Grants:APG/Proposals/2014-2015 round1/Wikimedia Nederland/Proposal form

Wikimedia Nederland received a funds allocation in the amount of €304,000 in 2014-2015 Round 1. This funds allocation was recommended by the Funds Dissemination Committee on 21 November 2014 and approved by the WMF Board of Trustees on 30 December 2014.

Community review has ended. You are still welcome to comment on these proposals, but the FDC and the applicants may not be able to respond to your feedback or consider it during the deliberations.

Please do not edit this proposal form directly. If changes are needed, applicants can request them on the proposal form's discussion page. Thank you!

Proposal by Wikimedia Nederland to support its annual plan with ~US$446,000.

Program focus: Community and participation, Content

In 2015, WMNL continue to support the online community and work to improve the content of the Wikimedia projects.

We will provide concrete, practical support to editors, reaching out in particular to the communities working on the smaller sister projects (i.e.not Wikipedia or Wikimedia Commons). And we are going to support community efforts to improve the working atmosphere on the Wikimedia projects, by providing training and coaching.

The topics 'Nature' and the 'Second World War' are the focus for online and offline activities for a second year. We have found that this focus creates synergy in our work aimed at improving content and bringing in new editors. We will also support community initiatives aiming to remedy the fact that Wikipedia is particularly strong in providing information on topics that are traditionally considered important by men. A highlight in our 2015 calendar will undoubtedly be the international GLAM Wiki conference that we will organize in April 2015.

In 2014 we did a feasibility study into developing an education programme. In 2015 we will do a number of pilot projects to determine whether cooperation with higher education can become a permanent element in our workplan for the future.

To provide the best service to the movement, we will survey members, editors and the general public to get insight into understanding, attitudes, and expectations. The results will provide a framework for communication activities and strategy development for the coming years.

If you need to review the edit instructions you will find them in the editintro.

Eligible organizations may complete this form to request an Annual Plan Grant from the Funds Dissemination Committee (FDC) in the current round. This complete proposal form must be published in English on Meta by the proposal submission date for each round for your organization's application to be considered. No changes should be made to this proposal form and supplementary documents after these proposal submission date without written approval from FDC staff, and any proposal forms created will be considered 'submitted' after the proposal submission deadline unless the applying organization withdraws the application in writing.

The purpose of this document is to provide the FDC with an overview of your organization's annual plan, the alignment of the plan with the Wikimedia movement’s strategic priorities, and the potential impact of the plan. This proposal should complement any annual planning documents your organization may have such as your organization's annual plan and strategic plan: please complete all fields and add links to supporting documents where relevant. If any documents are submitted in draft form (e.g. an annual plan that has not yet been approved by the organization's General Assembly), please link to the final version of the document once it has been approved, even if it is approved after the deadline. If you are a representative of the applicant organization, you may request permission to add information to this proposal form on the proposal form discussion page. All requested changes will be reviewed by FDC staff.

Please review the documents describing the Annual Plan Grants process, including the FDC Framework, Guidancefor the FDC from the Board, and the FDC's past funding recommendations: FDC recommendations. These documents include critical information for applicants.

If you have any questions about the form, please contact FDCSupport@Wikimedia.org. If you have general suggestions or comments about the form itself, please leave them on the discussion page for this form.

A few terms used in the form:

FDC proposal form terms	Wikimedia terms	Learning & Evaluation terms
Revenue Spending Costs Currency requested Staff Long-term contractors Growth rate Annual plan	Wikimedia strategic priorities Wikimedia project	Global metrics Program Objective Goal Target Needs assessment Logic model Impact

Basic information

1. In order to support community review, please provide a brief description of your organization's work in the upcoming year that can be used as a summary of your proposal. (This should be about 200 words, and should be easy for anyone to understand.)

In 2015, WMNL continue to support the online community and work to improve the content of the Wikimedia projects.

We will provide concrete, practical support to editors, reaching out in particular to the communities working on the smaller sister projects (i.e.not Wikipedia or Wikimedia Commons). And we are going to support community efforts to improve the working atmosphere on the Wikimedia projects, by providing training and coaching.

The topics 'Nature' and the 'Second World War' are the focus for online and offline activities for a second year. We have found that this focus creates synergy in our work aimed at improving content and bringing in new editors. We will also support community initiatives aiming to remedy the fact that Wikipedia is particularly strong in providing information on topics that are traditionally considered important by men. A highlight in our 2015 calendar will undoubtedly be the international GLAM Wiki conference that we will organize in April 2015.

