Global Reach/Nigeria Survey Full Text

Q1:

If you understand Yoruba, press 1.
If you understand English, press 2.
If you understand Hausa, press 3.
If you understand Pidgin, press 4

Q2: Do you use the internet?

If yes, press 1
If no, press 2

Q3A: What do you use the internet for the most?

If you use the internet mostly for Facebook or WhatsApp, press ...
If you use the internet mostly for news, press ...
If you use the internet mostly for entertainment, press ...
If you use the internet mostly for looking up information, press ...
If you use the internet for a purpose not mentioned press 5

Q3B: Do you use Facebook?

If Yes, press ...
If No, press ...
If you are not sure press 3

Q4: Do you use WhatsApp?

If Yes, press ...
If No, press ...
If you are Not sure press 3

Q5: Have you heard of Wikipedia before this call?

If you have heard of Wikipedia before this call, press ...
If you have never heard of Wikipedia before this call, press ...

Q6: Where did you find out about Wikipedia?

If you heard about Wikipedia from your friends or family, press ...
If you heard about Wikipedia from school, press ...
If you heard about it from the Internet, press ...
If you heard about it from radio, tv, or billboards, press ...
If you are not sure, press 5

Q7: How often do you read Wikipedia?

if you read Wikipedia every day, press 1
if you read Wikipedia once a week, press 2
if you read Wikipedia once a month, press 3
If you almost never read Wikipedia, press 4
if you have never read Wikipedia, press 5

Q8: Are you interested in reading Wikipedia?

If you are not interested in reading Wikipedia, press ...
If you are somewhat interested in reading Wikipedia, press ...
If you are very interested in reading Wikipedia, press ...

Q9A: Which of the following changes, if any, would make you more likely to use Wikipedia?

if internet data charges were cheaper, press ...
If you trusted the content, press ...
if there were more interesting articles, press ...
if you knew how to find and use Wikipedia, press ...
if none of these changes would make you more likely to use Wikipedia, press 5

Q9B: What is the largest barrier keeping you from reading Wikipedia?

if internet data charges were cheaper, press ...
If you don’t trust the content on Wikipedia, press ...
If the articles were more interesting, press ...
if you do not know how to find and use Wikipedia, press ...
For any other reason, press 5

Q10: What do you use Wikipedia for the most?

If you use Wikipedia for school, press ...
If you use Wikipedia for work, press ...
If you use Wikipedia for entertainment, press ...
If another reason, press 4

Q10A: Before today, did you know that Airtel Nigeria makes Wikipedia available for free?

If you did not know that Wikipedia is free from Airtel Nigeria, press 1
If you already knew Wikipedia is free with Airtel Nigeria, press 2

Q10B: Are you using Airtel for your phone network?

If you are using Airtel, press 1
If you are not using Airtel, press 2
If you are not sure, press 3

Q10C: How has your use of Wikipedia changed since you found out that Airtel offers it for free?

If you read Wikipedia a lot more because of no data charges, press 1
If you read Wikipedia a little more, press 2
If you don’t read Wikipedia more than before, press 3
If you are not sure, press 4

Q11: Can you use the internet with your cell phone?

if you can use the internet with your cell phone, press ...
if you cannot use the internet with your cell phone, press ...
if you are not sure if you can use the internet with your cell phone, press 3

Q12: How do you access the internet on your phone?

If you don’t use the internet on your phone, press 1
If you only use cellular data, press 2
If you only use Wifi, and no cellular data, press 3
If you use both Wifi and cellular data, press 4
If you are not sure, press 5

Q13: Do you download and use Apps on your phone?

If you get and use Apps, press ...
If you do not download and use Apps, press ...
If you are not sure, press 3

Q14: How many years old are you?

if you are less than 18 years old, press 1
if you are between 18 - 30 years old, press 2
if you are between 30 - 50 years old, press 3
if you are over 50 years, press 4
If you prefer not to say, press 5

Q15: Are you male or female?

if you are female, press 1
if you are male, press 2
If you prefer not to say, press 3

Q16: Do you live in a rural or an urban area?

If you live in a rural area or small town, press 1
If you live in an urban area or city, press 2

Q17: What geographical zone do you live in?

North-East press 1
North-Central press 2
North-West press 3
South-East press 4
South-South press 5
South-West press 6
Not sure press 7

Statements

S1: Greetings, we are from Wikipedia and are conducting a research survey to improve our services. We would like to ask you a few questions about how you use your phone to access information. If you complete this survey, you will be entered into a raffle to win 150 minutes of airtime. This survey won’t take more than a few minutes of your time. Please listen to each question carefully and respond as using the keypad on your phone.

S1 Alternate: Greetings, For a chance to win 150 minutes of airtime, please complete the following survey. We are from Wikipedia and are conducting a research survey to improve our services. We would like to ask you a few questions about how you use your phone to access information. This survey won’t take more than a few minutes of your time. Please listen to each question carefully and respond as using the keypad on your phone.

S2: Wikipedia is an internet website where you can find information about almost anything you would like to know. Wikipedia has partnered with Airtel Nigeria to offer you free access to our content.

S3: With Airtel Nigeria, you can read Wikipedia without any data charges. A banner will appear at the top of the website to let you know that your access of Wikipedia is free.

S4: Thank you for completing our survey. You have been entered into a raffle to win 150 minutes of airtime. We really appreciate your time. Have a wonderful day.