Grants:APG/Proposals/2014-2015 round1/Wikimedia Eesti/Impact report form

Purpose of the report

This form is for organizations receiving Annual Plan Grants to report on their results to date. For progress reports, the time period for this report will the first 6 months of each grant (e.g. 1 January - 30 June of the current year). For impact reports, the time period for this report will be the full 12 months of this grant, including the period already reported on in the progress report (e.g. 1 January - 31 December of the current year). This form includes four sections, addressing global metrics, program stories, financial information, and compliance. Please contact APG/FDC staff if you have questions about this form, or concerns submitting it by the deadline. After submitting the form, organizations will also meet with APG staff to discuss their progress.

Global metrics overview - all programs

We are trying to understand the overall outcomes of the work being funded across our grantees' programs. Please use the table below to let us know how your programs contributed to the Global Metrics. We understand not all Global Metrics will be relevant for all programs, so feel free to put "0" where necessary. For each program include the following table and

1. Next to each required metric, list the outcome achieved for all of your programs included in your proposal.
2. Where necessary, explain the context behind your outcome.
3. In addition to the Global Metrics as measures of success for your programs, there is another table format in which you may report on any OTHER relevant measures of your programs success

For more information and a sample, see Global Metrics.

Metric	Achieved outcome	Explanation
1. # of active editors involved	26	At least 5 edits in 30 days prior to competition.
2. # of new editors	65	Registered during program activity period.
3. # of individuals involved	183 (160 / 20 / 3)	Total (contest participants / jury members / organizers)
4a. # of new images/media added to Wikimedia articles/pages	518
4b. # of new images/media uploaded to Wikimedia Commons	1969
5. # of articles added or improved on Wikimedia projects	864 (747 / 117)	Total (new / complemented)
6. Absolute value of bytes added to or deleted from Wikimedia projects	5,941,803

Education

Metric	Total	UT Biol.	UT Chem.	UT Comp. Sc.	UT Ecol.	UT Envir. Sc.	UT Gen. Tech.	UT Geog.	UT Geol.	UT Mat. Sc.	UT Phys.	KIK	Comments
1. # of active editors involved	23	0	0	0	0	0	0	0	0	0	0	23	At least 5 edits in 30 days prior to competition
2. # of new editors	173	20	13	9	13	10	33	13	7	8	9	38	Registered during competition period
3. # of individuals involved	245 (63/13/2)	24	14	15	15	12	37	18	7	9	13	81 (79/2)	Total (participants/organizers)
5. # of articles added or improved on Wikimedia projects	292 (234 / 58)	29 (20 / 9)	21 (19 / 2)	18 (14 / 4)	18 (11 / 7)	15 (7 / 8)	40 (31 / 9)	24 (12 / 12)	7 (5 / 2)	8 (7 / 1)	15 (11 / 4)	97	Total (new / complemented)
6. Absolute value of bytes added to or deleted from Wikimedia projects	2,218,507	277,991	201,677	220,229	193,590	153,371	538,669	206,258	84,693	87,282	152,532	102,215

Community

Article competitions

Metric	Total	Lääne-Viru article	Translation bee	CEE Spring	Psychology bee	Latvian competition	Comments
1. # of active editors involved	18	5	12	11	2	5	At least 5 edits in 30 days prior to competition
2. # of new editors	25	5	14	1	5	0	Registered during competition period
3. # of individuals involved	80 (64/13/3)	15 (10 / 3 / 2)	(42 / 6 / 3)	19 (13 / 3 / 3)	13 (11 / 2 / 0)	7 (6 / 0 / 2)	Total (contest participants / jury members / organizers)
5. # of articles added or improved on Wikimedia projects	669 (610 / 59)	41 (30 / 11)	340 (304 / 36)	259 (253 / 6)	24 (17 / 7)	32 (32 / 0)	Total (new / complemented)
6. Absolute value of bytes added to or deleted from Wikimedia projects	3,825,511	99,405	2,850,422	807,016	194,788	53,856

Photo projects

Metric	Total	WLE	WLM	Science Photo	Vana-Vigala exp.ˇ	Põhjarannik exp.	Mudeliklubi	Osmussaare exp.	Setumaa exp.	Comments
1. # of active editors involved	13	3	7	2	2	1	2	8	2	At least 5 uploads in 30 days prior to project
2. # of new editors	46	20	6	12	1	0	0	0	0	Registered during project period
3. # of individuals involved	107 (100 / 7)	50 (47 / 3)	31 (27 / 4)	36 (35 / 1)	3	1	2	9	2	Total (contest participants / organizers)
4a. # of images or media used in Wikimedia projects	518	167	126	73	63	1	22	85	47
4b. # of new images/media uploaded to Wikimedia Commons	1969	600	812	206	100	9	101	243	57

Organizations

Due to failure to achieve common understanding between project partners Estonian Republic 100 project was halted in the beginning of year 2015 and also collaboration with city of Tartu has not progressed. As a result there are no global metrics to be reported in this field of activity.

Telling your program stories - all programs

Please tell the story of each of your programs included in your proposal. This is your chance to tell your story by using any additional metrics (beyond global metrics) that are relevant to your context, beyond the global metrics above. You should be reporting against the targets you set at the beginning of the year throughout the year. We have provided a template here below for you to report against your targets, but you are welcome to include this information in another way. Also, if you decided not to do a program that was included in your proposal or added a program not in the proposal, please explain this change. More resources for storytelling are at the end of this form. Here are some ways to tell your story.

• We encourage you to share your successes and failures and what you are learning. Please also share why are these successes, failures, or learnings are important in your context. Reference learning patterns or other documentation.
• Make clear connections between your offline activities and online results, as applicable. For example, explain how your education program activities is leading to quality content on Wikipedia.
• We encourage you to tell your story in different ways by using videos, sound files, images (photos and infographics, e.g.), compelling quotes, and by linking directly to work you produce. You may highlight outcomes, learning, or metrics this way.
• We encourage you to continue using dashboards, progress bars, and scorecards that you have used to illustrate your progress in the past, and to report consistently over time.
• You are welcome to use the table below to report on any metrics or measures relevant to your program. These may or may not include the global metrics you put in the overview section above. You can also share your progress in another way if you do not find a table like this useful.

Education

The goal of the education program is:

to increase the awareness of the younger generation about free culture and free knowledge and

to provide them with skills for contributing to Wikimedia projects.

Means

In order to achieve the goal Wikimedia Eesti set out to implement following means: 1. Introducing Wikipedia on a wider scale in universities, i.e. introducing Wikimedia related activities to curricula, 2. Organizing training events and workshops as a part of a project on a specific field of study (in year 2015, it is environmental awareness), 3. Creation of a nationwide network of teachers using Wikimedia as a study tool in secondary schools, 4. Increasing the involvement of active Wikipedians in order to ensure the quality and suitability of editing related to the education program.

Objectives

Objectives for the program for the year 2015 were: 1. Having at least 2 courses in different university departments where contribution to Wikimedia projects forms an essential part of the curriculum. 2. Have at least 15 teachers from secondary schools integrated to a nationwide network of teachers using Wikimedia as a study tool. 3. Have at least 35 training events and workshops related to the environmental awareness education project. 4. At least 5 active members of Estonian Wikipedia community are actively involved in the education program.

Progress towards Education Program objectives

Target	Last year (if applicable)	Progress (at end of Q2)	Result (end of year)	Comments
Having at least 2 courses in different university departments where contribution to Wikimedia projects forms an essential part of the curriculum	1	0 /	1 /	A collaboration with [http://www.kultuur.ut.ee/en Viljandi Culture Academy was foreseen, but unfortunately activities of the framing GLAM project Estonian Republic 100 were cancelled and the course did not take place. Traditional course in University of Tartu was, however, carried out.
Have at least 15 teachers from secondary schools integrated to a nationwide network of teachers using Wikimedia as a study tool.	0	1 /	1 /	The strategy of secondary school work was a bit changed after APG proposal of Wikimedia and thus the creation of network was postponed and instead work on e-course started. There was one teacher in the course who piloted new assignments with her students.
Have at least 35 training events and workshops related to the environmental awareness education project	0	2 /	4 /	Activities of environmental awareness project were revised after APG application and the number of trainers was reduced, as well as number of workshops to be held. Unfortunately, the schools were not also too open to have workshops in their schools.
At least 5 active members of Estonian Wikipedia community are actively involved in the education program	2	1 /	2 /	Community involvement with Estonian education program did not increase in year 2015.

Program specific 2015 targets and benchmarks

Higher education program

1. During the 2015 Spring semester, an article writing bee with at least 25 participants from University of Tartu Viljandi Culture Academy Department of Music and Department of Estonian Native Crafts will be organized. Every participant will add at least 8000 characters to at least one article on Estonian Wikipedia (i.e. in total at least 25 articles will be created or significantly improved). 2. During the 2015 Autumn semester, an article writing bee with at least 25 participants from University of Tartu Viljandi Culture Academy Department of Music and Department of Estonian Native Crafts will be organized. Every participant will add at least 8000 characters to at least one article of Estonian Wikipedia (i.e. in total at least 25 articles will be created or significantly improved). 3. During the 2015 Autumn semester, a Wikipedia assignment of adding 8000 characters to at least one article of Estonian Wikipedia will be part of the academic writing course of the University of Tartu Department of Natural Sciences. At least 200 students will participate on the course.