In 2014 we did a feasibility study into developing an education programme. In 2015 we will do a number of pilot projects to determine whether cooperation with higher education can become a permanent element in our workplan for the future.

To provide the best service to the movement, we will survey members, editors and the general public to get insight into understanding, attitudes, and expectations. The results will provide a framework for communication activities and strategy development for the coming years.

2. Contact information.

• Legal name of organization: Vereniging Wikimedia Nederland
• Organization's fiscal year (mm/dd–mm/dd): 01/01-12/31
• 12-month funding period requested (mm/dd/yy–mm/dd/yy): 01/01/15-12/31/15
• Primary contact name and position in organization: Sandra Rientjes, Executive Director
• Primary contact username or Email: rientjes@wikimedia.nl
• Secondary contact name and position in organization: Jan Anton Brouwer, Treasurer
• Secondary contact username or Email: jananton@wikimedia.nl

3. Amount requested.

Table 1

	Currency requested ()	US$ ()
Total annual expenses of organization	€ 449,994	$ 590,842
Amount requested from the FDC for the upcoming year's annual plan	€380,000 €340,000	$ 498,940 $ 446,420
Amount to be raised from non-FDC sources (total from Table 5)	€ 70,000 € 110,000	$ 91,910 $ 144,430
Amount to be drawn from reserves for the upcoming year's annual plan	0	0
Amount of FDC funds allocated for the current year's annual plan	€ 304,000	$ 399,152

4. What is your organization's proposed rate of growth in total budget since last year? Please explain your organization's rationale if your proposed budget will increase this year.

• In total, we propose a growth in total budget of 20%, a considerable growth which requires some explanation.

Our expected expenditure over 2014 is €373,344. For 2015 we have budgetted € 449,994. This large growth is a result of the fact that WMNL has offered to organise the international GLAM-Wiki 2015 event in April 2015. We budgeted this event at €40,000. (details are explained under Programme 2, item 3.2) This is a one-off event and will not affect our proposed long-term growth rate. If GLAM-Wiki 2015 is not taken into account, our growth rate is 9.6%.

Community engagement

This section provides the FDC an overview of your organization's work with volunteers and online contributors.

1. Which Wikimedia community or communities does your organization work with most closely, and which online Wikimedia project or projects does your organization's work support?

• WMNL works with the communities working on Dutch language versions of the Wikimedia projects, as well as with editors based in the Netherlands who edit other language versions. Over the past years, we have mainly supported Wikipedia and Wikimedia Commons, and to a much lesser extent WikiWoordenboek (Wiktionary) and WikiSource.

2. How does your organization know what community members / contributors to online projects need or want? Does your organization conduct needs assessments? How else does your organization consult the contributors and volunteers most involved with its work?

• WMNL carries out two-yearly surveys among the community to assess expectations and needs. The most recent survey was carried out in Q1 2013. We plan to repeat it in 2015.

In addition, we consult the community in developing our workplan. This includes brainstorming sessions on the best way WMNL can support the editors (links to various stages of the process are provided in table 2).

Organization planning and reports

Please provide links to your organization’s planning documents and reports. All of these documents are required unless otherwise indicated.

Your organization's strategic planning documents, past reports, and current annual planning documents, are essential to our understanding of your organization's proposal. If you think you will have difficulty submitting any of these documents with your organization's proposal form by the proposal submission deadline, you should contact FDC staff right away. You may also provide notes to this table here, as well as links to any supplementary documents to this proposal form.

Table 2

	Completed fiscal year	Current year	Upcoming year
Annual plan (including budget)	Summary annual plan 2013 (in Dutch) Full text annual plan 2013 (in Dutch)	Annual plan 2014 (in Dutch)	Annual plan 2015, In Dutch. Annual plan 2015 English translation
Community discussion around annual plan	On wiki discussions annual plan 2013 Minutes AGM September 23 2012	On wiki discussions annual plan 2014 Minutes AGM September 21 2013	On wiki discussions annual plan 2015 Archived discussions Discussion in De Kroeg (village pump) Discussion Wiki page AGM 20092015 (Draft) minutes AGM September 20, 2014
Annual report (including financial report)	Annual report 2013 English version.	Not required.	Not required.
Strategic plan	Strategy 2013-2015 in English	see previous	see previous

Table 2 notes:

Financials: year-to-date progress

The purpose of this section is to give the FDC an idea of how your organization is spending on your current grant, or during your current annual plan. The period defined as year-to-date should be the start date of your fiscal year you defined in Contact information, until 1 September 2014. Your projected amount should be the amount your organization expects to spend by the end of the current fiscal year you defined in Contact information.

