Grants:PEG/Shared Knowledge/Wiki Loves Monuments 2015 in Macedonia/Report

Report accepted

This report for a Project and Event grant approved in FY Pending has been reviewed and accepted by the Wikimedia Foundation.

To read the approved grant submission describing the plan for this project, please visit Grants:PEG/Shared Knowledge/Wiki Loves Monuments 2015 in Macedonia.

You may still comment on this report on its discussion page, or visit the discussion page to read the discussion about this report.
You are welcome to Email grants at wikimedia dot org at any time if you have questions or concerns about this report.

Logo of Wiki Loves Monuments Macedonia

Project status

Did you comply with the requirements specified by WMF in the grant agreement?: YES

Is your project completed?: YES

Activities and lessons learned

Activities

creating and editing all the pages with the necessary information about the project (before 1 September);
creating/re-desiging the project's official site (21-25 August);
constituting the jury for the competition (29 September);
promoting the competition through the use of social networks and the media (throughout the duration);
participants uploading photographs on Wikimedia Commons (1 September - 15 October);
interview about the contest given for Utrinski Vesnik by Bojan Jankuloski (7 October);
extension requested and granted, prolonging the 15 October (granted 18 September);
jury meeting to evaluate the photographs uploaded and decide the winners (3 November));
submitting the best photographs to participate in the global competition (4 November);
Organising printed materials, venue and catering (10-16 October);
award event held at Koncept 37 venue (17 October);
evaluating the project and compiling the report (10-15 December).

Lessons learned

What worked well?

Organisation went very smoothly, with no obstacles of any note, except the need to extend the competition. 1,532 images were uploaded by 23 participants, covering a total of 103 listed monuments. We also had great coverage in a comprehensive interview titled "Promoting Our Country's Great Heritage" in the prominent national newspaper Utrinski Vesnik, where Bojan Jankuloski, the head organiser, talked at length about the nature of the competition and its value. It was published on 7 October 2015.

What didn't work?

The competition needed to be extended due to reduced interest. Since we had withdrawn the prizes for prolific contestants, participation has been reduced, both in terms of individuals and image quantity. Overall quality has remained the same. Many listed monuments were not covered, as people generally seem not willing to go the extra mile to get to them. Considering our situation, we have come up with a new paradigm (explained below), to make WLM work for us. It should also be noted that the planned edit-a-thon did not take place due to a particularly busy period for our editors, and the required number of images were added in articles in the regular manner of editing.

What would you do differently if you planned a similar project?

From our previous experiences, it was clear that quantity is not what we are after anymore, but should focus on quality. Considering the (only) modest success of this contest, next time we intend to change the approach towards promotion and outreach. We will still keep the general outreach, but from now on, we will pay special attention to reaching to photography groups and societies, cultural research groups etc. and their forums. We will also approach individuals whom we know to be members of such communities and can also spread the word of mouth. These are the people who are both concerned with quality and with content, and are in the habit of going to heritage sites not covered in the competition so far.

Learning patterns

Outcomes and impact

5th prize: Panorama of the Stone Bridge and River Vardar in Skopje

Outcomes

Provide the original project goal here.: Wiki Loves Monuments is a well-known and proven worldwide initiative and a very good way of creating freely licensed images that can be used by the Wikimedians to improve the quality of articles on specific Wikimedia projects. With our 'wiki-loves' contests so far, we have found great success, both with our participants and in the public, as it stimulates the community to generate content about cultural heritage sites.
Did you achieve your project goal? How do you know your goal was achieved? Please answer in 1 - 2 short paragraphs.: The project goal has been achieved in a modest and satisfactory way, given the number of images and participants. But the project has not met our expectations. Given the change we have made (to which we stick, and think is for the better), the results were wanting in quality of images and uniqueness of content, which are our main concerns.

Progress towards targets and goals

Project metrics

Project metrics	Target outcome	Achieved outcome	Explanation
at least 50 participants uploading one photograph or more;	23 participants	Per GLAMorous tool).
at least 20 new users participating in the contest	15 new participants	Per WLM Macedonia user stats.
at least 100 new monuments photographed	30 new monuments photographed	Per gallery.
at least 200 images (or 7% of total images) used in Wikipedia articles in three months	8.02% of total images	Per GLAMorous tool.

Global Metrics

We are trying to understand the overall outcomes of the work being funded across our grantees. In addition to the measures of success for your specific program (in above section), please use the table below to let us know how your project contributed to the Global Metrics. We know that not all projects will have results for each type of metric, so feel free to put "0" where necessary.

