Wikimedia Foundation/Communications/Wikimedia brands/2030 movement brand project/Resources

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Reports Reports documenting each community feedback moment throughout the course of the Brand Project.

In order to provide transparency into project development and decision-making, the Brand Project team creates reports of each community feedback moment. These reports synthesize recurring themes in discussion, summarize outcomes, and outline how each moment feeds into the process. Naming survey feedback report on meta and Commons (October 2020) Report on June office hours (June 2020) Report on the presentation of the naming convention proposals (June 2020) Summary of the exercise "Visualizing interconnection" (May 2020) 21 April Office Hours with Q&A (April 2020) Summary of the work around the unified concept "Interconnection" (April 2020) Summary of the exercise "What does free knowledge mean to you?" (April 2020) Summary of RfC "Should the Foundation call itself Wikipedia?" (captured on April 2020) Bengaluru workshop (February 2020) Online workshop (February 2020) Oslo workshop (January 2020)

Multimedia Files A combination of slide-decks, videos, and other resources about the Brand Project.

Files listed in reverse-chronological order. Video of naming convention proposal presentation (June 2020) Movement Brand Project one-page summary (April 2020) Video of unified concept presentation (April 2020) Slides from unified concept presentation (April 2020) Video of the unified concept interconnection (April 2020) Video recap from Bengalru Workshop (February 2020) Video recap from Online Workshops (February 2020) Video recap from Oslo Workshop (January 2020) See the Wikimedia 2030 brand project category on Commons for more media.

Affiliate Liaison Toolkit Documents to support Affiliate Liaisons in gathering and submitting collective feedback from their affiliates.

Files listed in reverse-chronological order. Project scope graphic: what is in and what is out of scope Project overview graphic: What problem is the Movement Brand Project graphic designed to solve? Use of feedback graphic: How will feedback on naming conventions be used? Movement Branding Criteria graphic: What criteria will proposals be evaluated by? New Affiliate Liaison Orientation slidedeck Onboarding new Affiliate Liaisons to their role in the project Facilitation guide: 2030 Movement Brand Project A guide with tips for facilitating constructive discussions Facilitation guide slidedeck Slides to accompany the guide Collective feedback in the 2030 Movement Brand Project: What Affiliate Liaisons can expect An overview of how the collective feedback process will work in the project April project summary A one-pager snapshot of Affiliate Liaison roles and the project

Project Updates Compiled Brand Project updates, announcements and exercises published on the Wikimedia-l mailing list, Meta-Wiki project talk pages and brandingwikipedia.org.

Wikimedia-l threads Board update on Branding: next steps (June 2020) Board Update on Branding (June 2020) Rescheduling Naming Convention Proposal community review (June 2020) Rescheduling Naming Convention Proposal community review (May 2020) Preparing for feedback on naming convention proposals (May 2020) Brand Project: Who are we as a movement? (April 2020) Brand Project: Who are we as a movement? (March 2020) Snøhetta and Wikimedia (January 2020) Community feedback and next steps on movement brand proposal (September 2019) Meta announcements August update about Board meeting and survey report (August 2020) Naming convention proposal discussions starting 16 June (June 2020) Rescheduling naming convention proposal community review due to additional legal vetting (May 2020) Preparing for feedback on naming convention proposals (details about the process) (May 2020) Announcement of unified concept, interconnection and recap of live presentation (April 2020) Announcement of unified concept presentation, slowing down the process due to COVID-19 (April 2020) Blogposts and exercises What's in the name? How naming work was done (June 2020) Visualizing interconnection — the results (May 2020) Exercise #3: Visualizing interconnection (April 2020) Our unified concept: Interconnection (April 2020) Exercise #2: Who are we? - What concept(s) do you think represent the Wikimedia movement? (March 2020) Exercise #1: What does free knowledge mean to you? (February 2020) Designing the process (February 2020) Our final concept workshop: Bengaluru brand workshop (February 2020) Co-creation in a digital space: Online brand workshop (February 2020) Listening, learning & co-creating: Oslo brand workshop (January 2020)

Community Processes Processes started by the community regarding the Brand Project.

Requests for comment: Should the Foundation call itself Wikipedia? Resolved: It is not acceptable for the Foundation to call itself Wikipedia. Community feedback and straw poll about the naming survey (ongoing) Community open letter on renaming open for signing (ongoing)

External Guidelines and Case Studies Brand guidelines and case studies from other organizations that have informed this project.

Amnesty International brand guidelines Dartmouth University brand guidelines United Nations guidelines on the use of the UN emblem UN branding for the Sustainable Development Goals US Olympic and Paralympic brand usage guidelines