Table 3

	Current funding period planned / budgeted		Year-to-date funding period actuals		Projected end of current funding period
	In currency requested	In $US	In currency requested	In $US	In currency requested	In $US
Revenues (from all sources)	€ 356,068	$ 467,517	€ 375,621	$ 493,190	€ 376,000	$ 493,688
Expenses	€ 356,068	$ 467,517	€ 220,934	$ 290,086	€ 373,344	$ 490,201

Table 3 notes:

Programs: upcoming year's annual plan

This section is about your organization's programs. A program is a group of activities that share the same objectives. Please do not include information about your organization's operating activities in this section. You are welcome to provide information about activities like administration, staff and board training, fundraising, governance, and internal IT in another section of this proposal form or in a supplementary document. Please answer all four questions for each program.

Community and participation

Introduction

The aim of the programme Community and Participation is to create the best possible conditions for maintaining and improving the quality of the Wikimedia projects by the editor-communities.

Wikimedia Nederland does this by

• giving support to editors through mini-grants, scholarships, covering the costs of subscriptions and literature
• organising activities that contribute to a constructive working atmosphere: organising real life events, providing training in communication and conflict resolution, and helping new editors find their way into the community

This programme will contribute to the WMF strategic objective ‘increase quality’ by providing editors with access to resources that allow them to improve the quality of content. It contributes to strategic objective ‘increase participation’ by contributing to a welcoming and productive working environment.

SUPPORTING EDITORS

1 Increase support that meets the needs of community members on all Wikimedia-projects

1.1 In the first quarter of 2015, WMNL will complete a survey and interviews to get insight into the types of support needed by the Wikimedia-community, especially by community members active beyond Wikipedia and Wikimedia Commons

• At least 200 community members will complete the needs assessment survey; 20% of respondents will be active on other projects than Wikipedia and WIkimedia Commons.
• At least 10 active online community members will be interviewed.

1.2 Increase level of support provided to the community, specifically also for Wikimedia-projects other than Wikipedia or Wikimedia Commons

• WMNL will redesign the programme of support it offers by April 2015
• WMNL community support programme will be promoted to editing communities of all Wikimedia-projects, through at least three outreach efforts to each project
• The number of accepted requests for support will increase by 20% compared to 2014 (=appro. 20 request in total)
• At least four accepted requests for support will be related to projects other than Wikipedia or Wikimedia Commons.

Over the past two years, there has been an increase in the number of requests for support from community-members but we still find the numbers too low, especially when we look at the levels and different types of support provided by other chapters to their communities. We don't understand the reasons: perhaps the Dutch community members are exceptionally self-supporting, or they are not really aware of the fact that they can turn to Wikimedia Nederland. The requests of support we do receive are mainly for activities related to Wikipedia or Wikimedia Commons.

We want to get insight in what kind of support our community would appreciate. We will carry out a survey, and interview active community members who so far have not reached out to us. Based on the outcomes, we will redesign our support-programme.

We will make an extra effort to ‘advertise’ our services, proactively contacting editors when we feel we could be of help and repeatedly drawing attention to our programme on mailing-lists, irc-channels and village pumps. Especially we will focus efforts on the sister-projects, i.e. other projects that Wikipedia and Wikimedia Commons.

SOCIAL CLIMATE

2. Offer training, as well as on- and offline outreach, to improve the ‘social climate’ on the NL Wikimedia projects. (An improved social climate meaning fewer conflicts, increased editor satisfaction & increased editor retention).

2.1 Increase the number of opportunities for editors to meet in real life

• Host 20 Wiki-Saturday meet ups that will draw 20% more attendees than in 2014 (bringing the total to appro. 150), of whom at least 15 are first time visitors
• Convene annual Wikimedia Nederland Conference in November 2015 that will draw at least 150 visitors, of whom 40 are first time attendees
• We will facilitate at least two community discussions, providing expertise and moderators when needed.
• At least 125 editors will register via the ‘met in real life page’ on NL Wikipedia in 2015.

The social climate on the Dutch language Wikipedia is a point of concern to many members of the community. Communication can be harsh and discouraging to both new and established editors. Real life meetings are experienced by editors as beneficial in reducing tension and preventing conflict. We will continue our programme of two-weekly Wiki-Saturdays, when the WMNL-office is open for community members. We will also take this on tour: organising events in different parts of the country.