Target	Last year	Progress (at end of Q2)	Result (at end of Q4)	End of the year benchmark	Comments
Spring semester article writing bee with at least 25 participants	25	0 /	0 /	25	Article writing bee was supposed to take place in the framework of collaboration with Viljandi Culture Academy was foreseen, but unfortunately activities of the framing GLAM project Estonian Republic 100 were cancelled and as a result also the bee did not take place.
Spring semester article writing bee results in 200 000 bytes of content	200 000	0 /	0 /	200 000	See above
Spring semester article writing bee results in 25 improved or new articles	0	0 /	0 /	25	See above
Autumn semester article writing bee with at least 25 participants	25	0 /	0 /	25	Article writing bee was supposed to take place in the framework of collaboration with Viljandi Culture Academy was foreseen, but unfortunately activities of the framing GLAM project Estonian Republic 100 were cancelled and as a result also the bee did not take place.
Autumn semester article writing bee results in 200 000 bytes of content	200 000	0 /	0 /	200 000	See above
Autumn semester article writing bee results in 25 improved or new articles	0	0 /	0 /	25	See above
At least 200 students on University of Tartu course	199	0 /	164 /	164	Article writing task took place as planned, but the number of participants on the course was a bit smaller than planned. There is not really anything Wikimedia Eesti could have done to increase the number of participants.
1,600,000 bytes of content created as part of the course in University of Tartu	2,457,597	0 /	2,116,292 /	1,600,000	Although the number of course participants was not as high as expected, the results on the level of content met the set objective.
Course results in 200 improved or new articles	204	0 /	195 /	200	Although the number of course participants was not as high as expected, the results on the level of articles created and/or improved nearly met the set objective.

Secondary school program

1. By the end of the 2014/2015 school year, a network of teachers applying Wikimedia as a study tool in secondary schools will be created. As a result, a total of 45 000 bytes will be added to at least 45 different articles on Estonian Wikipedia. 2. Picture competition in Tartu Art School, which results in 50 drawings added to Wikimedia Commons under a free licence and also incorporated into relevant articles.

Target	Last year	Progress (at end of Q2)	Result (at end of Q4)	End of the year benchmark	Comments
A network of at least 15 teachers who use Wikimedia as a studying tool has been created.	0	1 /	1 /	15	Secondary school program was restructured in the end of year 2014 and so also activity plan was changed, which meant that instead of wider secondary school network creation an e-course preparation team was created. There was one teacher integrated to the preparation group as a specialist.
A total of 45 000 bytes content created in secondary school program	101.341	0 /	0 /	45,000	Secondary school program was restructured in the end of year 2014 and so also activity plan was changed, which meant that instead of wider secondary school network creation an e-course preparation team was created. Also this meant that there was not active continuation of activities directly related to content creation.
A total 45 articles created or improved in secondary school program	30	0 /	0 /	45	See above
Illustration project has produced at least 50 drawings	27	0 /	0 /	50	As there were some problems related to 2014 project and a number of pictures were deleted (see category in Commons), because they were too similar to copyrighted pictures, the collaboration with Tartu Art School was paused until a better and more sustainable way of collaboration will be found.
50 drawings created as part of illustration project integrated to articles	25	0 /	0 /	50	See above

Environmental awareness project

1. During the spring semester of 2015, at least 100 students will be involved with the project, adding at least a total of 200 000 bytes to project related articles on Estonian Wikipedia (a list of 500 articles will be created in autumn 2014). 2. During the autumn semester of 2015, at least 100 students will be involved with the project, adding at least a total of 200 000 bytes to project related articles on Estonian Wikipedia (a list of 500 articles will be created in autumn 2014). 3. All the articles worked on during the environmental awareness education project will receive at least “satisfactory” quality level and 10 articles at least “good” quality level according to the project quality criteria. At least 25 training events and workshops will be organized. 4. At least 10 expedition+workshop events will take place with at least 50 participants, resulting in at least 50 media files added to relevant articles on Estonian Wikipedia. 5. In a feedback survey, at least 60% of responses evaluate the project as interesting and providing new knowledge to them. 6. During the second half of the year, at least 5% of the project participants of the spring semester will make a new edit on Wikipedia or a contribution to Commons.

Target	Last year	Progress (at end of Q2)	Result (at end of Q4)	End of the year benchmark	Comments
At least 200 students involved in Environmental Awareness project	0	N/A	79 /	200	The activities of Environmental Awareness project did not take place as planned and also the number of staff was reduced. As a result the objectives of the project were only partly met.
At least 400 000 bytes of content created as part of Environmental Awareness project	0	N/A	102,215 /	400,000	The activities of Environmental Awareness project did not take place as planned and also the number of staff was reduced. As a result the objectives of the project were only partly met.
At least 25 training events organized as part of Environmental Awareness project	0	N/A	4 /	25	See above.
At least 10 expedition+workshop events will take place as part of Environmental Awareness project	0	N/A	0 /	10	The activities of Environmental Awareness project did not take place as planned and also the number of staff was reduced. As a result some of the activities of project were cancelled, including media related activities.
At least 50 participants in media related activities of Environmental Awareness project	0	N/A	0 /	50	See above
At least 50 media files added as parted media related activities of Environmental Awareness project	0	N/A	0 /	50	See above
At least 60% of responses from feedback suurvey evaluate the project as interesting and providing new knowledge to them	0	N/A	N/A	60%	The activities of Environmental Awareness project did not take place as planned and also the number of staff was reduced. As a result some of the activities of project were cancelled, including conducting feedback survey.
At least 5% of the project participants of the spring semester will make a new edit in second half of the year	0	N/A	N/A	5%	The activities of Environmental Awareness project did not take place as planned and also the number of staff was reduced. As a result some of the activities of project were cancelled, including collecting such data.

Involving Wikipedia community

1. During the year 2015, at least 5 active and competent members of the community of Estonian and Võro Wikipedia will participate in quality evaluation and feedback groups of the education program of Wikimedia Eesti.

Target	Last year	Progress (at end of Q2)	Result (at end of Q4)	End of the year benchmark	Comments
At least 5 people from the community have participated in the activities of education program.	2	1 /	2 /	5	The number of active community members involved did not increase in 2015.

What worked well?

Ministry of Education and Research approved application of Wikimedia Eesti to restructure project of wikipedization of research work of secondary school students into an online course about Wikipedia, which seems to be a more effective and sustainable way to approach secondary school students; Environmental Awareness project kicked off with new people engaged in training activities; The most active course in University of Tartu continued in year 2015 having Wikipedia editing task as essential part of its curriculum.

What didn't work?

Although newly created e-course preparation team had a designated coordinator, the formed group of specialists did not find a good working rhytm and thus the course was not finished for the set deadline; As Estonian Republic 100 project did not receive positive decision from GLAM partners, also negotiations with possible partners in education field were discontinued and thus no new courses were introduced in Viljandi Cultre Acdemy; Tartu Art School illustration project received negative feedback on Wikimedia Commons and number of pictures were deleted, which resulted in pause in this collaboration.

What would you do differently if you planned a similar project?

New projects have to have better support from existing Wikimedia Eesti staff and volunteers, so they can be well introduced to the movement and feel well supported in their work. Lack of support was the main reason behind e-course team and environmental awareness teams being rather unsuccessful. Although engaging new partners with an overarching project seems generally a good idea, it does not always work. It is important to continue negotiations and discussions with possible partners even in the case where overarching big project does not take place - it is still possible to work individually on smaller projects. Partnership with Viljandi Culture Academy could have been maintained. It is important to have a competent feedback group in Wikimedia Eesti to evaluate different work done in education projects, which also helps to avoid mistakes and improve quality of created content. Picture deletion related to illustration project could have certainly avoided that way and also creation of education program would be more easily accepted by the existing community.

Featured activities

puzzly logo used in promotion of the e-course

Wikimedia Eesti has taken the education program on as a main focus of activity. To develop such a project in Estonia makes all the sense in the world, because of Estonia’s general predisposition to innovation and all things online. However, and unexpectedly, this environment prone to new e-projects that should be advantageous for Wikipedia has proven instead to be somewhat of an obstacle for the education program.

It has become apparent that if our angle was going to be just any online-based course, the time for introducing it in Estonia’s schools was 10 years ago. Today, there are a plethora of courses more or less online, e-school was introduced years ago (a system used by Estonian schools to give students their assignments and other information, give feedback, grade, and keep the parents informed) and the supply of online tools and courses for schools and universities has by far surpassed the demand. As such, the schools weren’t really responsive to Wikimedia Eesti’s first attempts of approaching them about integrating Wikipedia assignments into classes, since there are many competing similar online programs intended for schools and it would have been just one more thing online for teachers to handle. Due to this, the results of our education program in secondary schools were not as good as we would have hoped, with both the number of participating schools and the activity in schools that did participate being much lower than expected.

