Wikimedia Deutschland/Planning 2019/en/goals and indicators

This page is the English version of Wikimedia Deutschland's Plan and Budget 2019. It includes the goals and objectives approved by WMDE's Board of Directors and the Budget 2019, which was also fully approved by our general assembly on December 1, 2018.

Planning 2019

Goals & Indicators

Budget 2019

Semiannual Report 2019

Field of Action: Volunteers

Goal 1: The Free Knowledge Communities are strong.

Our vision is a world in which all human beings have free access to the accumulated knowledge of mankind. Wikipedia, Wikidata and all Wikimedia projects are a big step in this direction - and they depend on strong communities. These communities, especially those of Wikipedia and Wikidata, should be large, diverse and inclusive, so that many people can contribute to Wikimedia projects in the best possible way. With this goal in mind, we want to support and actively accompany them in welcoming and integrating volunteers and in incorporating new technologies and formats. We consciously initiate developments and promote constructive, respectful and integrative cooperation.

Subgoals:

The Wikimedia communities are large enough to maintain and expand Free Knowledge.
A diversity of people feel welcome in the Wikimedia communities and become active there.
Members of the communities can make their contributions to Free Knowledge in the best possible way.
WMDE is recognised as a mediator in the communities and in this role is committed to constructive, respectful and integrative cooperation.

Indicators 2019
Subgoals	Objectives	Indicators
The Wikimedia communities are large enough to maintain and expand Free Knowledge.	New volunteers take on tasks or roles in Wikipedia or Wikidata due to WMDE activities.	At least four new ways to attract volunteers to tasks or roles in Wikipedia have been benchmarked for effectiveness.
		Onboarding content on Wikidata is available in more languages so that people of different languages can access Wikidata.
	Those interested in Free Knowledge will find the appropriate form of involvement in Wikipedia, Wikidata and beyond easily accessible.	An overview of possible tasks and roles of participation has been prepared, tested for comprehensibility and published.

A diversity of people feel welcome in the Wikimedia communities and become active there.	New volunteers in the German-language Wikipedia can find help offers (such as onboarding materials) according to their needs.	For known needs, offers of assistance were evaluated, developed, tested with regard to their effectiveness and first implementations carried out.
	The Wikipedia community is ready to accept new and diverse volunteers in an appreciative way.	Rules for cooperation in Wikipedia that were scientifically judged to be problematic were discussed in a solution-oriented way in the community.
		At least 50 experienced community members, who want to help new editors, know more about how they can best achieve this and show their commitment and openness to diversity publicly on Wikipedia.

Members of the communities can make their contributions to Free Knowledge in the best possible way.	Volunteers from the Free Knowledge Movement are supported in their work as needed.	Our funding programmes receive an average rating of between 9 and 10 points in the funding barometer for satisfaction and usefulness of funding.
		The four projects already prepared for development within the scope of the Technical Wishes are available to the community and are used and evaluated as useful by the respective target groups.
	Competencies of potential multipliers in the communities are built up.	Community projects with a novel character, a subsidy of 5,000 EUR or more or of strategic relevance can be personally advised and supported by WMDE employees. In these cases, the quality of the results and the cooperation is additionally checked in final discussions.
		At least 5 competence development offers with interested groups of potential multipliers from the Wikipedia and Wikidata communities were carried out and evaluated with regard to their effectiveness.

WMDE is recognised as a mediator in the communities and in this role is committed to constructive, respectful and integrative cooperation.	Together with Wikimedia communities we improve the communication culture - 2019 with the focus on cooperation in community projects.	The Wikipedia community has reflected with us at Wikimedia conferences on the central scientific findings on communication culture in Wikimedia projects.
		Event guidelines have been developed with volunteers and are used by organisers in sponsored community projects.
		Risks are identified and dealt with in personally accompanied community projects so that the projects can also be carried out successfully in the event of conflicts.
	The volunteer teams of the local community spaces, as the most important network hubs, exchange information with each other and work closely together with Wikimedia Germany.	Strengths and development needs are identified for each local community space and each space develops at least one of these further over the course of the year.
	The contribution of sponsored volunteers to the Wikimedia movement is increased.	More sponsored volunteers from various Free Knowledge communities actively contribute to international conferences such as Wikimania, WikidataCon and Hackathon.