2.2 Increase the skills of editors, moderators and admins to deal with conflicts and establish a pleasant and safe environment.

• At least 15 editors, moderators or admins will take part in a seminar or training course on mediation, conflict resolution, and online communication, organised by WMNL [timing to be decided in consultation with the community]
• At least 75% of participants express increased level of skills and confidence.

In Q4 2014 we will have a first experimental seminar on online coaching and communication, at the request of a number of editors. We will continue to offer this programme to moderators, administrators and interested community members in order to increase their skills and self-confidence in preventing and resolving conflict.

2.3 Increase retention of new editors

• By July 2015, the Tea House will be operational on NL-Wikipedia and staffed with 10 volunteers
• At least 20% of newly registered editors will visit the Tea House at least once
• The retention of new editors on NL Wikipedia will increase by 5 %

We will continue our support for the further development of a Tea House on the Dutch language Wikipedia in order to provide a welcoming environment for new editors.

Content

This programme adds and improves content to the Wikimedia projects. Wikimedia Nederland works towards these objectives via:

• Increasing active involvement in Wikimedia projects
• Cooperating with partners from the GLAM and education sectors
• International cooperation

Although Wikimedia Nederland has been active in most of these areas for many years, the context we work in is dynamic and changing. This means that we have to adapt our working practices. Our GLAM-work is changing in character: several leading GLAMS have (or had) Wikipedians in Residence and are becoming more self-supporting. The GLAM-Wiki toolset makes it easier for them to upload content to Wikimedia Commons. In working with GLAMS, WMNL is often no longer the one who initiates activities, but more an advisor and liaison to the community.

Wikimedia Nederland has a tradition of contributing to Wikimedia Commons. In 2015; we want to widen our range: ensuring that images on Commons are used on Wikipedia, creating and improving articles and contributing content to Wiki Source.

This programme contributes to the WMF strategic objective ‘increase participation’ by introducing new editors. It will contribute to strategic objective ‘increase quality’ by adding and improving content to several Wikimedia projects.

CONTENT AND CONTRIBUTORS

1. Improve content and editor involvement in Wikimedia projects

1.1 Improve content concerning Nature&Wildlife and World War II

For each theme throughout the year:

• at least four (online and offline) activities will take place, such as online writing competitions, editathons of photo-hunts
• at least 1 Wikipedia-editing group will be set up within volunteer organisations and remain operational for at least 6 months
• 100 individuals will take part in activities
• 150 Wikipedia articles will be improved or created
• Content will be added to WikiSource and Wikimedia Commons (type and quantity to be specified in consultation with partners as cooperation develops)
• 5 new editors will still be active after six months
  

In 2014, we introduced two thematic areas as a focus for our activities: nature & wildlife and World War II. We expect that focussing activities on two topics for a longer period of time will provide better results in terms of content improvement, volunteer involvement and editor recruitment than a series of one-off, thematically unconnected events. The results are positive: over the year we have seen new volunteers become involved, new partnerships with expert institutes and volunteer organisations, and content added by existing partners.

In 2015, we will continue this focus. We are going to experiment with setting up Wikipedia-editing groups within volunteer organisations (e.g. natural history society KNNV and local history groups). We hope that editor retention will grow if new editors are part of a group of 'newbies' with similar interest, supported by experienced editors. This year we will develop more online writing activities than before, as evaluation by WMF has shown these to provide good value for money.

1.2 Increase content and editor involvement related to monuments on Wikimedia Commons, and on Wikipedia (WikiLovesMonuments)

• At least 4 online or offline activities will take place in Q3-4, of which 2 will focus specifically on improving/adding articles about monuments on Wikipedia
• 700 people will be involved in these activities
• 150 new articles concerning monuments on Wikipedia will be created
• at least 3000 images of monuments will be added to Wikimedia Commons
• 5 new editors/contributors will be active after 6 months
  

We did not organise a Wiki Loves Monuments campaign last year because we wanted to focus on WikiLovesEarth; two WikiLoves campaigns place too big a burden on the volunteeer community. We will organise WikiLovesMonuments in 2015 (and therefore not WikiLovesEarth), but slightly differently. Unlike previous years we will focus on adding Wikipedia-content as well as images of monuments on Commons (Only 3800 of the 63000 Dutch monuments have an article on Wikipedia).