We have since revised our strategy to take into account the probable main reason schools didn’t find our package to be very attractive - the added workload for the teachers, who would usually have to oversee many assignments. Therefore, we have decided to develop such an e-course where the administrative side of things would be handled by the school in as small extent as possible (see the [[:et:Vikipeedia:E-kursus/2016-kevad|pilot of the course] on Estonian Wikipedia). We will find people from the outside who would be responsible for the day-to-day running of the online course and include experts, teachers and academics into designing the course to make it as effective as possible. Our goal would be to create a self-managing online course that would develop as many different skillsets as possible - searching for information, source criticism, fact-checking, written academic self-expression - without putting any more strain on the school administration or the teachers, but rather relying on the students’ initiative. Surely such a solution would be an efficient one in a situation where it’s already 10 years too late.

• 
  WikiComment example
• 
  Articles created as part of University of Tartu Faculty of Science language course

Dr. Mart Noorma, Anna Koval, Ivo Kruusamägi at the University of Tartu in Estonia

As part of Wikimedia Eesti microgrant program a tool extremely useful for education program was developed. Namely, WikiComment was created to facilitate the work of educators and feedback teams. This is an environment that pulls Wikipedia article and makes commenting and highlighting activities possible on the article, instead of trying to give full feedback on the discussion or user page on Wikipedia itself. This is an excellent tool that facilitates the work in education program in Estonia, as well as hopefully in other countries and it is also applicable in other fields of Wikimedia (e.g. participatory grantmaking processes etc.).

The most successful educational activity in Estonia continues to be language course in Faculty of Science of University of Tartu. Although there is a certain decline in number of students due to demographic reasons, Wikipedia related assignment continues to be integral part of the course and produces significant amount of content each and every year. There is an extremely high rate of new editors on this course and although editor retention ratio is nearly non-existent it is a good way to introduce the workings of collaborative free encyclopedia to the next generation of information seekers and creators. University of Tartu.

Community

The goal of the community program is:

to support the activity of present community and

to involve and motivate new members of the community.

Means

In order to achieve the goal Wikimedia Eesti will implement following means: 1. Meet-ups for community members are organized, 2. Informational events targeted towards non-members are organized, 3. Competitions, bees, collecting activities and workshops are organized to actually involve people on wiki, 4. Wikimedia Eesti is in a good contact with international movement and communicates international learnings to local community, 5. Organizing remarkable events and projects helps us to reach out to a wider public, 6. A small microgrants system will be implemented to build up off-wiki activity, 7. Support and motivation will be provided also through internet.

Objectives

Objectives for the program for the year 2015 are: 1. Having at least 9 events for community members (Wikipedia Summer Days, General assemblies, motivational events, wikiexpeditions), engaging at least 25 different members of the community, 2. Participation on larger informational events at least 4 times during the year and having weekly open office hours for people interested, as well as organizing at least 1 wikiexpedition for non-community members. We are looking forward to new editor retention having at least 5 people from the meetings doing at least 10 edits after participation on an event and before the end of the year. 3. Organizing at least 4 article competitions and bees and 3 photo competitions and collections, providing significant improvement to at least 400 articles on Estonian Wikipedia and adding 1350 new pictures to Wikimedia Commons. 4. Wikimedia Eesti will be present in at least 2 international Wikimedia Conferences to share our learnings and to communicate learnings from others to local community, 5. Wikimedia Eesti will organize 2 conferences with a theme of cooperation, making local community also involved in and inspired by international community. 25 QR-codes of the Tartupedia project will be installed and by the end of the year at least 1000 QR scans have been tracked. 6. Microgrants will be distributed if at least one third of organization members vote to support the project. 7. Sending out weekly newsletter of the activities of the chapter to its members will be continued, at least once a week there will be new post on the Facebook page and at least once a month a blog post on Wikimedia Eesti blog.

Progress towards Community Program objectives

Target	Last year (if applicable)	Progress (at end of Q2)	Result (at end of Q4)	End of the year benchmark	Comments
Having at least 9 events for community members (Wikipedia Summer Days, General assemblies, motivational events, wikiexpeditions)	10	3 /	8 /	9	There was one general assembly, 5 wikiexpeditions and 2 end of the year meetings organized in year 2015.
Engage at least 25 different members of the community	26	22 /	26 /	25	General assembly of Wikimedia Eesti gathered a number of active Wikimedians and there were successfu wikiexpeditions with a number of active photo community members.
Participation on larger informational events at least 4 times during the year.	0	0 /	0 /	4	The strategy for active public participation was somewhat changed due to lack of human resources and participation on larger informational events was cancelled.
Organizing at least 1 wikiexpedition for non-community members	1	0 /	1 /	1	Wikiexpedition for community members not yet involved in activities of Wikimedia Eesti was organized in Autumn 2015 and had 2 new participants.
Having at least 5 people from the meetings doing at least 10 edits after participation on an event	0	0 /	0 /	5	As the strategy for active public participation was somewhat changed due to lack of human resources and participation on larger informational events was cancelled, this objective is no more valid.
Organizing at least 4 article competitions and bees.	3	4 /	5 /	4	Spring was the time of article competitions on Estonian Wikipedia and so the goal set for the year was completed in the first half. Wikimedia Eesti had also an important role in organizing international competition Wikimedia CEE Spring 2015. In the end of the year a special Latvian article competition was organized as part of CEE collaboration.
Organizing at least 3 photo competitions and collections	2	1 /	3 /	3	Wiki Loves Earth photo competition was organized in Spring 2015 and it was followed by Wiki Loves Monuments competition and international European Science Photo Competition 2015 coordinated by Wikimedia Eesti.
Providing significant improvement to at least 400 articles on Estonian Wikipedia	1277	637 /	669 /	400	Spring is the time of article competitions on Estonian Wikipedia and so the goal set for the year was completed in the first half. There was a small addition through the Latvian competition in the second half of the year.
Adding 1350 new pictures to Wikimedia Commons	2271	600 /	1969 /	1350	3 photo competitions were all successful and the set goal was met and it is also notable that more than 25% of collected photos are in use in Wikimedia projects.
Wikimedia Eesti will be present in at least 2 international Wikimedia Conferences	3	1 /	2 /	2	Wikimedia Eesti was well represented on Wikimedia Conference 2015 and also participated on Wikimania 2015.
Wikimedia Eesti will organize 2 conferences	1	0 /	2 /	2	Wikimedia Eesti organized Finno-Ugric Wikiseminar and Wikimedia CEE Meeting 2015 in the second half of the year.
25 QR-codes of the Tartupedia project will be installed	0	0 /	0 /	25	As it was found out that there is another QR project in Estonia and that is difficult to start Tartupedia one, it was decided that activities will be discontinued.
At least 1000 QR scans have been tracked	0	0 /	0 /	1000	As it was found out that there is another QR project in Estonia and that is difficult to start Tartupedia one, it was decided that activities will be discontinued.

Target	Last year (if applicable)	Progress (at end of Q2)	Result (end of year)	Comments
Having weekly open office hours for people interested	Open office hours were piloted in Autumn 2014.	Open office hours were held in the first half of the year.	Open office hours were cancelled for the second half of the year.	As participation on the open office hours was practically non-existent and there were no clear ideas about promotion for it, the idea was dropped in the second half of the year.
Microgrants will be distributed	There were no microgrants in 2014.	One application was presented in the first half of 2015 and according to the decision of General Assembly this grant will be funded in the second half of the year.	Funding decision was made and Wikicomment was funded as a Wikimedia Eesti microgrant.	As a result of microgrants program WikiComment tool will be developed in the second half of the year.
Sending out weekly newsletter	Weekly newsletter was allready in place in 2014.	Weekly newsletter was sent out regurarly in the first half of the year.	Weekly newsletter continued to be sent out to chapter members.
new post on the Facebook page and at least once a month a blog post on Wikimedia Eesti blog	Some activity on Facebook and blog in 2014.	Although some efforts were made to increase activity on Facebook and Blog, foreseen activity levels were not achieved.	Although some efforts were made to increase activity on Facebook and Blog, foreseen activity levels were not achieved.	Wikimedia Eesti needs a proper media plan to capitalize on social media potential.

Program specific 2015 targets and benchmarks

Community events

1. Wikipedia Summer Days will be organized during the third quarter of the year with a participation of at least 12 community members and a discussion held on the strategy and past and future of the Estonian Wikipedia. 2. General assemblies of Wikimedia Eesti will be organized in the first and third quarter of the year with the participation of at least 20 organization members and with documented discussions on the agenda, budget and strategy of the organization. 3. Organizing at least 1 motivational event in every quarter of the year for community members, with a minimal participation of 10 community members. 4. In 2015, at least 2 wikiexpeditions for community members will be organized and 250 media files will be collected during the expeditions, of which 50% will be integrated in articles on Estonian Wikipedia by the end of the year.

