Research:Donor engagement/Email campaign

This document describes email campaigns directed at Wikipedia donors.

Background

In 2012-13, we had a similar set of roughly 20,000 donors who said they were interested in receiving information about how to edit. We produced the following designs, but did not send a campaign to these donors.

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  Mockup, with filler text
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  Potential alternate, with exact icon calls to action TBD

During the 2013-14 fundraising campaign in the US, UK, Canada, and other English-speaking countries, the team ran a similar donor survey which asked, "Would you like to receive information on how to edit Wikipedia?" Around FILL ME IN WITH THE NUMBER donors replied to this question and gave their email address to be contacted later.