel (WMDE) | Wikimedia Deutschland | de-n, en-3 | talk page or jan.apel wikimedia.de
|
messaging, pitching, coordination | ideas to exchange, stories about the local groups and Wikipedias | Together with Michael: mapping the German 2016 calendar with focus on public highlights. Supporting community events in Germany. |
| Richard Knipel (Pharos) | Wikimedia New York City | en-n, fr-1 | talk page or richard wikimedianyc.org
|
messaging, event coordination | ways to support global organizing | Hosting Wikipedia Day unconference in NYC, coordinating our locality with global events |
| Sam Lien and Joe Sutherland (WMF) | Wikimedia Foundation | en-n, es-1 | Talk pages, or slien wikimedia.org; jsutherland wikimedia.org
|
pretty much anything | ways to support global organising, and stories | Developing media tips, in association with the community, to help user groups better promote Wikipedia 15 events locally. |
| Nahid Sultan | Wikimedia Bangladesh | bn-n, en-3 | Talk page, or nahidwikimedia.org.bd
|
coordinating, social, messaging | ideas to exchange and stories to share | Developing local event pages both online & offline; collecting ideas from the community and thinking about a better way to promote Wikipedia 15 events locally. Doing social promoting through @Wikipedia_15 twitter handle. |
| David Parreño Mont | Amical Wikimedia | ca-n, es-n, en-3, fr-1 | talk page and comunicaciowikimedia.cat |
messaging, social | planning actions together, sharing experiences, etc | Planning events and preparing the main messages to pitch the press and encourage people to edit |
| Giselle Bordoy | Wikimedia Argentina | es-n, en-n | talk page and comunicacionwikimedia.org.ar |
messaging, social | Special WikiChallenge | Wikimedia Argentina documentary with the main focus in our community |
| Natalia Szafran-Kozakowska | Wikimedia Polska | pl-n, en-3, es-1 | talk page and natalia.szafranwikimedia.pl |
messaging, social, event organizing | sharing ideas, inspirations and experiences, coordinating | collecting ideas from the community, organizing a conference and planning different events throughout the year, preparing an official website, coordinating with Wikimedia Poland 15 anniversary in September |
| Krzysztof Machocki | Wikimedia Polska | pl-n, en-3, es-2, ru-1, cs-1 | talk page or krzysztof.machockiwikimedia.pl
|
messaging, event coordination, design, DTP | ideas to implement, cross-border cooperation, translation of useful brochures | same as Magalia above: collecting ideas for great events from the community (we plan to extend the W15 celebrations all the way to 26 September, Polish Wikipedia's 15th anniversary), organising and planning the events and much more |
| Eryk Salvaggio | Wiki Education Foundation | en-n | talk page and erykwikiedu.org
|
coordinating, spreading the word around education initiatives in USA and Canada, Year of Science campaign | Support and tie-ins of Wiki15 to Year of Science | Wiki Edu is developing social media tools to extend the birthday celebration into the rest of the year. |
| Claudia Garád | Wikimedia Österreich | de-n, en-4, fr-2, hu-1 | talk page or claudia.garad wikimedia.at
|
messaging, pitching, coordination | ideas and stories to exchange | Supporting community events in Austria. WP15 explainer video in collaboration with simpleshow. |
| Iván Martínez | Wikimedia Mexico | es-n en-4, | talk page | messaging, pitching, coordination, design, event planning | ideas and stories to exchange, support with Iberocoop countries. | Supporting community events in Mexico and Iberocoop countries. |
| RYU Cheol | Wikimedians of Korea | ko-n en-3, | talk page | messaging, pitching, design, event planning | ideas and stories to exchange | Supporting community events in Seoul. Facilitating an unconference. |