Target	Last year	Progress (at end of Q2)	Result (at end of Q4)	End of the year benchmark	Comments
Wikipedia Summer Days will be organized during the third quarter of the year	1	0 /	0 /	1	There were discussions about organizing 2015 Summer Days, but unfortunately community members were not able to agree on date and time of the event and thus it was cancelled.
At least 12 community members participating on the Summer Days.	9	0 /	0 /	12	See above
2 general assemblies of Wikimedia Eesti will be organized during the year	2	1 /	1 /	2	The first General Assembly was organized as planned and financial statement for 2014 was approved, but as it took place in the end of June there was no actual need for second assembly and it was cancelled.
At least 20 organization members take part on General Assembly	19	16 /	16 /	20	Although less organization members than foreseen were physically present on the assembly, it had some good discussions and was generally successful.
1 motivational event in every quarter of the year for community members organized	2	0 /	2 /	4	During the first half of the year no motivational events took place. In the end of the year traditional meetings were held in Tartu and in Tallinn.
Minimal participation of 10 community members on motivational meetings	0	0 /	14 /	10	End of the year meetings were popular as always and the target set for community member participation was met.
At least 2 wikiexpeditions for community members will be organized	5	2 /	4 /	2	Wikiexpeditions continue to be successful way of targeted collection of quality images and so 4 expeditions for experienced community members were organized.
250 media files will be collected during the expeditions	930	300 /	410 /	250	The average of collected pictures is about 100 per expedition and as a result the target was met with exceeding number of events.
50% of collected pictures integrated in articles on Estonian Wikipedia by the end of the year.	41,29%	44% /	28% /	50%	With the expeditions of the first half of the year the integration ratio of images was high, but it declined with the expeditions in the second half of the year. Probably the target was set too high, not taking into account repetitive images.

External informational events

1. At least 4 times a year, the organization is present at larger informational events, with an aim to introduce Wikimedia activities to at least 5 new active community members who will make at least 10 edits on Wikimedia projects after the event and before the end of the year. 2. During the third quarter of the year, at least 1 wikiexpedition will be organized for non-members and at least 15 media files will be collected and integrated into articles during that expedition-workshop.

Target	Last year	Progress (at end of Q2)	Result (at end of Q4)	End of the year benchmark	Comments
At least 4 times a year the organization is present at larger informational events	0	0 /	0 /	4	The strategy for informational events was changed and they will not be organized during the year 2015.
At least 5 new active community members involved as a result of informational events.	0	0 /	0 /	5	See above
At least 75% of office hour visitors will find the received information relevant and useful.	0	0 /	0 /	75%	Although office hours were organized, they did not prove to be popular among public and so feedback surveys were not made.
At least 1 wikiexpedition organized for people not yet active members of the community	0	0 /	1 /	1	As a wikiexpedition was organized the target was met.
At least 15 media files will be collected as part of wikiexpeditions	0	0 /	100 /	15	Wikiexpedition was succeessful and a number of images were collected.
At least 15 media files integrated to Wikipedia articles as a result of wikiexpeditions	0	0 /	63 /	15	A remarkable number of images was integrated to Wikipedia articles and the set target was met.

Competitions, bees and workshops

1. The tradition of county article competition will be continued in January 2015, with at least 10 participants will improve at least 50 articles. 2. Translation bee will be organized from February to April 2015 with at least 40 translators improving at least 200 articles. 3. In October 2015, a collaboration month with another Wikipedia will be organized with at least 10 participants will improve 50 articles on the subject theme on Estonian Wikipedia. 4. In Summer 2015, an article writing bee and picture collection related to cultural heritage of Estonia will be held. As a result, at least 20 participants will improve 100 articles and at least 50 pictures will be collected and integrated into relevant articles on Estonian Wikipedia. 5. At least 4 workshops will be organized with at least 20 participants working on at least 20 articles. 6. Wiki Loves Earth will take place as a photo collection event and at least 20 participants will provide 500 media files and 50% of them will be added to relevant articles on Estonian Wikipedia by the end of the year. 7. Wiki Loves Monuments will take place as a photo collection event and at least 30 participants will add 600 media files to Wikimedia Commons, 100 of which will be integrated to articles on Estonian Wikipedia by the end of the year. 8. Science Photo of the Year competition will take place once again in the third quarter of the year 2015. 40 participants will contribute at least 200 photos to the competition.

Target	Last year	Progress (at end of Q2)	Result (at end of Q4)	End of the year benchmark	Comments
At least 10 participants participating on county competition	0	10 /	10 /	10	Lääne-Viru County competition was organized and objective set for participation numbers was met.
At least 50 articles will be created or significantly improved during county competition	0	41 /	41 /	50	Although number of participants met the expectations, the number of articles created and short was a bit short of achieving the set objective.
At least 40 translators participating on translation bee.	52	42 /	42 /	40	Although decrease in number of translation bee participants was foreseen, it did not happen to the predicted extent and thus the set goal was met.
At least 200 articles created or improved as part of translation bee.	388	340 /	340 /	200	Although number of participants decreased, it did not happen to predicted extent and also there was not a significant drop in content provided, which means that the set goal was well met.
At least 10 participants in collaboration month in Estonia.	0	13 /	13 /	10	It was decided with people from CEE group that a regional collaboration will take place in the form of CEE Spring and even though it meant overlapping of competitions for Wikimedia Eesti, the results were better than expected and participant expectation was met.
Improvement of 50 articles in collaboration month in Estonia.	0	259 /	259 /	50	It was decided with people from CEE group that a regional collaboration will take place in the form of CEE Spring and even though it meant overlapping of competitions for Wikimedia Eesti, the results were much better than expected, especially in the area of articles created or improved.
At least 20 participants in cultural heritage article writing bee	0	0 /	0 /	20	As the collaboration with memory institutions for Estonian Republic 100 did not go as planned, this event was cancelled.
At least 100 articles improved during cultural heritage article writing bee	0	0 /	0 /	100	As the collaboration with memory institutions for Estonian Republic 100 did not go as planned, this event was cancelled.
At least 50 pictures will be collected and integrated into relevant articles on Estonian Wikipedia during cultural heritage article writing bee	0	0 /	0 /	100	As the collaboration with memory institutions for Estonian Republic 100 did not go as planned, this event was cancelled.
At least 4 workshops organized in relation to community events	1	3 /	4 /	4	As part of translation bee and county article competiton 3 workshops in total were organized, as well as 1 workshop for Wiki Loves Monuments. As a result the set target was met.
At least 20 participants working on at least 20 articles	N/A	N/A /	N/A /	20	As part of translation bee and county article competiton 3 workshops in total were organized in the first half of the year 2015, but the results were not properly tracked.
At least 20 participants on Wiki Loves Earth 2015 Estonian competition	27	47 /	47 /	20	Due to active organizing team of the competition, participation rate was much higher than expected.
At least 500 media files from Wiki Loves Earth 2015 Estonian competition uploaded to Commons	502	600 /	600 /	600	Set goal of maintaining the number of content uploaded during the campaign was met and even exceeded due to active approach of organizing team.
At least 50% of media files from Wiki Loves Earth 2015 Estonian competition integrated to respective articles	18,33&	27,83% /	27,83% /	50%	Probably the goal was set a bit too high and although action was taken to achieve better use of received pictures, the result is well short from expected. Nevertheless there is a significant increase compared to previous year.
At least 30 participants on Wiki Loves Monuments 2015 Estonian competition	81	0 /	27 /	30	Based on experience from previous years the reduced number of participants was foreseen, but it reduced even a bit more than expected.
At least 600 media files from Wiki Loves Monuments 2015 Estonian competition uploaded to Commons	1764	0 /	812 /	600	Based on experience from previous years the reduced number of participants was foreseen, but it reduced even a bit more than expected. Nevertheless there was a significant number of pictures uploaded to Wikimedia Commons.
At least 100 media files from Wiki Loves Monuments 2015 Estonian competition integrated to respective articles	685	0 /	126 /	100	A fair number of images from Wiki Loves Monuments 2015 competition were integrated to Wikimedia Commons
At least 40 participants on Science Photo Competition 2015 in Estonia.	N/A	0 /	35 /	40	The number of local competition participants reached almost predicted number. In order to maintain participation levels the competition was not held in 2014 and will also not be held in 2016.
At least 200 media files from Science Photo Competition 2015 Estonian competition uploaded to Commons	N/A	0 /	206 /	200	The number of local competition participants reached almost predicted number and so did the number of uploaded images. In order to maintain upload levels the competition was not held in 2014 and will also not be held in 2016.

International involvement

1. At least 1 participant of Wikimedia Eesti will be present at Wikimedia Conference and Wikimania, and summaries of the conferences will be made available through blog posts and internal list posts.

Target	Last year	Progress (at end of Q2)	Result (at end of Q4)	End of the year benchmark	Comments
At least 1 participant of Wikimedia Eesti will be present at Wikimedia Conference	4	3 /	4 /	1	Wikimedia Eesti was well presented on Wikimedia Conference 2015 with 2 board members and executive director. Also members of Wikimedia Eesti were involved with preparation and/or presentation of 5 sessions on the conference. Although the participation on Wikimania 2015 was a bit more passive, Wikimedia Eesti was present and 1 board member participated as representative of Wikimedia Eesti. There were also other members of the chapter present with the support of WMF scolarship.

