In this lecture, I will present the case of the mk.wikipedia Facebook page which (mostly) I have maintained and used to attract significant audience for the Macedonian Wikipedia. I will explain the approaches used and how these methods can be harnessed for greater participation towards various developmental goals such as increase in number of new editors, volunteer engagement and input of ideas. I will also look at the Facebook paywall problem for group owners, which severely limits the number of viewers that can see posts and what can be done to influence policy towards non-profit purposes.
Preliminary preparation (if necessary)
Expected outcomes
Gain better understanding about approaches to using Facebook groups for promoting the movement and gaining editors.
Garner support for change in Facebook policy towards non-profits.
Duration (without Q&A)
20-30 minutes
Specific requirements
A flipchart with pens in 2-3 colours would be nice.
