Wikimedia Foundation/Communications/Brand Studio

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Brand Studio

We are creative professionals and brand specialists. We connect Wikimedia to culture by creating storytelling objects, guiding creative partnerships, and developing marketing campaigns. All this is working towards increasing awareness, usage, and support for Wikipedia and Wikimedia projects worldwide.

Back to Communications

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The Team

Zack McCune

Director of Brand

Corli de Kock

Senior Brand Strategist

Tas Elias

Brand Collaboration Lead

Blanca Flores

Designer

Mathoto Matsetela-Hartmann

Senior Manager, Global Brand

Jordan McRae

Multimedia Designer

Marina Ramos

Senior Copywriter

Einav Jacubovich

Global Creative Director

Current projects

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• Sound Logo
• Wiki Minutes – animated Wikimedia explainers for public audiences
• Maintaining Wikimedia brand guidelines
• Knowledge is Human campaign

Selected past projects

Campaigns

• Trust in the age of COVID-19
• We Miss Turkey
• New Readers awareness campaigns in Nigeria, India, Iraq, and Mexico

Event branding

• Wikimania 2021-2022 virtual branding
• Wikimania Stockholm logo & event design system
• Wikimania South Africa logo & event design system
• Wikimania Montreal logo & event design system

Milestone celebrations

• Celebrating Wikipedia's 15th birthday
• Celebrating Wikipedia's 20th birthday

Brand Collaborations Report

The Brand Collaborations Report covers how the Brand Studio and Legal Affairs teams administered inbound requests for trademark licenses received between July 2023 and June 2024 (FY23-24).

How we work

We are an international team working across 4 countries and 9 time zones. We share 16:00 to 18:00 UTC*, Monday to Thursday, as time for group meetings and conversations. Each week we check-in on Tuesday to set priorities, discuss market trends, conduct project reviews, and share inspiration.

* During U.S. daylight saving time, our shared meeting hours are 15:00 to 17:00 UTC.

The Wikimedia Foundation, Inc is a nonprofit charitable organization dedicated to encouraging the growth, development and distribution of free, multilingual content, and to providing the full content of these wiki-based projects to the public free of charge.