Grants:Project/Rapid/Jani Pereira/Wiki Loves Earth 2021 in Brazil/Report

Report accepted

This report for a Rapid Grant approved in FY 2020-21 has been reviewed and accepted by the Wikimedia Foundation.

To read the approved grant submission describing the plan for this project, please visit Grants:Project/Rapid/Jani Pereira/Wiki Loves Earth 2021 in Brazil.
You may still comment on this report on its discussion page, or visit the discussion page to read the discussion about this report.
You are welcome to Email rapidgrants at wikimedia dot org at any time if you have questions or concerns about this report.

Goals

Did you meet your goals? Are you happy with how the project went?

Yes, we were able to achieve our goals and the project objectives:

Increase the pool of free images of Brazilian Natural Heritage;
Recruit new contributors;
And engage existing ones, both during and after the contest.

Outcome

Please report on your original project targets. Please be sure to review and provide metrics required for Rapid Grants.

GENERAL RESULTS OF THE CONTEST
Target Outcome	Achieved Outcome	Explanation
At least 100 participants	120 / 122 participants ~78% new participants	The dissemination strategy, mainly on social media, brought in more new than old participants;
1,500 of photos uploaded to Wikimedia Commons	1,018 / 1019 photos	An important factor for the low number of photos was the closing of Conservation Units for most part of the years (2020 and 2021) due COVID-19;
50 of photos used on Wikimedia projects	99 distinct files used (9.7% of all files); 160 pages using files; 168 total files usages;	Due to the success of edit-a-thons, several photos were used to represent their species on Wikipedia and Wikidata;
50 participants edit-a-thons	20 participants; 70% new participants; 90% biologist; 65% participated in more than one day; 30% have one child or more;	The edit-a-thons focused on identifying and creating categories and legends for photographs of living beings from the 2021 and 2020 contests; All participants had experience in identification. Most of them participated more than one day, and they even continued to identify photographs on days without meetings; Support for moms and dads worked, and parents with one or more children participated on one or more days.

RESULTS OF EDIT-A-THONS
Edit-a-thons	Contributions (%)
Day 1	17
Day 2	8
Day 3	45
Day 4	10
Other days	20
TOTAL	100% 2,479 contributions

OBSERVATION: Contribution values (addition, modification, deletion of categories and legends) on Commons were calculated per participant x contribution day directly in the participants profile, because "Outreach Dashboard" and "Event Metrics" does not include these changes in the general statistics.

IDENTIFIED CATEGORIES OF LIVING BEINGS FROM BRAZIL
Category	WLE 2021 (%)	WLE 2020 (%)
ANIMALS
Unidentified birds of Brazil	100	99,7
Unidentified insects of Brazil	100	100
Unidentified mammals of Brazil	100	100
Unidentified fishes of Brazil	90	48
Unidentified reptiles of Brazil	100	94
Unidentified amphibians of Brazil	80	35
Unidentified arachnids of Brazil	75	100
Unidentified Mollusca of Brazil	50	0
Unidentified Crustacea of Brazil	100	0
Unidentified Echinodermata of Brazil	100	0
Unidentified Cnidaria of Brazil	20	32
TOTAL	95% complete 168 identifications	89% complete 673 identifications
PLANTS
Unidentified plants in Brazil	43	2
TOTAL	43% complete 102 identifications	2% complete 28 identifications
FUNGI
Unidentified fungi in Brazil	83	13
TOTAL	83% complete 15 identifications	13% complete 4 identifications

OBSERVATION: Data from November 06, 2021. Changes may occur until the revision date of this report.

Learning

Projects do not always go according to plan. Sharing what you learned can help you and others plan similar projects in the future. Help the movement learn from your experience by answering the following questions:

Y What worked well?
N What did not work so well?
What would you do differently next time?

Y We received photographs of several Conservation Units, according to the initial objective.
N This year's contest was challenging for several reasons. Protection measures against COVID-19 kept the Conservation Units closed for months, which is one of the possible reasons for the number of photos we received this year. And, following last year's pattern, the North of the country continues to have fewer entries in the competition, despite the vast area of Amazon rainforest.
Increase the dissemination of the contest, especially in the North of the country, through partnerships with volunteers and local communities.