Field of Action: Technology

Goal 2: Wikidata is a central hub and Wikibase an essential building block in the ecosystem of linked open data.

Wikibase is the software behind Wikidata, the Wikimedia platform for structured, open data. The time is ripe for more people and institutions to use Wikibase - for this purpose Wikidata and the various Wikibase installations (so-called instances) should be linked, mutual exchange of data as well as editing of data by humans and machines should be easily possible. This not only benefits Wikidata as a strong source of high-quality data, but also the contributors to Wikimedia projects. The individual Wikimedia communities thus increase the reach of their work across language and project boundaries.

Subgoals:

The players in the ecosystem of linked open data understand what Wikibase is and what it can do. Wikibase is increasingly used outside Wikimedia projects.
Wikidata and Wikibase instances are linked and content is exchanged.
More people and machines access and edit the content in Wikidata.
Wikidata is a visible source of high quality data.
More linked structured data benefits contributors to Wikimedia projects and increases the reach of their work across language and project boundaries.

Indicators 2019
Subgoals	Objectives	Indicators
The players in the ecosystem of linked open data understand what Wikibase is and what it can do. Wikibase is increasingly used outside Wikimedia projects.	More organizations and people use Wikibase in projects outside of Wikimedia projects.	Compared to 2018, the number of installations has risen from 12 to at least 24.
		Several field reports are published describing the different possibilities of and working with Wikibase.
	The Wikibase ecosystem has clarity about the roles and responsibilities around the development of Wikibase as well as about the needs of the relevant actors. There is a partnership model to further improve cooperation.	Representatives of all identified target groups (including institutions and social actors) have participated in the decision-making process, the results have been published and there is positive feedback on traceability.
	Partners (e.g. institutions and social actors) are empowered to increase the visibility of their content, to expand it through linking and enrichment and to contribute more to the ecosystem.	Improved Wikibase introductory materials are available for various target groups. 85% of the institutions we work with rate these materials as helpful.

Wikidata and Wikibase instances are linked and content is exchanged.	Wikibase instances outside Wikimedia use the content of Wikidata.	There are at least five Wikibase instances outside Wikimedia that have integrated content from Wikidata (Baseline Sept. 2018: 0).
	Wikibase users are networked with each other and share their experiences with each other.	The Wikibase community meets at a min. of three workshops, meetings or events. The quality of exchanges of experience and networking opportunities will be evaluated.

More people and machines access and edit the content in Wikidata.	A large number of people have easier access to the content in Wikidata and can edit it more easily (even on different devices).	The values for querying and editing content according to System-Usability-Scale (SUS) increase compared to the beginning of the year.
		The number of page views from mobile devices increases by at least 50%.

Wikidata is a visible source of high quality data.	The quality of data objects and their references has improved.	The quality score for data objects increases from the end of Q2 to the end of 2019. Baselines for the quality scores are available at the end of Q2.
		At least three institutions or social actors with a high reputation have signed their data cryptographically in order to make unwanted changes in documented data easier to find.
	More actors with a high reputation use our data.	We regularly obtain a structured overview of the subsequent use of data from Wikidata. At least five new organizations or companies with a high reputation use data from Wikidata and cite Wikidata as their source.

More linked structured data benefits contributors to Wikimedia projects and increases the reach of their work across language and project boundaries.	More Wikimedia projects and language versions benefit from the integration of data from Wikidata.	The percentage of pages in the main namespace of Wikimedia projects using data from Wikidata is increasing.
		By the end of 2019, at least 100 automatically updated lists from Wikidata had been created in Wikimedia projects.
	Contributors to Wikimedia projects can more easily access data from Wikidata via a graphical user interface and edit it directly from their Wiki.	Editors from at least two Wikipedia language versions use a first prototype, which makes it possible to edit data from Wikidata directly from Wikipedia.

Goal 3: The Wikimedia movement benefits from innovative products and services.

The world keeps turning, especially in the development of products and services. This also applies to our vision of free knowledge, because Wikimedia projects are used worldwide. To keep it that way, we have to develop our vision further, keep it attractive for all users. We want to expand our existing innovative products and work methods and put them on a new footing: We work with Wikimedia communities, other Wikimedia chapters and external partner organizations to gather input and develop new products and tools for Free Knowledge.

Subgoals:

We create the basis for being an innovation engine.