Outreach

1. 25 QR-codes will be installed in the city of Tartu and by the end of the year, at least 1000 scans will be tracked. 2. A follow-up meeting of Fenno-Ugric Wikipedias will be organized with at least 20 participants from 10 different Wikipedias. At least 1 collaboration project will be started. At least 2 articles or interviews in nationwide media. 3. WMCEE meeting will be organized in Estonia for drawing attention to the international Wikimedia movement. At least 4 articles and/or interviews in nationwide media.

Target	Last year	Progress (at end of Q2)	Result (at end of Q4)	End of the year benchmark	Comments
25 QR-codes will be installed in the city of Tartu	0	0 /	0 /	25	As there were difficulties related to funding the project, as well as finding suitable solution for QR codes and it appeared that there is a touristic portal working with QR codes in Estonia, the effect of the project was re-evaluated and project itself cancelled.
At least 1000 scans tracked from City of Tartu QR project	0	0 /	0 /	1000	See above
At least 20 participants on seminar of Finno-Ugric Wikipedias	24	0 /	25 /	20	The seminar was organized right after MAFUN conference in Tartu and so it was possible for a number of participants from Russian Federation to attend the seminar.
Participants from 10 Wikipedias on seminar of Finno-Ugric Wikipedias	9	0 /	9 /	10	The seminar was organized right after MAFUN conference in Tartu and so it was possible for a number of participants from Russian Federation to attend the seminar. Nevertheless the set goal was not reached due to inactivity in some communities and some conflicts with travel schedules.
At least 1 collaboration project started on seminar of Finno-Ugric Wikipedias	0	0 /	1 /	1	The seminar has had emphasize on practical activities and so it was on the seminar of 2015. There was workshop on creation of article lists and probably a collaborative project will follow from this activity.
At least 2 articles or interviews in nationwide media about Finno-Ugric seminar	4	0 /	4 /	2	One part of the idea of organizing the seminar in Estonia is to increase awareness about Finno-Ugric Wikipedia project and an effort was made to have good coverage for the event, which turned out to be successful.
At least 2 articles or interviews in nationwide media about Finno-Ugric seminar	4	0 /	4 /	2	One part of the idea of organizing the seminar in Estonia is to increase awareness about Finno-Ugric Wikipedia project and an effort was made to have good coverage for the event, which turned out to be successful.
At least 4 articles or interviews in nationwide media about CEE Meeting 2015	N/A	0 /	1 /	4	Wikimedia Eesti hoped to have nationwide attention for Wikimedia CEE Meeting 2015 to boost local activities and outreach, but unfortunately the effort was not successful

What worked well?

Translation bee continues to attract participants and even though Wikimedia CEE Spring overlapped with the translation bee, they were both rather successful. It seems that collaboration with European Commission helps in making the translation bee an esteemed competition, as well as regional collaboration improves the reputation of CEE Spring in local community, resulting in best result from collaborative on-wiki contest. Wiki Loves Earth had a good proactive team and as a result information about the event was well spread, as well as related wikiexpeditions were organized. Good supporting team is a key to success in photo collections and competitive campaigns. General Assembly took place and was a platform for good discussions abut the present situation and future of the chapter. Wikimedia Eesti was well represented on Wikimedia Conference, taking actively part of sessions and being involved with 5 sessions through preparing and/or presenting.

What didn't work?

Participation on public informational events was cancelled, because lack of human resources did not enable proper preparations for prospective events and thus the participation was deemed unuseful. Office hours were not popular neither among general public nor community members. Although information about open office hours was shared, it seemingly did not reach its proper audience. No motivational events were organized during first half of the year, as the needs and possible formats were not determined. There were traditional end of the year meetings, but motivational activities for the community and volunteers have to improve. Due to problems regarding overarching Estonian Republic 100 project the cultural heritage bee was not organized, as it would have required good support from possible partners and it did not make sense to organize it without them. Wikimedia Eesti did not use the possibility to use international conferences for outreach activities to the fullest.

What would you do differently if you planned a similar project?

Representation of Wikimedia Eesti has to be well planned. To achieve more and to multiply the effect of our actions we have to be visible, but with public representation comes responsibility. In order to have an impact Wikimedia Eesti ought to create a media and event plan, as well as public representation strategy. Without it the public representation is rather meaningless. Wikimedia Eesti has to be more engaged with the community and engage in constructive discussion. This would need designated human resources concentrating on the needs of the community and according to them shaping our programs and events. Lack of media plan also shows in social media activities of Wikimedia Eesti. Irregularity of such activities hinders the effect of performed activities. In general the presence of Wikimedia Eesti in social media should be more structured and better planned. Future international events have to have a wider local impact in motivating community and reaching wider public.

Featured activities

An interview with an organizer of the translation bee, Rita Niineste from the Estonian representation of European Commission

"Interview with Rita Niineste" filmed by Matisaar, licensed under CC BY-SA 3.0

Article contests organized in the Estonian-language Wikipedia have generally yielded good results both in motivating the community members, bringing in new editors and, of course, growing Wikipedia. They have proven to be an especially good way to engage the rather small community of the Estonian-language Wikipedia, by providing a way for active editors to take a much-needed break from their day-to-day work of cleaning up articles, and instead take part in a friendly competition on a variety of subjects. Contests usually concentrate on a specific subject, which is of great help to people who otherwise have difficulty picking a topic to write about (since there are so many interesting subjects that are in need of articles on the Estonian Wikipedia) and also attracts people from outside of the community who are specialized in that given field.

The variety of article contests has also given Wikimedia Eesti a chance to collaborate with numerous institutions over the years, either including them as sponsors or partners, establishing new connections to be cultivated. Wikimedia Eesti has become well-known enough that it is no longer only us who contact institutions in hopes of collaboration - sometimes it’s the other way around, such as in the case of the Lääne-Virumaa article contest, where we were approached by the Lääne-Virumaa county library and the Association of Lääne-Viru Municipalities to help them organize an article contest to improve the visibility of the Lääne-Virumaa county in Wikipedia.

Perhaps our most fruitful and long-standing partnership has been with the European Commission, who has helped us with organizing the translation bee for several years in a row. The translation bees have been among our most successful contests, largely thanks to the input of the EC, who have done extensive promotional work for the contest, bringing in more new editors than for any other competition, and also provided substantial prizes to the best writers, no doubt giving that extra bit of motivation needed for participants to do an even better job. In addition, the translation bee is an excellent opportunity for people who haven’t found their particular field of interest addressed by any of the other article contests, since the translation bee doesn’t have a predetermined subject and allows for a bit more creativity on the participants’ part.

The year 2015 was quite extraordinary in that alongside the translation bee, two other article contests were held in the spring, the CEE Spring and the psychology articles bee. Both contests were smaller in scope compared to the translation bee, for reasons previously mentioned, but nevertheless yielded decent results. The community of the Estonian-language Wikipedia has always voiced their adamant support and desire for article contests, and the fact that we could hold two other contests nearly simultaneously with such a popular event as is the translation bee, and still get good results from all of them, is further proof that such contests are a valuable tool in expanding the Estonian-language Wikipedia and should be continued in the future.

An interview with a participant of photo contests, Janno Loide

"Interview with Janno Loide" filmed by Matisaar, licensed under CC BY-SA 4.0

Photo competitions continue to be important part of community and content related activities of Wikimedia Eesti, motivating existing photo community, initiating new contributors and targeting uploaded content. Competitions have also been well supported by wikiexpeditions, i.e. photohunts to determined areas and cultural or natural heritage sites in order to increase their coverage on Commons, but as well in Wikipedia. Also competition and expedition activities have been supported with integration of photos to Wikipedia articles, increasing their value in the sum of all knowledge.

Estonian photo community has been interested in international photo competitions. Wiki Loves Monuments has been organized in Estonia since 2011 and so the competition held in 2015 marked the fifth edition of the local contest. As a result thousands of rather easily accessible cultural heritage sites are already represented in Commons and participation rates and contribution rates are somewhat declining. Nevertheless some new content was acquired with the 2015 edition and collaboration with Estonian National Heritage Board has been maintained. Wiki Loves Earth competition was organized for the second time in Estonia and although there are already nature related competitions in Estonia, as well as volunteer-driven photo collection (HELP) in Estonian photo community, it attracted more participants and contributions than it was expected.

• 
  1st place in Wiki Loves Earth - Valgesoo forst by Külli Kolina
• 
  2nd place in Wiki Loves Earth - Tolkuse bog by Märt Kose
• 
  3rd place in Wiki Loves Earth - Old small-leaved lime (Tilia cordata) in Saarnaki islet by Kairi Kalmann

One really successful competition in its field is Science Photo Competition, which was organized as a Wikimedia event for the 4th time in Estonia in 2015 and which has a stable community of contributors. The competition is well built having various categories providing wide range of science related media contributed to Wikimedia Commons, including sets of images, as well as video files. The usage rates for collected material are also high. As a result Wikimedia Eesti with the support of Estonian Research Council organized this event on the international level as European Science Photo Competition which proved to be a successful event with 8 active local organizing teams and collection taking place in 40 countries. There is also a blog post about the idea and event itself available in English.