Y The meeting with the contest winners was a great opportunity to learn about the history of the photographs and get feedback on the contest. They responded positively to the awards received, mainly gift cards.
N Some winners did not activate the receipt of email, despite being a contest rule, which made it difficult to contact them to send the prizes. In one case, the winner did not respond within the deadline and the prize was directed to the winner in the next position, as stipulated by national rules.
Using the grant to fund in-person activities after the pandemic, including as a form of award, would be a good way to increase interaction between contest participants.

N The competition jury selected more than one image from the same photographer among the best photographs. One case was in the same category (1st, 4th and 5th in “Living beings”) and the other in the same and different categories (1st and 4th in “Landscape” and 1st and 2nd in “Environmental destruction”).
The rules did not foresee this situation, which is not a serious problem. But, in the future, it would be advisable for each winner to receive one prize, for their best placement in the contest. This way, more participants could benefit from the awards, making the contest more attractive to the public.

Y Edit-a-thons online was a good idea as we had participants from all over the country. They had experience in different taxa and contributed to the activity being a success, providing information exchange and identification of most animal species.
And the help for parents with children was well received, showing the importance of including participants with families.
N The number of people who signed up for Edit-a-thons through Google Forms was greater than the number of actual participants, indicating that despite the initial interest, few people engaged in the activity.
It is necessary to create new strategies to engage old and new editors, especially botanists, because there are many unidentified images in this category.

N There was a difference of opinion during the organization of the contest that deserves to be registered. The regulation of contests with free prize distribution has been provided for by law for many years (Law No. 5768/1971). WLE is characterized as a contest "exclusively artistic, sporting or recreational cultural" (Article 3) organized by civil society with the social objective of "defence, preservation and conservation of the environment and promotion of sustainable development" (Article 4, § 1A - included by Law No. 14.027, of 2020)". As such, contests are governed by strict rules and despite the Disclaimer from international Wiki Loves Earth 2021, organizers are not exempt to obey national legislation and to honor their own regulations. During the contest, one of the organizers acted unilaterally (that is, without informing the other organizers or contestants) to exclude one of the categories (Environmental destruction) claiming that there were few photographs. This decision was revoked after we asked for legal advice, which justified that participants in the excluded category could feel penalized and legally contest the result of the entire contest. Unfortunately, several internal disturbances followed this episode, making it difficult to complete the contest, but they were overcome.
Review the contest rules before next edition, discussing what modifications are needed based on past experience and national legislation. And provide basic training on the tools used during the contest for organizers to avoid centralizing activities on one person.

Finances

Grant funds spent

Please describe how much grant money you spent for approved expenses, and tell us what you spent it on.

Item	Quantity	Price per unit (BRL)	Total (BRL)	Price per unit (USD)	Total (USD)	Note
Gift card - Submarino	3	750.00	2,250.00	144.51	433.54	Prizes for 1st places.
Books - Submarino	14		1,189.80		229.26	Prizes for the 2nd and 3rd places.
Poster (A1)	10	65.54	654.90	12.63	126.90	Prizes for the 1st, 2nd and 3rd places.
Lunch - iFood Card	50	30.00 - 50.00	2,232.45	8.60	430.16	Support for participants and their children during edit-a-thons. They also stimulated competitions for those who had more entries and more identifications per taxon. The remaining cards were used in meetings with the winners.
Advertisement	8		419.65		80.86	Ads (with different prices) on social networks (Facebook and Instagram).
TOTAL			6,746.80		1,300.00

OBSERVATIONS: The original application considered only two categories for the contest ("Living beings" and "Landscape"). With the addition of the third category (Environmental destruction), the value of the prizes were recalculated and distributed equally among them.

Dollar values (USD 1.00 = BRL 5.18) were calculated based on the day the grant was received (Aug 11).