Wikimedia Conference 2017/Program/47

47: Introduction to Wikimedia Foundation brand materials (including what we learned)

This session was mainly about introducing / presenting the new brand materials, developed by the WMF Communications team.

The WMF’s Communications supports / will support affiliates and communities using the new templates and fonts for their own purposes.

Audience: Affiliates doing outreach activities and reporting back to the Foundation.
Session Format: Workshop
Length: 60 min
Description: In 2016, the Communications department worked with the rest of the Foundation to revise our branded materials. During this process, we changed our logo to include free fonts, built guidelines and templates for many assets from presentations to badges, and ran workshops to teach staff how to best use our new guidelines. We want to make the materials, and what we learned in the process, available to everyone.

Desired Outcome: Increased understanding of new Wikimedia Foundation brand materials and planned activities. To share and explain our materials for the use or remix of anyone interested. Increased trust in the Wikimedia brand through consistent visual design.
Next Steps and Milestones: The Communications department will provide needed guidance for affiliates who choose to use and modify existing materials themselves. We will incorporate what we learn in future iterations.

There is no transcript of the session, however the slides, which were extend towards a “Brand guide”, are quite self-explanatory.