Grants:PEG/VLevant/WLM International Competition 2014

Funded

This submission to the Project and Event Grants Program was funded in the fiscal year 2014-15. This is a grant to an individual.

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This Wikimedia Foundation grant has a fiscal sponsor. Wikimedia Israel administered the grant on behalf of Victoria Levant and Darya Ganor.

Legal name of organization, group, or individual/s requesting this grant

Victoria Levant and Darya Ganor

Grant recipient organization

Wikimedia Israel http://www.wikimedia.org.il/

For organizations: Are you a for-profit entity? No

For organizations: If non-profit (US) or equivalent (outside the US) status is available in your country, do you have or are you pursuing such status (please be specific): Yes

Grant primary contact name

Michal Levy

Grant contact title (position)

Executive Director

Project lead name #1

Victoria Levant

Project lead name #2

Darya Ganor

Full project name

Wiki Loves Monuments International Competition Coordination 2014

Please link to any relevant documents, including your website if you have one.

Official website

Amount requested in USD or local currency (USD will be assumed if no other currency is specified)

ILS 35,763.30 (rates extracted from xe.com on 4 Sept 2014) / US$10,000

Provisional target start date

15 August 2014 (Project Start date: 1st September 2014)

Provisional completion date

1 January 2015

Please describe the project in a few sentences

Wiki Loves Monuments is an international photography competition, organized since 2010. Since the start of WLM in the Netherlands in 2010 the competition had grown immensely and has now global dimensions. The aim of Wiki Loves Monuments international, is to provide support for national organizers and organize the international layer of WLM.

Holding the International Competition of Wiki Loves Monuments, targeted in increasing participation and national/international awareness of the importance of the public domain, while improving coverage of nationally important monuments around the world.

Goals and measures of success

Project goal

Please briefly describe what will be accomplished if the project is successful.

Project goal

Supporting Countries in their local efforts to run the Wiki Loves Monuments competition, and holding an international competition between all participant countries, increasing participation locally, and raising awareness internationally to the importance of monuments and their coverage in Wikipedia and Wikimedia Commons. More specifically:

• Provide local organizers with the tools and support that they need to organize the national Wiki Loves Monuments competitions in their countries, including the technical infrastructure (templates, upload campaigns, etc.) for uploading images.
• Provide an international layer for Wiki Loves Monuments 2014, including organizing the international photo competition and an international finale, arranging judges and distributing prizes.
• Provide and/or help provide a central infrastructure that can support and coordinate the national competitions and enable communication between chapters.
• Create and maintain helpful documentation for multiple target groups, including national organizers and participants.

Measures of success

Please provide a list of measurable criteria that will be used determine how successful the project is. You will need to report on the success of the project according to these measures after the project is completed.

Measures of success

The success of this project is measured principally by two accounts:

• first, there are the general measures that define whether Wiki Loves Monuments Competition as a whole was successful.
• second, there are measures that define whether the International Team was successful as such in their job.

Measures of success for WLM

• More than 300,000 media files uploaded submitted to the contest
• More than 5,000 uploaders
• 39 countries participating in the contest in 2014

Measures of success for the international team

• A survey is executed among participants (before mid of 2015):
  • Indicating that they are likely to contribute to Wikimedia projects more often (> 25% of respondents)
  • Indicating that they would like to participate again next year (> 50% of respondents)
• A survey is executed among organizers (before the mid of 2015):
  • Indicating that they are satisfied with the international team
  • Indicating that they are satisfied with the tools and technical framework provided
  • Indicating that they are satisfied with the documentation available
  • Indicating that they are satisfied with the volunteer involvement on an international level
• The international finale is successfully completed
• The prizes are handed out before April 2015, with an exception for travel related prizes
• At least 90% of the participating countries submitted nominees to the finale
• The winners of the international finale are successfully processed.
• A better documentation is available for the all important parts of organizing a Wiki Loves Monuments.

Project scope and activities

This section describes what will happen if this project is funded. Who will do what, and when?

List of activities

Support for National Organizers

Setting out a basic structure

• Setting out the international rules
• Ensure the creation and maintenance of the technical infrastructure for uploading
• Ensure the creation and maintenance of tools necessary for a smooth competition
• Guide the creation and maintenance of the monitoring tools
• Prepare material such as leaflets, posters and press releases that can be used and/or built upon by national organizations
• Set up documentation of best practices
• Set up clear timeline
• Monitor statistics
• Evaluate the project & competition as a whole

Following & helping national organizations

• Track and support national organizers in their national organization
• Give specific suggestions and support to national organizers (mostly online)
• Collect & answer questions
• Set up a financial backup system for national competitions (minor, low weight grant system)
• Crisis management for national contests

Organization of the international layer of Wiki Loves Monuments

Project Management international team

• Report on the use of budget at the end of the program
• Maintain communication with relevant staff at Wikimedia Foundation
• Design and distribution of photo calendar or similar product (if applicable)

Set up & run the international contest

• Maintain communication with international partners
• Set up wikilovesmonuments.org with the necessary information
• Maintain social media channels
• Set up jury processes
• Find suitable jury members for the international jury
• Collect results of national competitions
• Support the jury in their process, maintain timeline
• Build/maintain the website infrastructure(s)
• Dissemination of results
• Provide & distribute international prizes, awards and diplomas
• Connect with international press

Other

• Monitor relevant mailing lists, IRC
• Diverse communications

Budget and resources

Please provide a detailed breakdown of project expenses according to the instructions here.