• I prize in Science Photo Competition: characteristics of YBCO superconductor (Maxim Bilovitskiy)
• II prize in Science Photo Competition: Caenorhabditis elegans (Heiti Paves)

Wikimedia Eesti has also acknowledged importance of multiplying the effect of the small chapter with international activity. Part of this is related to active participation on international events, like Wikimedia Conference 2015 where input of Wikimedia Eesti was well visible in variety of sessions. On the other hand Wikimedia Eesti has tried to play a notable role in regional or thematic collaboratives like Finno-Ugric Wikipedia collaboration and Central and Eastern Europe Wikimedia collaborative group. In year 2015 Wikimedia Eesti organized 2 international conferences in Estonia related to these collaboratives.

In the beginning of August Finno-Ugric seminar was held for the second time in Estonia with active participation from 9 Finno-Ugric Wikipedias and nearly 30 participants. Partly this event was a platform to discuss situation in smaller minority language Wikipedias, but the emphasis was on practical part and discussion about future projects and collaborative initiatives. Article lists were created to map out important subject and translation tools were introduced. This seminar also served as a good environment for creating network of Finno-Ugric Wikipedians, which makes collaborative effort more sustainable.

• 
  Board Member of Wikimedia Eesti and main organizer of the event Sven-Erik Soosaar
• 
  Work in progress
• 
  Evening activities.

Probably the main activity related to international Wikimedia community for Wikimedia Eesti was organization of Wikimedia CEE Meeting 2015 in Estonia. This meeting was a platform for sharing and learning and thus improving local activities in the region, but as well for creating contacts and links and moving towards better collaborative efforts in the future. Also some activities on the meeting were related to capacity building of the participants. More information about the outcomes of the conference can be found in respective PEG report, but generally the conference was a success and had a good input to CEE regional collaborative.

Wikimedia CEE Meeting 2015 participants sharing their view on the conference.
"Wikimedia CEE Meeting 2015 Interviews (English subtitles)" filmed by Amadvr and edited/music by Misosoof, licensed under CC BY-SA 4.0

Organizations

The goal of the organizations program is:

to bring quality materials documented in memory institutions and the competence of specialists to a freely accessible environment.

Means

In order to achieve the goal, Wikimedia Eesti set out to implement following means: 1) Realizing an overarching project with partner institutions from the cultural heritage field (currently implementing the project “Wikipedization of the contemporary history of cultural heritage”), 2. Continuing the library project and thus bringing Wikimedia competence to the cultural centres of rural communities, 3. Involve memory institutions of the city of Tartu for publishing some of the precious materials stored in their archives on Commons.

Objectives

Objectives for the program for the year 2015 were: 1. Signing a cooperation contract with at least 15 partners and in collaboration with them create structure (resp. list of articles to be edited) to the cultural heritage program and engage in Wikimedia content related activities with them (at least 250 articles improved and 50 valuable archive pictures published by the end of the year). 2. Participation of at least 5 libraries in the library project with at least 1 library retained. 3. Continuing cooperation with at least 2 memory institutions in the City of Tartu, resulting in at least 100 pictures to be made freely available on Commons.

Progress towards Organizations Program objectives

Target	Last year (if applicable)	Progress (at end of Q2)	Result (end of year)	Comments
Signing a cooperation contract with at least 15 partners	0	0 /	0 /	Due to disagreements related to project goal and content it was not possible to join memory institutions in one project and thus cooperation contract will not be signed.
At least 250 articles improved as a result of collaboration with organizations.	0	0 /	0 /	As the project was cancelled this metric is no longer valid.
50 valuable archive pictures published as a result of collaboration with organizations.	0	0 /	0 /	As the project was cancelled this metric is no longer valid.
Participation of at least 5 libraries in the library project	0	0 /	0 /	Although there were some trainings made to libraries during the year, this activity was not structured and probably a library network will not be created in year 2015.
at least 1 library retained from the library project	0	0 /	0 /	As the project was cancelled this metric is no longer valid.
Continuing cooperation with at least 2 memory institutions in the City of Tartu	0 /	0 /	0%	Although there were some discussions these did not result in actual collaboration and thus the project is halted.
At least 100 pictures to be made freely available on Commons by Tartu memory institutions	0	0 /	0 /	As the project was cancelled this metric is no longer valid.

Target	Last year (if applicable)	Progress (at end of Q2)	Result (end of year)	Comments
Create structure (resp. list of articles to be edited) to the cultural heritage program	Creation of the structure and article list started in year 2014	As a common goal for the project was not agreed upon creation of list was discontinued	The list was not created in 2015.	Project cancelled.

Program specific 2015 targets and benchmarks

Overarching cultural heritage project

1. Inclusion of at least 15 partners to the activities of the project by the summer of 2015. 2. Creating an article list with 1000 titles by the summer of 2015, providing at least 25% of the articles with an introductory paragraph and finalizing at least 5% of the articles by the end of the year 2015 (a specialist from the respective subject field finds the article to be sufficiently thorough). 3. Bringing out at least 50 relevant and non-copyrighted images from archives and adding them to suitable articles.

Target	Last year	Progress (at end of Q2)	Result (at end of Q4)	End of the year benchmark	Comments
Inclusion of at least 15 partners to the activities of the project by the summer of 2015	15	0 /	0 /	15	Due to disagreements related to project goal and content it was not possible to join memory institutions in one project and thus cooperation contract was not signed. As a result there is no inclusion of project partners in the project achieved in the first half of the year.
Creating an article list with 1000 titles by the summer of 2015.	0	0 /	0 /	1000	Although the process of creation of article lists was started in the end of year 2014, it was not followed up by project partners in the first half of 2015 and thus the list will not be created.
At least 25% of the articles with an introductory paragraph	0	0 /	0 /	25%	There were no activities witha ctual article writing.
Finalizing at least 5% of the articles	0	0 /	0 /	5%	See above.
Bringing out at least 50 relevant and non-copyrighted images from archives and adding them to suitable articles.	0	0 /	0 /	50	Due to disagreements on the textual part of the project also the target related to pictorial content was not reached.

Library project

1. Conducting training sessions in at least 5 libraries, mapping out future steps together and providing feedback for these future activities, as a result of which at least 1 library will continue to edit Wikipedia (at least 5 edits in 6 months after the training session).

Target	Last year	Progress (at end of Q2)	Result(at end of Q4)	End of the year benchmark	Comments
Conducting training sessions in at least 5 libraries	0	0 /	0 /	5	Although training events were held for libraries, these activities were not systematic enough and did not contribute to creation of a network.
At least 3 libraries will continue to edit Wikipedia (at least 5 edits in 6 months after the training session).	0	0 /	0 /	3	See above

Tartu project

1. Continuing the current projects with memory institutions, as a result of which, the Tartu Art Museum will upload their first images, and 100 new images will be uploaded and tagged in Wikimedia Commons and added to Wikipedia articles by the Vanemuine Theater.

Target	Last year	Progress (at end of Q2)	Result (at end of Q4)	End of the year benchmark	Comments
Tartu Art Museum will upload their first images	0	0 /	0 /	10	As there were discussions with the Ministry of Culture related to releasing of content by museums and as activities related to Tartupedia project were declining, the enthusiasm of Tartu Art Museum also decreased and collaboration halted.
100 new images will be uploaded and tagged in Wikimedia Commons and added to Wikipedia articles by the Vanemuine Theater.	14	0 /	0 /	100	As the activities from the first part of the project were not followed-uo with proper integration activities and as there were problems with image descriptions and licences, the project was dropped due to lack of human resources.

What worked well?

Although a common agreement related to Estonian Republic 100 cultural heritage project was not reached and the overarching project was cancelled, there is a possibility of future collaborations with possible partners; There is also continued interest for collaboration with Wikimedia in Tartu Museum and this can have a place in our future plans; Wikimedia Eesti started activities related to public policy, which creates a better framework for future cooperation with organizations.

What didn't work?

Wikimedia Eesti spent time in discussing the content for cultural heritage project with a number of partners and also a roundtable was held in the end of the year 2014, but unfortunately it did not materialize in actual project work. It was impossible to agree on subject matter and article lists and so potential project partners disengaged. There was a question about providing content under free license to Commons by Museum of Tartu which was also negotiated with the Ministry of Culture. Unfortunately the answer of ministry was ambiguous and so the collaboration was not continued at this point. Although there have been trainings, Wikimedia Eesti has not managed to create a network of committed libraians.

What would you do differently if you planned a similar project?

New projects have to have better support from existing Wikimedia Eesti staff and volunteers, so they can be well introduced to the movement and feel well supported in their work. Lack of support and proactivity was probably the main reason why cultural heritage program did not succeed. Although engaging new partners with an overarching project seems generally a good idea, it does not always work. It is important to continue negotiations and discussions with possible partners even in the case where overarching big project does not take place - it is still possible to work individually on smaller projects. In the field of libraries Wikimedia Eesti lacks proper engagement tactics or strategy and so the activities are not constructed in a way, which would enable us to create a network. There is also a question of lack of human resources and thus support related to our GLAM efforts. Wikimedia Eesti should be actively involved in discussions related to releasing digitized content under free licences in Ministry of Culture to provide a proper framework for memory institutions to operate in.