1.3 Improve Wikipedia content and editor involvement concerning topics of particular relevance to women

• At least six online or offline activities aiming to improve content concerning topics related or of relevance to women will take place
• At least 100 people take part
• We will cooperate with at least two new partner organisations with relevant expertise
• When surveyed, the group of editors working on gender gap issues indicates they feel adequately supported by WMNL

In 2013, we already included gender gap as a priority in our work plan but were not able to achieve substantial results: there was no group of active editors/volunteers willing to take this on. Such a group now exists and organised a number of events in 2014 which were supported through the WMNL small grants programme. We will work with them in organising events that primarily address the gender gap in content such as biographies of women, hoping in that way to attract women-editors and also address the gender gap in the community.

GLAM AND EDUCATION

2. Increase the number of organisations in the GLAM and education field that contribute to the Wikimedia projects in a structured and sustainable way

2.1 Continue the Wikipedian in Residence programme

• all institutions involved in the WiR programme in 2014 will continue to contribute to the Wikimedia projects after the residency has ended
• WMNL will set up and support a network of (contactpersons working at) institutions where residencies have ended
• WMNL will organise at least four meetings of Wikipedians in Residence and representatives of institutions where residencies have ended
• two new Wikipedians in Residence will be appointed in 2015
  

The challenge for 2015 will be to ensure that institutions where Wikipedians in Residence have finished their residency remain active contributors to the Wikimedia-projects, and that new residencies are started. WMNL will provide support, setting up a network of contacts at these institutions and acting as a liaison to the WIkimedia community and Wikipedians in Residence. We will encourage institutions in our network of partners to initiate a Wikipedian in Residence programme.

2.2 Increase content donations by GLAM-partners to WikiSource

• At least 25 documents of major historical and cultural importance will be uploaded to WikiSource in Q3-4 2015 by WMNL's GLAM partners (exact number and type of documents to be determined in consultation with partners and community)
• at least one cooperation activity between WMNL and a volunteer-project digitizing historic documents will add new content to WikiSource by Q4 2015

At the request of the community, WMNL will encourage and support content donations to WikiSource, as many of our partners have collections of historically interesting documents. In particular, we will work with the National Library and National Archives.

We are going to cooperate with at least one of the volunteer groups working on digitizing historic documents. This will add content to WikiSource, but will also bring us into contact with volunteers who might be interested in becoming more closely involved in Wikimedia projects.

2.3 Involve students in adding and improving content of Wikipedia

• two pilot projects on editing Wikipedia in cooperation with institutes for higher education will be completed before September 2015
• 40 students will take part, each making at least 5 edits.
• 35 articles added or substantially improved by students will be accepted by the community (i.e. not nominated for deletion)

A feasibility study carried out by WMNL in 2014 identified three types of cooperation with higher education: translation of existing articles, improving language and style of existing articles, and adding/improving content. We will develop pilot projects in all three areas. The translation pilot will place in Q4 2014, the other two pilots are planned for 2015. (Contacts with colleges/universities are already in place)

INTERNATIONAL COOPERATION

3 Increase international cooperation and exchange

3.1 Facilitate involvement of members of Dutch Wikimedia community in international events

• WMNL will facilitate the participation of at least 7 people representative of the Dutch Wikimedia community in Wikimania 2015
• A WMNL delegation will attend the Wikimedia Conference 2015
• WMNL will participate in and support the work of the EU Advocacy Group
• WMNL will develop at least two activities in partnership with WMBE
• WMNL will contribute to at least two international activities concerning key thematic areas nature, monuments, World War II and gender gap

Board and staff will participate in international dialogue where relevant and we will facilitate active international involvement of community members. The recognition of WM-Belgium as a chapter means that there now is another affiliate within the movement with a clear interest in the Dutch-language Wikimedia-projects. WMNL will seek cooperation with the new neighbour (and other affilliates), proactively looking for partnerships in the activities we are developing, and will provide support when appreciated.

3.2 Organise and host the GLAM Wiki 2015 conference in April 2015

• GLAM Wiki 2015 will be successfully organised in April 2015 (specific objectives to be determined by organising team)
  

WMNL has a proven track record in organising major international events (e,g, Amsterdam Hackathon 2013). We will use our experience (and templates) to organise GLAM Wiki. As with the Hackathon, an international group of volunteers will take the lead in programme development. WMNL will provide support and take responsibility for logistics and finances.

