Grants:IdeaLab/Wiki-Now!

Inspire campaign

Wiki-Now!

The 'Wiki-Now' campaign will be a series of interactive TV and online ads that will create awareness about finding 'it' on Wikipedia. Wiki-How? Wiki-Now!

idea creator• Solomon Donald

this project needs...

volunteer

developer

advisor

project manager

community organizer

designer

researcher

created on09:40, 12 January 2018 (UTC)

Audience

Who are the people you want to introduce Wikipedia to?

Try to be as specific as possible about this group.
Young Adults preparing for exams, Kids wanting to their home work, Working professionals on their presentations, People with access to internet and interested to learn

In what languages do they search for information, online or otherwise?

Although a majority of this population would speak and read in English. It helps to translate or make articles available in their local languages.

In what ways does this group communicate with each other?

This can include services and apps in social media, mailing lists, physical spaces like conferences or lectures, or at specific institutions like at a library.
Facebook and WhatsApp have the greatest reach in this population. Apart from this, print ads work too.

What are some reasons this group would use Wikipedia? How would they benefit from it, or what would they find useful?

Think about what they would be interested in reading and learning about; does Wikipedia provide better access to information this group cares about?
Wikipedia would be a great platform for anyone willing to learn more about anything. From history, to geography, to culture and entertainment.

Project idea

What language Wikipedia projects will you promote to new readers?

English, and several Indian languages.

How will you communicate with new readers? Will you be communicating with them online, in-person, or both?

It work as a TV and Online video campaign accompanied with print.

Describe your idea to engage new readers. How might it be implemented? What will you tell people about Wikipedia?

Think about the steps that might involved to make this idea happen, and what you might teach people about your experience or others' experiences using Wikipedia.
The focus of the campaign will be to convince people that Wikipedia is the go to for any 'learn more' situation. While Google offers endless search results, Wikipedia will offer the best reliable source of information from all these sources. This makes sourcing reliable information easier for the user.

How will you know if this project is successful? What are some outcomes that you can share after the project is completed?

If you’re not certain about how to respond to this question when starting your idea, you do not need to answer it right now. Campaign participants and Wikimedia Foundation staff can help you consider some options.

Do you think you can implement this idea? What support do you need?

Do you need people with specific skills or resources to complete this idea? Are there any financial needs for this project? Do you need advising from Wikimedia Foundation staff?
Would need a team of Art directors and visual thinkers. Also would need UI and UX designers. Any sort of funding for the same would be appreciated.

Get Involved

About the idea creator

I am a copywriter in an ad agency in Bangalore, Karnataka. Apart from the love for words, poetry and weird stories, I also love to study people and influence behaviour.

Expand your idea

Would a grant from the Wikimedia Foundation help make your idea happen? You can expand this idea into a grant proposal.

Expand into a Rapid Grant

No funding needed?

Does your idea not require funding, but you're not sure about what to do next? Not sure how to start a proposal on your local project that needs consensus? Contact Chris Schilling on-wiki at I JethroBT (WMF) (talk · contribs) or via e-mail at cschillingwikimedia.org for help!