Featured story

As activities related to organizational partnerships, i.e. GLAMs were not successful in year 2015 it seemed reasonable to put the efforts into improving general background for possible future activities. As a result a ampaign for achieving Freedom of Panorama in Estonia was run. Possible collaboration with GLAM partners will be discussed and continued in 2016. Activities related to Freedom of Panorama campaign are presented in a more detailed manner in respective report. In current report Wikimedia Eesti presents a story written in true storytelling spirit by board member Tanel Pern about one aspect of the campaign.

"Suspense was high on July 9th. Tanel had left the town for a day, yet he still found himself checking his phone for new messages every little while. Had the voting started already? What were the latest news from Strasbourg? Around noon, he had an unexpected phone call: it was a reporter from a national TV channel. He wanted to know what this hubbub in Brussels is all about - and he wanted someone to explain it on camera. Tanel spent the next twenty minutes telling him everything he could. This was followed by another frantic half an hour of trying to find someone to go on TV. Unfortunately, to no avail. But what was all this about?

On July 9th, the European Parliament voted on a report on copyright law, prepared at the initiative of the Pirate Party rep Julia Reda and likely to have great influence on future European copyright regulations. Much to everyone’s surprise, one of the most contested points in the report was the issue of freedom of panorama (FoP): The right to use pictures taken in public spaces. For Wikimedia Estonia, this was a familiar problem. Photos of numerous important sites cannot be used by various Wiki projects, as FoP in Estonia is limited to non-commercial use only. Not content to just sit and wait for the law to be changed, we took it upon ourselves to start actively fighting for a change late last year. The hope was that the upcoming election season would provide an opportunity, as all the political forces in the country would be keen to please potential voters in any possible manner.

Blacked out newer buildings (Tigutorn and AHHAA center) in Tartu

Unfortunately, neither us nor our hired PR consultant managed to effect any changes as quickly as we had hoped. The main problem was the lack of awareness of most of those involved: many agreed that it would be common sense to have a copyright exception for photos taken of buildings regardless of their age - and were surprised to hear that it was not so. We learned our lesson from this and have spent a lot of time over the last half a year meeting and discussing the issue with the representatives of different creative professions.

All this provided us with a good basis to lean on when European Wikimedias took coordinated action in support of a less restricted FoP clause in the European Parliament’s report. Wikimedia Estonia published several articles on this issue in our blog as well as in national media, providing the clearest information on the situation, and we were able to communicate the importance of freedom of information. Our international efforts were not quite as successful: a planned joint letter by all Central and Eastern European Wikimedia communities failed to materialize, mainly due to the same low awareness that had hampered our campaign for a national full FoP provision.

Another lesson we have learned is the necessity of a better press strategy. We did not expect the media to take interest in freedom of panorama on their own initiative, as they seemed too focussed on the question of Mediterranean refugees. Lesson learned: Never assume. We did not have anyone ready to give an interview on air. Lesson learned: Be prepared."

Learning pattern

A short guide to bad projects

Revenues received during this period (6 month for progress report, 12 months for impact report)

Please use the exchange rate in your APG proposal.

Table 2 Please report all spending in the currency of your grant unless US$ is requested.

• Please also include any in-kind contributions or resources that you have received in this revenues table. This might include donated office space, services, prizes, food, etc. If you are to provide a monetary equivalent (e.g. $500 for food from Organization X for service Y), please include it in this table. Otherwise, please highlight the contribution, as well as the name of the partner, in the notes section.

Revenue source	Currency	Anticipated	Q1	Q2	Q3	Q4	Cumulative	Anticipated ($US)*	Cumulative ($US)*	Explanation of variances from plan
Wikimedia Foundation	Euros	€63,476.63	€37,028.00	€0.00	€0.00	€0.00	€37,028.00	$83,344.81	$48,617.76	These are funds related to current grant.
Wikimedia Foundation PEG	Euros	€0.00	€0.00	€0.00	€0.00	€18,816.90	€18,816.90	$0.00	$24,706.59	WMCEE Meeting grant
Estonian Ministry of Education and Research	Euros	€20,034.00	€4,235.64	€0.00	€0.00	€0.00	€4,235.64	$26,304.64	$5,561.39	Funds transferred from the pilot project.
Estonian Environmental Investment Centre	Euros	€16,380.00	€0.00	€0.00	€0.00	€7,991.15*	€7,991.15*	$21,506.94	$10,492.38	Targeted project funding for environmental awareness project.
Organization team for Estonia 100	Euros	€5,300.00	€0.00	€0.00	€0.00	€0.00	€0.00	$6,958.90	$0.00	Funds that were foreseen for cultural heritage project.
City of Tartu	Euros	€2,750.00	€0.00	€0.00	€0.00	€0.00	€0.00	$3,610.75	$0.00	Funds that were foreseen for Tartupedia project.
Fenno-Ugria Foundation	Euros	€1,700.00	€0.00	€0.00	€2,150.00	€0.00	€2,150.00	$2,232.10	$2,822.95	Funds to be received for Finno-Ugric seminar
Estonian Research Council	Euros	€0.00	€0.00	€2,942.00	€0.00	€0.00	€2,942.00	$0.00	$3,862.85	Targeted funding for European Science Photo Competition
Other	Euros	€1,958.08	€59.03	€0.00	€300.00	€520.97	€880.00	$2,570.96	$1,155.44	Funds to be received for Finno-Ugric seminar
Total	Euros	€111,598.71	€41,322.67	€2,942.00	€2,450.00	€27,329.02	€74,043.69	$146,529.11	$97,219.36	Total amount of funds received

* Provide estimates in US Dollars

*Exchange rate calculated according to proposal, i.e. 1,313 USD for 1 EUR

*Funds from Environmental Investments Centre actually payed out in July 2016.

Spending during this period (6 month for progress report, 12 months for impact report)

Please use the exchange rate in your APG proposal.