Indicators 2019
Subgoals	Objectives	Indicators
We create the basis for being an innovation engine.	The concept for the new innovation engine as well as the first innovation focal points are developed on the basis of analyses, previous experience as well as diverse (also Wikimedia-external) expertise and communicated in the international Wikimedia movement.	We have evaluated different approaches to defining innovation frameworks, opted for one and communicated the approach in the international Wikimedia movement.
		The expertise from the international Wikimedia movement and from external partners has been incorporated into the concept of the new innovation engine.
		Initial innovation priorities for the new innovation engine were defined based on an analysis.

Field of Action: Conditions for Free Knowledge

Goal 4: More content can be used as Free Knowledge.

In order to make the entire knowledge of the world freely accessible to everyone, Wikimedia projects require a variety of different content. The people who contribute to Wikipedia and Co. use publicly accessible media, historical sources and much more. True treasures can be found in public institutions, and they belong to the general public. Some of them are already usable, but this is not always clear. Other collections and content are held by non-public institutions that may also have a social responsibility or interest in sharing their treasures. We want much more content to be available, usable and recognizable as Free Knowledge.

Subgoals:

Digital reproductions of works in the public domain are in the public domain as well and are also made freely accessible and identifiable.
It is easily recognizable, whether or not content from public bodies is considered "other official works" and is thus freely usable.
Institutions with a public mandate are increasingly oriented towards open by default.
Non-public actors who have so far kept knowledge-relevant content under lock and key release it at least in part.

Indicators 2019
Subgoals	Objectives	Indicators
Digital reproductions of works in the public domain are in the public domain as well and are also made freely accessible and identifiable.	The successful introduction of a regulatory proposal to protect the public domain status of digitised material in the course of the EU copyright reform will also be retained in the trilogue and implemented throughout the EU.	The core of the regulation will be retained at national level, i.e. the scope for implementation will not be used to weaken the regulation.
	Misleading copyright markings on the websites of cultural and memory institutions have been reduced.	At least five institutions have corrected the labelling of digitised material in their online offerings.

It is easily recognizable whether or not content from public bodies is considered "other official works" and is thus freely usable.	In the relevant ministries and committees, the advantages and relevance of a possible presumption rule in the German Copyright Act are known, which regulates that content created by government agencies can be considered "other official works" and can thus be used largely freely in case of doubt.	The subject of 'conversion into a presumption of conformity' finds expression in communication, i.e. in opinions, minutes of meetings, resolutions or even draft regulations.

Institutions with a public mandate are increasingly oriented towards open by default.	The first pilot projects have been launched at public broadcasters, which are releasing shares for use in Wikipedia and Commons in knowledge-relevant programme formats as standard.	The results of at least two pilot projects between broadcasters and Wikimedia communities are documented.
	Our arguments for opening up education and science are heard at the political level.	In at least five cases, members of the Landtag and Bundestag rely on the substantive positions of WMDE or the Alliance for Free Education in order to argue for an opening of education and science.
	The first cultural and memory institutions systematically grant Wikipedians privileged access to create content for Free Knowledge.	At least ten cultural and memory institutions grant Wikipedia cultural ambassadors privileged access, such as extended documentation rights, to create content for Free Knowledge.

Non-public actors who have so far kept knowledge-relevant content under lock and key release it at least in part.	Examples of good practice for the release of knowledge-relevant content by media companies, associations, foundations or comparable non-public actors are known to the public.	Two sample projects have emerged in which media companies, associations, foundations or comparable non-public actors provide knowledge-relevant content for Wikimedia projects.

Goal 5: People and institutions view the internet as an open resource and actively shape Free Knowledge.

For Free Knowledge to be actively shaped, people and institutions must understand and use the net as an open and public resource. We want to dispel concerns about the usability and value of free content. In addition, Wikimedia Deutschland, together with partners, will promote digital skills and competencies and the understanding of the use of digital space (so-called "Digital Literacies") on a broad basis in Germany. In addition, we want to enable social actors and institutions to actively contribute to Free Knowledge. As soon as they do this, they become role models and champions on the way to a world where all knowledge is freely accessible to all people.

Subgoals:

A partnership initiative initiated by Wikimedia Deutschland aims to promote digital literacies in Germany on a broad basis.
Social actors and institutions are capable of contributing to Free Knowledge and are involved as role models and champions.
Concerns about the usability and value of free content have been dispelled.

