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Why Survey?

Surveys are everywhere. They pop up in internet browsers, they are at the end of the phone call with a company, or are mailed by the government. They are questionnaires designed for scalable and systematic data collection. Survey questionnaires are instruments for obtaining data, much as a heart monitor measures a heart beat. In fact, they are often called survey instruments.

Surveys help to obtain information like facts or attributes about individuals as well as information that is more difficult to measure or observe directly, such as attitudes or behaviors.