Expense	Currency	Budgeted	Q1	Q2	Q3	Q4	Cumulative	Budgeted (US)	Cumulative (US)	Percentage spent	Explanation of variances to the plan
Administration	€ Euro	41,917.93	8,762.54	8,875.18	5,484.47	11,346.80	34,468.99	55,038.24	45,257.78	82.23%
General costs	€ Euro	8,994.38	1,435.61	1,548.25	647.6	1,645.66	5,277.12	11,809.62	6,928.86	58.67%
Office costs	€ Euro	2,822.40	880.63	582.9	579.76	671.1	2,714.39	3,705.81	3,563.99	96.17%
Communication costs	€ Euro	300	57.82	52.62	9.91	323.46	443.81	393.9	582.72	147.94%	Costs higher than expected
General IT costs	€ Euro	120	0	0	6.49	9.9	16.39	157.56	21.52	13.66%	No investments made
Transportation	€ Euro	600	32.8	97.5	38.62	307.6	476.52	787.8	625.67	79.42%
Banking fees	€ Euro	120	0	22.27	0	138.96	161.23	157.56	211.69	134.36%	Costs higher than expected
Taxes	€ Euro	200	14.64	20.93	0	142.59	178.16	262.6	233.92	89.08%
Translation fees	€ Euro	500	0	0	0	0	0	656.5	0	0.00%	Wikimedia Eesti human resources used
Other office costs	€ Euro	120	114.32	0.19	12.82	0	127.33	157.56	167.18	106.11%
Technological support	€ Euro	1,000.00	0	0	0	0	0	1,313.00	0	0.00%
Accounting	€ Euro	600	0	540	0	0	540	787.8	709.02	90.00%	Time consumed for financial statement in H1
Memorabilia	€ Euro	0	335.4	231.84	0	52.05	619.29	0	813.13	N/A	Overlooked during budgeting process
Human resources	€ Euro	34,535.53	7,326.93	7,326.93	4,836.87	9,701.14	29,191.87	45,345.15	38,328.93	84.53%
Assistant	€ Euro	10,537.85	1,692.36	1,692.36	963.34	2,305.52	6,653.58	13,836.20	8,736.15	63.14%	Calculation mistake during budget planning
Executive director	€ Euro	23,997.68	5,634.57	5,634.57	3,873.53	7,395.62	22,538.29	31,508.95	29,592.77	93.92%
Training	€ Euro	1,000.00	0	0	0	0	0	1,313.00	0	0.00%
Education	€ Euro	38,394.00	6,432.71	1,947.06	1,947.06	36.97	10,363.80	50,411.32	13,607.67	26.99%
Education program	€ Euro	21,114.00	4,235.64	0	0	27.5	4,263.14	27,722.68	5,597.50	20.19%
Coordinator	€ Euro	12,564.00	0	0	0	19.4	19.4	16,496.53	25.47	0.15%	Result of restructuring of education program
University staff support	€ Euro	7,950.00	0	0	0	8.1	8.1	10,438.35	10.64	0.10%	Result of restructuring of education program
Program team costs	€ Euro	600	4,235.64	0	0	0	4,235.64	787.8	5,561.40	705.94%	Result of restructuring of education program
Environmental awareness	€ Euro	16,380.00	1,947.07	1,947.06	1,947.06	0	5,841.19	21,506.94	7,669.48	35.66%
Training	€ Euro	16,080.00	1,947.07	1,947.06	1,947.06	0	5,841.19	21,113.04	7,669.48	36.33%	Project did not go as well as planned
Other costs	€ Euro	300	0	0	0	0	0	393.9	0	0.00%	Project did not go as well as planned
Network building	€ Euro	600	0	0	0	9.47	9.47	787.8	12.43	1.58%	Activities postponed
Illustration project	€ Euro	300	250	0	0	0	250	393.9	328.25	83.33%	Costs related to 2014 project
Community	€ Euro	24,188.70	596.05	6,296.35	27,311.55	7,395.65	41,599.60	31,759.76	54,620.27	171.98%	CEE Meeting 2015 not correctly budgeted
Organization	€ Euro	1,130.00	0	0	267.66	693.2	960.86	1,483.69	1,261.61	85.03%
General assemblies	€ Euro	800	0	0	267.66	0	267.66	1,050.40	351.44	33.46%
End of the year meeting	€ Euro	330	0	0	0	659.95	659.95	433.29	866.51	199.98%	Events not correctly budgeted
Strategy meeting	€ Euro	0	0	0	0	33.25	33.25	0	43.66	N/A
Wikipedia	€ Euro	450	47.1	37.07	19.01	149.42	252.6	590.85	331.66	56.13%
Summer days	€ Euro	250	0	0	0	100	100	328.25	131.3	40.00%	Costs related to 2014 meeting
Other meetings	€ Euro	200	47.1	37.07	19.01	49.42	152.6	262.6	200.36	76.30%
Wikiexpeditions	€ Euro	450	0	364.65	49.7	292.19	706.54	590.85	927.69	157.01%	Proved to be successful and thus more investments
Informational events	€ Euro	600	0	0	0	0	0	787.8	0	0.00%
Competitions	€ Euro	5,900.00	492.51	1,862.34	166.15	2,914.81	5,435.81	7,746.70	7,137.22	92.13%
Greek-themed competition	€ Euro	0	80.16	54.48	0	0	134.64	0	176.78	N/A
Lääne-Viru competition	€ Euro	400	13.6	33.06	0	0	46.66	525.2	61.26	11.67%	Event was not as successful as hoped
Translation bee	€ Euro	300	0	220	20.85	0	240.85	393.9	316.24	80.28%
WMCEE Spring	€ Euro	350	0	520	0	0	520	459.55	682.76	148.57%	Collaborative event bigger than planned
Psychology bee	€ Euro	0	0	50	0	0	50	0	65.65	N/A
Wiki Loves Earth	€ Euro	1,450.00	0	950	145.3	0	1,095.30	1,903.85	1,438.13	75.54%
Cultural heritage bee	€ Euro	800	0	0	0	0	0	1,050.40	0	0.00%
Wiki Loves Monuments	€ Euro	1,450.00	398.75	34.8	0	438.26	871.81	1,903.85	1,144.69	60.12%	Including costs related to 2014 project
Science Photo of the Year	€ Euro	1,000.00	0	0	0	2,476.55	2,476.55	1,313.00	3,251.71	247.66%	Good external support and international coordination
Latvian competition	€ Euro	500	0	0	0	0	0	656.5	0	0.00%	2016 grant funds used for prizes
Microgrants	€ Euro	1,000.00	0	0	494.99	533.99	1,028.98	1,313.00	1,351.05	102.90%
Conferences	€ Euro	13,565.55	0	3,990.09	26,287.04	3,001.84	33,278.97	17,811.57	43,695.29	245.32%
Wikimedia Conference	€ Euro	1,983.70	0	2,214.14	20.7	0	2,234.84	2,604.60	2,934.34	112.66%	Prices different than in planning period
Wiki Sabantui	€ Euro	0	0	774.54	0	0	774.54	0	1,016.97	N/A
Wikimania	€ Euro	2,031.85	0	1,001.41	684.3	0	1,685.71	2,667.82	2,213.34	82.96%
Finno-Ugric seminar	€ Euro	4,850.00	0	0	5,324.53	20.6	5,345.13	6,368.05	7,018.16	110.21%
Wikimedia CEE Meeting	€ Euro	4,700.00	0	0	20,257.51	1,559.36	21,816.87	6,171.10	28,645.55	464.19%	Not properly budgeted during planning phase
Big Fat Brussels	€ Euro	0	0	0	0	1,324.06	1,324.06	0	1,738.49	N/A
Kostroma	€ Euro	0	0	0	0	97.82	97.82	0	128.44	N/A
Tartupedia	€ Euro	3,125.00	24	0	0	0	24	4,103.13	31.51	0.77%	Project cancelled
QR codes	€ Euro	2,500.00	0	0	0	0	0	3,282.50	0	0.00%	Project cancelled
Workshops	€ Euro	125	0	0	0	0	0	164.13	0	0.00%	Project cancelled
Other	€ Euro	500	24	0	0	0	24	656.5	31.51	4.80%	Domain cost
International community	€ Euro	0	32.44	0	27	60.24	119.68	0	157.14	N/A	Not foreseen during planning
Organizations	€ Euro	6,890.00	2,434.98	89.43	136	0	2,660.41	9,046.57	3,493.12	38.61%
Cultural heritage program	€ Euro	6,370.00	163.38	89.43	136	0	388.81	8,363.81	510.51	6.10%
Training	€ Euro	740	0	0	0	0	0	971.62	0	0.00%	Project paused
Meetings	€ Euro	330	0	0	0	0	0	433.29	0	0.00%	Project paused
Feedback team	€ Euro	5,300.00	0	0	0	0	0	6,958.90	0	0.00%	Project paused
International participation	€ Euro	0	163.38	89.43	136	0	388.81	0	510.51	N/A	GLAM coordinators meeting not foreseen
Library project	€ Euro	220	0	0	0	0	0	288.86	0	0.00%	Project cancelled
Tartu project	€ Euro	300	0	0	0	0	0	393.9	0	0.00%	Project cancelled
Wikimaps	€ Euro	0	2,271.60	0	0	0	2,271.60	0	2,982.61	N/A	Activities not finished in 2014 as planned
Local coordination	€ Euro	0	2,271.60	0	0	0	2,271.60	0	2,982.61	N/A	Activities not finished in 2014 as planned
Transportation	€ Euro	0	0	0	0	0	0	0	0	N/A	Activities not finished in 2014 as planned
TOTAL	€ Euro	111,393.60	18,226.28	17,208.02	34,879.08	18,779.42	89,092.80	146,255.90	116,978.85	79.98%

• Exchange rate calculated according to proposal, i.e. 1,313 USD for 1 EUR.

Compliance

Is your organization compliant with the terms outlined in the grant agreement?

As required in the grant agreement, please report any deviations from your grant proposal here. Note that, among other things, any changes must be consistent with our WMF mission, must be for charitable purposes as defined in the grant agreement, and must otherwise comply with the grant agreement.

• Some of the program activities were cancelled or postponed. Related comments are given in respective sections.

Are you in compliance with all applicable laws and regulations as outlined in the grant agreement? Please answer "Yes" or "No".

• Yes

Are you in compliance with provisions of the United States Internal Revenue Code (“Code”), and with relevant tax laws and regulations restricting the use of the Grant funds as outlined in the grant agreement? Please answer "Yes" or "No".

• Yes

Signature

Once complete, please sign below with the usual four tildes.

Daniel Charms (talk) 19:12, 22 October 2016 (UTC)

Resources

Resources to plan for measurement

• Global metrics are an important starting point for grantees when it comes to measuring programmatic impact (Learning Patterns and Tutorial) but don’t stop there.
• Logic Models provide a framework for mapping your pathway to impact through the cause and effect chain from inputs to outputs to outcomes. Develop a logic model to map out your theory of change and determine the metrics and measures for your programs.
• Importantly, both qualitative and quantitative measures are important so consider both as you determine measures for your evaluation and be sure to ask the right questions to be sure to capture your program stories.

Resources for storytelling

• WMF storytelling series and toolkit (DRAFT)
• Online workshop on Storytelling. By Frameworks institute
  • The origin of storytelling
  • Story frames, with a focus on news-worthiness.
• Reading guide: Storytelling and Social change. By Working Narratives
  • The uses of the story.
  • Case studies.
• Blog: 3 Tips on telling stories that move people to action. By Paul VanDeCarr (Working Narratives), on Philanthropy.com
• Building bridges using narrative techniques. By Sparknow.net
  • Differences between a report and a story
  • Question guides and exercises.
• Guide: Tools for Knowledge and Learning. By Overseas Development Institute (UK).
  • Developing a strategy
  • Collaboration mechanisms
  • Knowledge sharing and learning
  • Capturing and storing knowledge.