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[edit]Phone surveys: We've done phone surveys to learn more about awareness of Wikipedia and how people use the internet. These surveys are unique in that they reach the general population and not just our users. We've been doing mobile phone surveys to learn more about awareness and usage of Wikipedia and how people use the internet. These surveys are unique in that they reach the general population of a surveyed country and not only Wikipedia users.
Find our results for the Egypt, Nigeria, Brazil, Mexico, and India surveys here