Wikathon
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Here is a silly idea for making money that can be linked to the 1.0 effort.
We appoint a day for a Wikathon. Instead of a walkathon, where people sponsor you for every kilometer/mile you walk, at a Wikathon, people sponsor you for how many edits you make in a given timeframe. It could be, say, 10 cents an edit, and if you make 100 edits that day, they give you $10 for the Wikimedia Foundation. The more sponsors you get, the more money you collect from people.
Just an idea ...