Global Reach/India Survey Full Text

Q1:

Language choices varied based on different regions in India

Q2: Do you use the internet? (Multiple choice)

If yes, press 1
If no, press 2

Q3A: What do you use the internet for the most? (Random order)

If you use the internet mostly for Facebook or WhatsApp, press ...
If you use the internet mostly for news, press ...
If you use the internet mostly for entertainment, press ...
If you use the internet mostly for looking up information, press ...
If you use the internet for a purpose not mentioned press 5

Q3B: Do you use Facebook? (Random order)

If Yes, press ...
If No, press ...
If you are not sure press 3

Q4: Do you use WhatsApp? (Random order)

If Yes, press ...
If No, press ...
If you are Not sure press 3

Q4A: What is the biggest reason you don’t use the internet? (Random Order)

If you are not sure what it is, press ..
If you don’t know how it would be useful, press ..
If it would be too expensive, press ..
If you don’t want to learn to use it, press ..
For any other reason, press 5

Q5: Have you heard of Wikipedia before this call? (Multiple choice)

If you have heard of Wikipedia before this call, press 1
If you have never heard of Wikipedia before this call, press 2

Q6: Where did you find out about Wikipedia? (Random Order)

If you heard about Wikipedia from your friends or family, press ...
If you heard about Wikipedia from school, press ...
If you heard about it from the Internet, press ...
If you heard about it from radio, tv, or billboards, press ...
If you are not sure, press 5

Q7: How often do you read Wikipedia? (Multiple Choice/Reverse order)

if you read Wikipedia every day, press 1
if you read Wikipedia once a week, press 2
if you read Wikipedia once a month, press 3
If you almost never read Wikipedia, press 4
if you have never read Wikipedia, press 5

Q8: Are you interested in reading Wikipedia? (Random Order)

If you are not interested in reading Wikipedia, press ...
If you are somewhat interested in reading Wikipedia, press ...
If you are very interested in reading Wikipedia, press ...

Q9A: Which of the following changes, if any, would make you more likely to use Wikipedia? (Random Order)

if internet data charges were cheaper, press ..
if you trusted the content, press ..
if there were more interesting articles, press ..
if you knew how to find and use Wikipedia, press ..
if none of these changes matter to you, press 5

Q9B: What is the largest barrier keeping you from reading Wikipedia? (Random Order)

if internet data charges are too expensive, press ..
If you don’t trust the content on Wikipedia, press ..
If the articles are not interesting enough, press ..
if you do not know how to find and use Wikipedia, press ..
For any other reason, press 5

Q9C: What other things might be keeping you from reading Wikipedia? (Random Order)

If you can’t find Wikipedia in your language, press ..
If you are not sure how Wikipedia would be useful to you, press ..
If you don’t frequently have access to the internet, press ..
For any other reason, press 4

Q9D: Would any of the following changes to Wikipedia matter to you? (Random Order)

If Wikipedia is available in your language, press ..
If you knew exactly how Wikipedia is useful to you, press ..
If you had more frequent internet access, press ..
If none of these changes matter to you, press 4

Q10: What do you use Wikipedia for the most? (Random Order)

If you use Wikipedia the most for school or college, press ..
If you use Wikipedia the most for work, press ..
If you use Wikipedia the most for entertainment, press ..
If you use Wikipedia the most for another reason, press 4

Q11: Can you use the internet with your cell phone? (Random Order)

if you can use the internet with your cell phone, press ..
if you cannot use the internet with your cell phone, press ..
if you are not sure if you can use the internet with your cell phone, press 3

Q12: How do you access the internet on your phone? (Multiple Choice/reverse order)

If you don’t use the internet on your phone, press 1
If you only use cellular data, press 2
If you only use Wifi, and no cellular data, press 3
If you use both Wifi and cellular data, press 4
If you are not sure, press 5

Q13: Do you download and use Apps on your phone?

If you get and use Apps, press ...
If you do not download and use Apps, press ...
If you are not sure, press 3

Q13A: What network speed do you usually get on your phone? (Multiple Choice)

If you get 2G or Edge, press 1
If you get 3G, press 2
If you get better than 3G, press 3
Not sure, press 4

Q14: How old are you? (Multiple Choice)

if you are less than 18 years old, press 1
if you are between 18 - 30 years old, press 2
if you are between 30 - 50 years old, press 3
if you are over 50 years, press 4
If you prefer not to say, press 5

Q15: Are you male or female? (Multiple Choice)

if you are female, press 1
if you are male, press 2
If you prefer not to say, press 3

Q16: Do you live in a rural or an urban area? (Multiple Choice)

If you live in a rural area or small town, press 1
If you live in an urban area or city, press 2

Statements

S1: Greetings, we are from Wikipedia and are conducting a research survey to improve our services. We would like to ask you a few questions about how you use your phone to access information. If you complete this survey, you will be entered into a raffle to win 150 minutes of airtime. This survey won’t take more than a few minutes of your time. Please listen to each question carefully and respond as using the keypad on your phone.

S1 Alternate: Greetings, For a chance to win 150 minutes of airtime, please complete the following survey. We are from Wikipedia and are conducting a research survey to improve our services. We would like to ask you a few questions about how you use your phone to access information. This survey won’t take more than a few minutes of your time. Please listen to each question carefully and respond as using the keypad on your phone.

S2: Wikipedia is an internet website where you can find information about almost anything you would like to know.

S4: Thank you for completing our survey. You have have been entered into a raffle to win 150 minutes of airtime. We really appreciate your time. Have a wonderful day.