Indicators 2019
Subgoals	Objectives	Indicators
A partnership initiative initiated by Wikimedia Deutschland aims to promote digital literacies in Germany on a broad basis.	Together with partners, we have explored the possibilities of a longer-term initiative and set it in motion.	By the end of Q2, a partnership initiative had drawn up a joint roadmap for the coming years. Alternatively, we decided against such a longer-term initiative by the end of Q2.

Social actors and institutions are capable of contributing to Free Knowledge and are involved as role models and champions.	For individuals and institutions, low-threshold support services make it easier to use, edit or provide free content.	The use of the Attribution Generator will increase by at least 50 percent in 2019. (Baseline 2018: approx. 65,000 license notes produced).
		Newly developed online tools and materials are used or retrieved at least 1,000 times in the first six months after publication.
	More cultural and memory institutions are gaining experience in contributing to Free Knowledge and working with volunteer communities.	At least 50 cultural and memory institutions gain experience in contributing to Free Knowledge and/or working with volunteer communities.
	Scientists who practice open science are increasingly passing on their knowledge about how this can be achieved.	All participants of the Fellow Program ( 2018/2019 cycle) pass on their knowledge about open science and Wikimedia projects, e.g. through lectures or workshops, to at least 1,000 people

Concerns about the usability and value of free content have been dispelled.	In the Wikimedia projects, a coherent handling of copyright warning letters from Commons images is found.	One or more of the various proposed solutions at the regulatory or organisational level (see Meta-Discussion on Copyright warning letters) was put into practice.
	Hurdles and misconceptions about license conditions for free licenses are reduced.	At least 15 concerned persons with wide reach could be advised in such a way that they at least stop the further dissemination of erroneous information.

Goal 6: We achieve more impact for Free Knowledge also in the international legislative arena.

The Internet knows no borders: important legal framework conditions are decided at the international level and then implemented at the national level. In order to influence these decisions in favour of Free Knowledge, we must also negotiate at the international level - and we cannot do this alone. We need a worldwide, active network of civil society partners and organisations to ensure that we have a voice and influence in negotiations on international agreements.

Subgoals:

The organisations fighting for Free Knowledge and for an open internet have sufficient resources to work independently.
There is an active network of civil society partner organisations that coordinates worldwide.
The organisations fighting for Free Knowledge and an open internet are also involved in negotiations and have a voice at the level of confederations (e.g. EU, ASEAN) and international agreements (e.g. TTIP, EU-MERCOSUR).

Indicators 2019
Subgoals	Objectives	Indicators
The organisations fighting for Free Knowledge and an open internet have sufficient resources to work independently.	Other funding agencies have joined the ranks to support the international cooperation of NGOs advocating for a free internet and free content.	The NGOs that advocate for a free internet and free content will have more supporters at the end of 2019 than at the beginning of the year.

There is an active network of civil society partner organisations that coordinates worldwide.	A basic consensus has emerged among all relevant organisations advocating for a free internet and free content that continuous international networking is needed in order to be heard at the level of intergovernmental agreements.	A pre-defined group of relevant organisations makes statements for commitments or signs memoranda of understanding throughout the year. (Definition of "relevant": organisations that advocate a free network and free content and have supra-regional impact potential, i.e. rather than local initiatives).

The organisations fighting for Free Knowledge and an open internet are also involved in negotiations and have a voice at the level of confederations (e.g. EU, ASEAN) and international agreements (e.g. TTIP, EU-MERCOSUR).	Representatives of organisations working for a free internet and free content could be sent to some of the most important rounds of negotiations on intergovernmental agreements currently under negotiation.	Partner organisations have for the first time (for example through direct talks or side events in the context of negotiation rounds) reached actors in the negotiations of at least two of the following agreements: TERA Treaty, Libraries and Archives Treaty of WIPO, Broadcasting Treaty of WIPO, WTO Reform and TTIP.
	As an "essential infrastructure of the ecosystem of Free Knowledge" (in the sense of the Wikimedia Movement Direction), the foundations have been laid to ensure that the organizations that advocate for a free internet and free content have coordinated mobilization potential in every region of the world.	Together with the Wikimedia Foundation, and with the language and project communities of the Wikimedia movement and partner organisations, we have developed narratives on how voluntary projects can be affected by the international level of legislation and why it makes sense to be active as a Wikimedia movement or civil society at this regulatory level.