At the request of WMF, we have included this one-off event in our APG application. We are, however, in the very first stages of planning and budgeting. Goals and objectives will be determined in dialogue with the organising committee (and the wider GLAM-community). Also there still is a large amount of uncertainty concerning both the costs and the possibility of sponsorship. Based on the experiences of WMUK in organising GLAM Wiki 2013, we have budgeted €40.000. WMUK's expenditure was £13.653 (€ 17.482) This excludes the cost of the venue (£26,550 = €33.970), which was an in-kind contribution.

NB: at the request of WMF the costs of GLAM Wiki 2015 are no longer part of the APG request. It will become a separate PEG-application.Sandra Rientjes - Wikimedia Nederland (talk) 11:54, 6 November 2014 (UTC)

3.3 Explore the role of WMNL in software development

• at least one community event concerning software development will be organised or supported by WMNL (timing to be decided in consultation with the community)
• decision reached about the feasibility of WMNL involvement in software development before development of 2016 workplan (September 2015)
  

WMF has asked chapters to consider whether they can play a role in software development. We are going to explore this with our community and also want to facilitate community discussion around software issues.

Communication and publicity

Programme 3 aims to increase understanding of - and appreciation for - the mission and activities of the Wikimedia movement and Wikimedia Nederland with important stakeholders. These include the editing community (although these are obviously also targeted in programme 1), the WMNL membership, (potential) cooperation partners, donors and the general public.

Understanding of and support for the goals of the Wikimedia movement is essential for achieving strategic objectives such as increasing participation and stabilising infrastructure (via stabilising the funding base)

1. Increase understanding of, and appreciation for, the mission, goals and activities of the Wikimedia movement, the WM projects and WMNL with important stakeholders

1.1 In February 2015, repeat the 2013 survey among members, editing community and general public to assess their knowledge, opinions and expectations of the WM projects and WMNL

• At least 100 WMNL members, 400 members of the editing community and a representative sample of the general public will have taken part in the survey
  

1.2 By April 2015, develop a communication strategy prioritising communication goals and target groups

• A working group of staff, board members and community members will draft a communication strategy (incorparating the outcome of the survey) which will act as a framework for all WMNL communication
• When the survey is repeated in 2017, clear progress will be seen in understanding of, and appreciation for, the mission, goals and activities of the Wikimedia movement, the WM projects and WMNL with important stakeholders
  

1.3 Communicate pro-actively about activities and developments within the Wikimedia movement, the WM projects and WMNL

• The number of our followers on Facebook and Twitter, visitors to the website, and people subscribing to our newsletter will increase by 25%
• In November 2015, we will organise an event to present the 2016 annual plan and the 2016-2018 strategy to WMNL’s external partners, which will be attended by 75% of all invitees.
  

1.4 Increase positive media coverage concerning the Wikimedia projects, Wikimedia movement and WMNL

• At least five members of the Dutch Wikimedia community will complete a media-training by October 2015
• On at least five occasions throughout the year, proactive contact from WMNL to the media will result in positive media coverage
• The number of individual donors from the Netherlands responding to the banner-fundraising campaign, and the total amount raised, will increase by 10%
  

We know from the survey we carried out in 2013, that Wikipedia is well known and appreciated in the Netherlands. However, the wider mission behind Wikipedia -free access to all knowledge- is not that well known, nor is the existence and role of the Wikimedia movement (and Wikimedia Nederland). We believe that understanding of and support for the goals of the Wikimedia movement is essential for achieving our objectives: developing new partnerships, recruiting new editors, freeing content, raising funds.

We will repeat the survey to assess whether there has been any change, and use the outcomes to develop a targeted programme of communication activities focusing on specific stakeholders. This communication programme will be further elaborated and made SMART in April 2015.

In addition, we will maintain and strengthen the backbone of our communication activities: social media, website and newsletter. We are also going to increase active outreach to the media.

Staff and contractors: upcoming year's annual plan

1. Please describe your organization's staffing plan or strategy here, or provide a link to your organization's staffing plan or organogram.

2. List of staff by department or function.

Numbers for current staff should include staff your organization has hired or plans to hire in this current funding period, and proposed staff should include staff your organization will hire in the upcoming funding period. You should include both permanent staff and longterm contractors in this table and list the number of fulltime equivalents, where one fulltime staff person would be 1.0 (for example, if your organization has 2 part-time staff working at 50% each in a department then you would list the number of fulltime equivalents (FTEs) as 1.0, while if your organization has 1 full-time staff person working at 100% then you would also list the number of fulltime equivalents as 1.0).