Grantees are subject to line-item scrutiny of expenses. Changes to the approved budget beyond 10% in any category must be approved in advance.

Project budget table

Budget Item	Budget requested	Remarks
Prizes	5,000 $	First prize includes a flight to Wikimania 2015
Calendars	2,000 $
Professional support	2,000 $	Payment for arising needs of technical support, servers, apps, etc.
Unforeseen	1,000 $	10% of expenses, just to be on the safe side. Will be returned if unneeded.
TOTAL expenses	10,000 $

Total cost of project

The total budget of WLM-international 2014 is the amount quoted above. However, this does obviously not include the budgets for the national competitions.

Total amount requested from the WMF PEG Program

10,000 $

Additional sources of revenue that may fund part of this project, and amounts funded

Sponsorships, where available

Non-financial requirements

See a description of nonfinancial assistance available. Please inform Wikimedia Foundation (WMF) of any requirements for non-financial assistance now.

Requests for non-financial assistance

Besides existing arrangements (such as support in getting trademark agreements in place for local organizers where appropriate, support in getting the technical infrastructure secured by 1 September and some support in placing blog posts/press releases etc.) there are no non-financial requirements from the Foundation. If any come up at a later stage, we will discuss what is possible with the appropriate staff members.

There will be a need, like last years, to use the CentralNotice again, but that use will be discussed through regular channels.

Some assistance with running helpful statistics would be very welcome.

Impact

In the sections below, please describe how the project is related to the Wikimedia mission and Wikimedia's strategic priorities.

Fit to strategy

How will this project support the key organizational objectives of

• increasing reach (more people will access or contribute to Wikipedia or our other projects),
• participation (more people actually contributing),
• quality (more content, more useful content, or higher-quality content),
• credibility (more trust in our projects),
• organizational maturity and effectiveness (how it will move you or the Wikimedia community forward),
• or financial sustainability (how it will help you achieve more in the long run)?

This statement should address at least one of the strategic priorities listed here specifically. See WMF Grants Program criteria for decisionmaking.

• WLM participants declared to be more likely to edit Wikipedia and to participate again (participation).
• more than 500,000 pictures has been upload in the three past editions of Wiki Loves Monuments (content)
• The competition incentivizes participants to submit high quality photographs (quality)
• many new user created their accounts to participate to WLM, WLM national contests have been covered by the press in many countries in the past, and WLM established for two times a Guinness World Record (outreach).

Benefits

If the project will benefit a specific online community, please tell us.

The international team will not directly benefit a specific community. However, through the many national teams, several communities will be helped, including several Wikipedia communities and the Wikimedia Commons. For example the outreach activities carried on by organizing countries are expected to increase the number of contributors to Wikipedia and Wikimedia Commons.

Please provide a brief statement about how the project is related to other work in the Wikimedia movement. For example, does the project fit into a work area such as GLAM, education, organizational development, editor retention, or outreach?

Wiki Loves Monuments goes in many countries hand in hand with other activities and is sometimes a kickstarter for a chapter and wikimedians to set foot in the cultural heritage and GLAM world. Work is being done to see how a better fit can be made with editor retention, especially because so many new users are brought in this way. However, this is not a typical GLAM project - it does have interfaces.

If successful, will the project have the potential to be replicated successfully by other individuals, groups, or organizations? Please explain how in 1–2 sentences.

Yes, the project can be replicated successfully by different organizations, and this already happens, the project being replicated by chapter and groups of wikipedians all over the world. Wiki Loves Monuments also sprung other initiatives like commons:Commons:Wiki Loves Public Art, the Ukranian project Wiki Loves Earth and there are attempts to set up more similar initiatives. The documentation and infrastructure set up for Wiki Loves Monuments, can be reused in many places around the world.

Please list other benefits to the movement here.

There will be positive press coverage of the many national events, especially when one of their pictures scores high in the international competition. Besides that, many tag-along events can be organized around Wiki Loves Monuments in specific countries, but that is mostly thanks to their own hard work. Other benefits include capacity building of volunteer groups that organize this as their first event - and then continue with organize other, smaller, events.

For grantees

If you are the grantee or representative that wrote this grant submission, you may request changes by using these links:

• Create a request for an extension of the approved project completion date.
• Create a request for changes to the approved project budget.