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Goals and Measures for Evaluation is a guide for individuals, organizations, grantees, or anyone involved in the Wikimedia movement who wants to evaluate their programs. It is a matrix of suggested measures organized by program or program objective. Some of these measures are part of the global metrics — key measures that the Wikimedia Foundation has designated as priorities and have specific methods for measuring them.

Goals

What does your program aim to acheive?

*Increase Participation*	*Add Quality Content*	*Expand Reach and Readership*

Recruit New Users	Awareness of Content Needs	Awareness of Wikimedia
Convert New Users	Diversity of Participation	Access to Wikimedia
Retain Community	Participation of Content Experts	Reputation of Wikimedia Quality
	Productivity per Editor
	References and Sources

Goals by Program - A few examples

The following table provides some guidance for what each program commonly aims to accomplish. This table is not meant to be exhaustive.

Program	Participation	Content	Editing Skills (optional)	Reach (optional)
Editathons	Recruiting New Users Retaining/Activating Existing Users	Adding Text	Skill Building	Reach/Readership
Editing Workshops	Recruiting New Users		Skill Building
Photo Upload Events	Recruiting New Users Retaining/Activating Existing Users	Adding images		Reach/Readership
Wikipedia Education Program	Recruiting New Users	Adding text	Skill building	Reach/Readership
Online Campaigns	Recruiting New Users
Hackathons	Retaining/Activating Existing Users	Improving the functionality of WM projects
Wikimedians in Residence	Developing networks, Creating partnerships	Adding text Adding images Adding other media files		Reach/Readership
GLAM partnerships	Developing networks, Creating partnerships	Adding text Adding images Adding other media files		Reach/Readership
IEGs	Developing networks, Creating partnerships	Improving functionality of the projects