Table 4

Department or function	FTEs by end of current year	FTEs by end of upcoming year	Explanation of changes
Executive Director	0.9	0.9
project coordinator	0.5	1	increase of activities with external partners and higher demands concerning project monitoring and evaluation
communication and community support	1.4	1.4
Finance and office management	0.6	0.6
Total (should equal the sum of the rows):	3.4	3.9
Total staff expenses (currency requested)	€ 159,628	€ 201,094	introduction of pensionscheme and 0.5 fte growth
Total staff expenses ($US)	$ 209,591	$ 264,036

Table 4 notes:

3. Did your organization made any significant changes to your staffing plan since publishing your organization's most current annual plan at the beginning of the funding period, such as hiring more or fewer staff than planned or hiring staff on a different schedule than planned? Please describe any significant changes here.

4. What overall percentage of staff time is spent directly on programs?

• 70%. In this calculation all work related to the APG-process is seen as 'overhead' and included in the category Governance and Organisation. (The distribution of staff time over programmes is given in the table below)

Programme	Staff hours allocated
Community and Participation	1402
Content	2240
Communication	820
Governance and organisation	2091
Total	6553

Financials: upcoming year's annual plan

Detailed budget: upcoming year's annual plan

Please link to your organization's detailed budget. This may be a document included on this Wiki (Meta) or as a publicly available spreadsheet.

• Wikimedia Nederland detailed budget

Revenues: upcoming year's annual plan

Please use this table to list your organization's anticipated revenues by revenue source in the upcoming year. Use the status column to indicate if this funding is guaranteed, whether you are in the process of requesting funding, or whether you are planning to request funding later. Please feel free to include in-kind donations and resources, as applicable.

Table 5

Anticipated revenues for the upcoming funding period
Revenue source	Currency requested	US dollars	Status (e.g. guaranteed, application)
APG	€ 380,000	$ 498,940
Local Project funding/subsidies	€ 50,000	$ 65,650	to be requested
Membership fees and Donations	€ 20.00020,000	$ 26,260
Total revenues (should equal the sum of the rows):	€ 450,000	$ 590,850	-

Table 5 notes: If your organization has significant funding other than FDC funds, please note how those funds will be used.

WMNL will apply for project grants for activities concerning content generation (World War II and Nature), the education programme and GLAM Wiki 2015. We have identified funding sources: V-fonds for World War II, Prins Bernhard Cultuurfonds for Nature and education. The application has not yet started; as these are relatively small grant the process will not be very time-consuming. For GLAM Wiki 2015 we have been approached by a potential donor.

Operating reserves: upcoming year's annual plan

Please use this table to report information about your organization's planned operating reserves. Since this information is included here, you should not include it as part of your planned program or operational expenses. There are some restrictions about how much FDC funding your organization can use to build up your reserves.

Table 6

	Local currency	$US
Total anticipated amount in operating reserves (by the end of the current fiscal year)	€ 186,000	$ 244,218
Total existing reserves from the current year to be carried over as reserves in the upcoming year	€ 186,000	$ 244,218
Total to be added to reserves in the upcoming year (excluding FDC funding)	0	0
Total to be added to reserves in the upcoming year from FDC funding only	0	0
Total planned reserves in the upcoming year (should equal the sum of the rows except the first):	€ 186,000	$ 244,218

Table 6 notes:

Expenses: upcoming year's annual plan

1. Expenses by program (excludes staff and operations).

Program expenses are the costs associated specifically with your organization's programs. These costs do not include operating expenses or staff salaries, which will be described in separate tables. For example, program expenses may be the costs of an event, the costs of outreach materials specific to a program, budgets for microgrants and reimbursements, or technical costs associated with specific programs. The programs listed in this table should correspond to the programs you have listed in the programs section of this proposal form.

Table 7

Program / initiative	In currency requested	In $US
Community and Participation	€ 61,000	$ 80,093
Content	€ 82,500	$ 108,323
Communication	€ 23,500	$ 30,856
Total program expenses (should equal the sum of the rows)	€ 167,000	$ 219,271

Table 7 notes: If your organization has significant funding other than FDC funds, please note how those funds will be used.

• We will note the funds obtained through contributions and donations to fund activities related to our 'association-related' events such as the AGM. We will also use these to fund our involvement in the Brussels advocacy group.