Next to each required metric, list the actual outcome achieved through this project.
Where necessary, explain the context behind your outcome. For example, if you were funded for an edit-a-thon which resulted in 0 new images, your explanation might be "This project focused solely on participation and articles written/improved, the goal was not to collect images."

For more information and a sample, see Global Metrics.

Metric	Achieved outcome	Explanation
1. # of active editors involved	3	Adding images and creating contest pages.
2. # of new editors	0	not applicable
3. # of individuals involved	7	Organisers, people adding images, promo, hosting, jury, financial management.
4a. # of new images/media added to Wikimedia articles/pages	122	Or 8.02% of total images.
4b. # of new images/media uploaded to Wikimedia Commons (Optional)	1532	Per WLM Statistics.
5. # of articles added or improved on Wikimedia projects	15	Images added to about 15 articles.
6. Absolute value of bytes added to or deleted from Wikimedia projects	4603500000	Per WLM Statistics.

Learning question: Did your work increase the motivation of contributors, and how do you know?

As explained above, we think that this year, contributor motivation was decreased, or at best, stayed the same. What we need is a new, more focused contributor base, that will be both motivated and able to help us fulfill our goals.

Impact

What impact did this project have on WMF's mission and the strategic priorities?

Option B: How did you improve quality on one or more Wikimedia projects?

This year, there was a good number valuable photographs of cave churches, which are registered as 1st class national heritage. The images that were used in articles resulted in a great illustration of these monuments, which are rarely seen and not very accessible for the public. Few images exist of these national treasures, especially such that are freely licensed.

Reporting and documentation of expenditures

This section describes the grant's use of funds

Documentation

Did you send documentation of all expenses paid with grant funds to grants at wikimedia dot org, according to the guidelines here? Answer "Yes" or "No".: PLACEHOLDER TEXT

Expenses

Please list all project expenses in a table here, with descriptions and dates. Review the instructions here.

No.	Item	Description	Unit	No. of units	Amount per unit	Total amount	Currency	Notes
1	Promo materials	posters, pens, notebooks, certificates, mugs, printed winning images	n/a	n/a	n/a	240.00	EUR	Promo materials given on award day, plus winning images printed to be hung at venue.
2	Catering	catering and drinks served during the Award ceremony	n/a	n/a	n/a	267.00	EUR	Food and drink on award ceremony.
7	Prizes	prizes for the best photographs and best contributors	n/a	n/a	n/a	1,200.00	EUR	5 prizes of different amount. 1.300 EUR was requested. The winner of 5th prize (100 EUR) did not claim award, in spite of our efforts to reach him in every way possible. Should we still wait for him?
8	Compensation for jury members	compensation for the participation of jury members	person	4	100.00	400.00	EUR	Professional photographers.
9	Web hosting	expenses for hosting the official website of the competition	unit	1	10.00	10.00	EUR	Hosting for official website..
10	Web design	compensation for developing and maintaining the official website	n/a	n/a	n/a	100.00	EUR	The item includes both the expenses for developing and maintaining the official website.
11	Advertising and publicity	compensation for an expert in public relations	n/a	n/a	n/a	200.00	EUR	PR person who promoted the event.
14	Incidentals	expenses that are not projected in the budget but may still occur	n/a	n/a	n/a	45.00	EUR	Paper bags for promo materials, postage for tax certificates. jury catering. and ban fees for payments.

Total project budget (from your approved grant submission): 2,771 EUR

Total amount requested from WMF (from your approved grant submission, this total will be the same as the total project budget if PEG is your only funding source): 2,771 EUR

Total amount spent on this project: 2,462 EUR

Total amount of Project and Event grant funds spent on this project: 2,462 EUR

Are there additional sources that funded any part of this project? List them here.: No

Remaining funds

The funds remaining from this grant in the amount of 309 EUR were deducted from another grant payment for Grants:APG/Simple/Applications/Shared Knowledge/2016.

Are there any grant funds remaining?: Answer YES or NO.; YES

Please list the total amount (specify currency) remaining here. (This is the amount you did not use, or the amount you still have after completing your grant.)

309 EUR

If funds are remaining they must be returned to WMF, reallocated to mission-aligned activities, or applied to another approved grant.

Please state here if you intend to return unused funds to WMF, submit a request for reallocation, or submit a new grant request, and then follow the instructions on your approved grant submission.

Under discussion