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Global Reach/Mexico Survey Full Text

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Q1:

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  • If you understand, Spanish, press 1.
  • If you understand, English, press 2.

Q2: Do you use the internet?

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  • If yes, press 1
  • If no, press 2

Q3A: What do you use the internet for the most?

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  • If you use the internet mostly for Facebook or WhatsApp, press ...
  • If you use the internet mostly for news, press ...
  • If you use the internet mostly for entertainment, press ...
  • If you use the internet mostly for looking up information, press ...
  • If you use the internet for a purpose not mentioned press 5

Q3B: Do you use Facebook?

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  • If Yes, press ...
  • If No, press ...
  • If you are not sure press 3

Q4: Do you use WhatsApp?

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  • If Yes, press ...
  • If No, press ...
  • If you are Not sure press 3

Q5: Have you heard of Wikipedia before this call?

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  • If you have heard of Wikipedia before this call, press ...
  • If you have never heard of Wikipedia before this call, press ...

Q6: Where did you find out about Wikipedia?

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  • If you heard about Wikipedia from your friends or family, press ...
  • If you heard about about Wikipedia from school, press ...
  • If you heard about it from the Internet, press ...
  • If you heard about it from radio, tv, or billboards, press ...
  • If you are not sure, press 5

Q7: How often do you read Wikipedia?

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  • if you read Wikipedia every day, press 1
  • if you read Wikipedia once a week, press 2
  • if you read Wikipedia once a month, press 3
  • If you almost never read Wikipedia, press 4
  • if you have never read Wikipedia, press 5

Q8: Are you interested in reading Wikipedia?

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  • If you are not interested in reading Wikipedia, press ...
  • If you are somewhat interested in reading Wikipedia, press ...
  • If you are very interested in reading Wikipedia, press ...

Q9A: Which of the following changes, if any, would make you more likely to use Wikipedia?

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  • if internet data charges were cheaper, press ...
  • If you trusted the content, press ...
  • if there were more interesting articles, press ...
  • if you knew how to find and use Wikipedia, press ...
  • if none of these changes would make you more likely to use Wikipedia, press 5

Q9B: What is the largest barrier keeping you from reading Wikipedia?

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  • if internet data charges were cheaper, press ...
  • If you don’t trust the content on Wikipedia, press ...
  • If the articles were more interesting, press ...
  • if you do not know how to find and use Wikipedia, press ...
  • For any other reason, press 5

Q10: What do you use Wikipedia for the most?

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  • If you use Wikipedia for school, press ...
  • If you use Wikipedia for work, press ...
  • If you use Wikipedia for entertainment, press ...
  • If another reason, press 4

Q11: Do you have a cell phone?

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  • If you have a cell phone, press ...
  • If you don’t have a cell phone, press ...

Q11A: Can you use the internet with your cell phone?

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  • if you can use the internet with your cell phone, press ...
  • if you cannot use the internet with your cell phone, press ...
  • if you are not sure if you can use the internet with your cell phone, press 3

Q12: How do you access the internet on your phone?

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  • If you don’t use the internet on your phone, press 1
  • If you only use cellular data, press 2
  • If you only use Wifi, and no cellular data, press 3
  • If you use both Wifi and cellular data, press 4
  • If you are not sure, press 5

Q13: Do you download and use Apps on your phone?

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  • If you get and use Apps, press ...
  • If you do not download and use Apps, press ...
  • If you are not sure, press 3

Q14: How many years old are you?

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  • if you are less than 18 years old, press 1
  • if you are between 18 - 30 years old, press 2
  • if you are between 30 - 50 years old, press 3
  • if you are over 50 years, press 4
  • If you prefer not to say, press 5

Q15: Are you male or female?

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  • if you are female, press 1
  • if you are male, press 2
  • If you prefer not to say, press 3

Q16: Do you live in a rural or an urban area?

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  • If you live in a rural area or small town, press 1
  • If you live in an urban area or city, press 2

Statements

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S1: Greetings, we are from Wikipedia and are conducting a research survey to improve our services. We would like to ask you a few questions about how you use your phone to access information. If you complete this survey, you will be entered into a raffle to win 150 minutes of airtime. This survey won’t take more than a few minutes of your time. Please listen to each question carefully and respond as using the keypad on your phone.

S1 Alternate: Greetings, For a chance to win 150 minutes of airtime, please complete the following survey. We are from Wikipedia and are conducting a research survey to improve our services. We would like to ask you a few questions about how you use your phone to access information. This survey won’t take more than a few minutes of your time. Please listen to each question carefully and respond as using the keypad on your phone.

S2: Wikipedia is an internet website where you can find information about almost anything you would like to know.

S3: Thank you for completing our survey. You have have been entered into a raffle to win 150 minutes of airtime. We really appreciate your time. Have a wonderful day.