Global Reach/Goals/FY2017-18 Q1 Team

Global Reach

Goal setting process owner: Adele Vrana

Status fields can use the following templates: In progress…, Postponed, Done

Goal	Measurement of Success	Dependency	Status
Goal 1 Share the results of awareness building efforts in Iraq to WMF staff and Wikimedia community. Program 6: Wikipedia’s Awareness and Usage Research	Present the results of both pre and post Asiacell launch phone surveys in Iraq, along with the analytics results. Create communications plan for discussing Iraq results.	External: Votomobile	Done Presented week of Sep 25/17.
Goal 2 Increase readership and access to Wikimedia projects by addressing the affordability barrier (high data costs) in our target countries. Program 7 - Wikipedia Zero: conducting impact assessment and focusing partnerships to target countries	Launch of Wikipedia Zero partnership in Nigeria (Smile Nigeria: 250K subs) NOTE: Nigeria is one of the 6 priority countries we have conducted New Readers research on. The additional countries are: Mexico, Brazil, India, Indonesia and Egypt.	External: Smile Internal: Comms	Done Launched Wed 5th July.
Goal 3 Planning future direction of partnerships in Global Reach affordability-focused partnerships and program. Program 7 - Conducting impact assessment of affordability-focused partnerships	Finalize strategic proposal with a reassessment of affordability-focused partnerships and programs.	Internal: Comms and Legal	Done Reassessed affordability-focused partnerships and programs and strategic proposal finalized. To be communicated during Q2.
	Hire the Partnerships & Global Reach Lead Programs manager.	Internal: Recruiting/T&C	Done Hired completed.
Goal 4 (Crossfunctional): Movement Strategy. Launch and execute planned activities as part of the 2030 Wikimedia Movement Strategy by leading synthesis and communications for "New Voices".	Synthesize and elevate insights and findings from the New Voices track (design research results, expert interviews, local events). Be a liaison for affiliate-led events to be held in the Middle East, Africa, Asia, and Latin America. Conclude 1:1 interviews with experts in the Middle East, Africa, Asia, and Latin America. Communicate synthesized information gathered in New Voices track to Wikimedia community present at Wikimania 2017, including presentations, regional meetings, participation in the Community Village, among others.	Internal: - Movement Strategy Core and extended team, Comms.	Done 96 expert interviews conducted in our target regions 22 affiliate-led events held in our target regions. New Voices Track D findings presented at Wikimania.
Goal 5 (Crossfunctional): New Readers program Increase awareness of Wikipedia in two of our target countries, in collaboration with local communities. Communicate projects and efforts of New Readers with Wikimedia community.	We will work together with Communications on rolling out the marketing plans in India and Nigeria alongside the Wikimedia communities there.	Internal: Comms, Legal. External: Marketing agency.	In progress… The 2 web videos (1 and 2 and the Q&A blog post featuring the Nigerian UG / community launched the week of September 20th. The marketing agency for India awareness campaign has been selected. Currently, at scripting stage. Community review team has been setup. Learnings from New Readers Awareness campaigns in Iraq and Nigeria presented at Wikimania.
	Deliver a plan to distribute offline Wikipedia at a national level in 1-3 target countries. Plan should include product, partnerships, and grant strategies as appropriate.	Internal: Product. External: Kiwix.	In progress… Pipeline being completed, for plan to be completed in Q2. Ongoing conversation with Kiwix within grant advisory. Preparing for next round of grant. Offline general strategy being built for Q2
	Determine viability of policy actions or collaborations around affordability (i.e. joining relevant coalitions).	Internal: Legal.	In progress… Review by policy team finalized. Georgina/Jorge defining final recommendation for New Readers.
	Communicate New Readers current work to Wikimedia community present at Wikimania 2017, including presentations, regional meetings, participation in the Community Village, among others.	Internal: Product,Comms, Legal.	Done New Readers work presented at Wikimania 2017.