Local projectfunding is related to speficic activities from programme 1 and 2.

2. Total expenses. Please use this table to summarize your organization's total expenses overall.

These are divided into three expenses categories: (1) staff expenses from Table 4 (including staff expenses for both staff working on programs and operations), (2) expenses for programs from Table 7 (does not include staff expenses or operations expenses), and (3) expenses for operations (does not include staff expenses or program expenses). Be sure to check the totals in this table to make sure they are consistent with the totals in the other tables you have submitted with this form. For example, your total program expenses excluding staff will be equal to the total in Table 7, while your total staff expenses will be equal to the total in Table 4 and your total expenses will be equal to the total in Table 1.

Table 8

Expense type	In currency requested	In $US
Program expenses (total from Table 7, excludes staff)	€ 167,000	$ 219,271
Operations (excludes staff and programs)	€ 81,900	$ 107,535
Upcoming staff total expenses (from Table 4)	€ 201,094	$ 264,036
Amount to be added to reserves in the upcoming year (from Table 6)	0	0
Total expenses (should equal the sum of the rows)	€ 449,994	$ 590,842

Table 8 notes:

• As mentioned earlier: the growth in expenditure compared to 2014 is a result of the fact that WMNL has offered to organise the international GLAM-Wiki 2015 event in April 2015, budgeted at €40,000. This is a one-off event and will not affect our proposed long-term growth rate.

OPTIONAL: Multi-year funding pilot program

DESCRIPTION SUBJECT TO CHANGE: During 2014-2015 Round 1 we will be launching a multi-year funding pilot program where APG applicants can request a two-year funding commitment from the FDC. Participating organizations will provide the FDC with information about milestones for two-year programs during the next year's proposal cycle (2015-2016 Round 1), as well as with their annual plans and budgets for the second year.

Not all organizations will be participating in this program since it is a pilot, and a list of organizations eligible to apply for multi-year funding will be announced soon. This section is included in the current version of the proposal form, to ensure that it is available to any organizations that might need it if they are participating in the pilot. Please do not complete this section unless you know your organization is eligible to participate in this pilot program.

1. Will your organization be seeking a two-year funding commitment from the FDC during this proposal cycle?

• Not now. The current WMNL multi-year strategy ends 2015. In 2015, we wil develop a strategy for 2016-2019. WMNL could consider applying for two-year funding next year, when the new strategy is in place.
  

2. Please use this table to show which programs you will continue over a two-year period and list some milestones that you would like to report on after the first 8 months of your programs (to be achieved by 1 September 2015)

DESCRIPTION SUBJECT TO CHANGE: As part of this pilot program, your organization will be asked to report on milestones reached by 1 September 2015 for your two-year programs by 1 October 2015. This information will be reviewed by the FDC during the 2015-2016 Round 1 proposal cycle, along with your annual plan and budget for the second year of funding, after which the second year of funding will be released by the FDC.

Table 9

Program name	Start date	Completion date	Milestones (by 1 September 2015)	Notes
1	2	3	4	5

Table 9 notes:

The FDC or FDC staff may reach out to you for more information about your two-year plans as part of this pilot program, or may need to make changes to this section of the proposal form based on early learnings from this pilot. Participating organizations, please bear with us.

Verification that this proposal requests no funds from the Wikimedia Foundation for political or legislative activities

Please enter "yes" or "no" for the verification below.

The term “political or legislative activities” includes any activities relating to political campaigns or candidates (including the contribution of funds and the publication of position statements relating to political campaigns or candidates); voter registration activities; meetings with or submissions and petitions to government executives, ministers, officers or agencies on political or policy issues; and any other activities seeking government intervention or policy implementation (like “lobbying”), whether directed toward the government or the community or public at large. Grants for such activities (when permitted under U.S. law and IRS regulations) should be sought from the Wikimedia Foundation Project and Event Grants Program .

I verify that this proposal requests no funds from the Wikimedia Foundation for political or legislative activities

Yes

Once this proposal is complete, please sign below with the usual four tildes.

Sandra Rientjes - Wikimedia Nederland (talk) 18:37, 30 September 2014 (UTC)

Please do not make any changes to this proposal form after the proposal submission deadline for this round. If a change that is essential to an understanding of your organization's proposal is needed, please request the change on the discussion page of this form so it may be reviewed by FDC staff. Once submitted, complete and valid proposal forms submitted on time by eligible organizations will be considered unless an organization withdraws its application in writing.