| Goal
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Measurement of Success
|
Dependency
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Status
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Goal 1
- Share the results of awareness building efforts in Iraq to WMF staff and Wikimedia community.
Program 6: Wikipedia’s Awareness and Usage Research
|
- Present the results of both pre and post Asiacell launch phone surveys in Iraq, along with the analytics results.
- Create communications plan for discussing Iraq results.
|
|
 Done
Presented week of Sep 25/17.
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Goal 2
- Increase readership and access to Wikimedia projects by addressing the affordability barrier (high data costs) in our target countries.
Program 7 - Wikipedia Zero: conducting impact assessment and focusing partnerships to target countries
|
- Launch of Wikipedia Zero partnership in Nigeria (Smile Nigeria: 250K subs)
- NOTE: Nigeria is one of the 6 priority countries we have conducted New Readers research on. The additional countries are: Mexico, Brazil, India, Indonesia and Egypt.
|
- External: Smile
- Internal: Comms
|
Done
Launched Wed 5th July.
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Goal 3
- Planning future direction of partnerships in Global Reach affordability-focused partnerships and program.
Program 7 - Conducting impact assessment of affordability-focused partnerships
|
- Finalize strategic proposal with a reassessment of affordability-focused partnerships and programs.
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- Internal: Comms and Legal
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Done
Reassessed affordability-focused partnerships and programs and strategic proposal finalized. To be communicated during Q2.
|
- Hire the Partnerships & Global Reach Lead Programs manager.
|
|
Done
Hired completed.
|
Goal 4 (Crossfunctional): Movement Strategy.
- Launch and execute planned activities as part of the 2030 Wikimedia Movement Strategy by leading synthesis and communications for "New Voices".
|
- Synthesize and elevate insights and findings from the New Voices track (design research results, expert interviews, local events).
- Be a liaison for affiliate-led events to be held in the Middle East, Africa, Asia, and Latin America.
- Conclude 1:1 interviews with experts in the Middle East, Africa, Asia, and Latin America.
- Communicate synthesized information gathered in New Voices track to Wikimedia community present at Wikimania 2017, including presentations, regional meetings, participation in the Community Village, among others.
|
- Internal: - Movement Strategy Core and extended team, Comms.
|
Done
- 96 expert interviews conducted in our target regions
- 22 affiliate-led events held in our target regions.
- New Voices Track D findings presented at Wikimania.
|
Goal 5 (Crossfunctional): New Readers program
- Increase awareness of Wikipedia in two of our target countries, in collaboration with local communities.
- Communicate projects and efforts of New Readers with Wikimedia community.
|
- We will work together with Communications on rolling out the marketing plans in India and Nigeria alongside the Wikimedia communities there.
|
- Internal: Comms, Legal.
- External: Marketing agency.
|
 In progress…
- The 2 web videos (1 and 2 and the Q&A blog post featuring the Nigerian UG / community launched the week of September 20th.
- The marketing agency for India awareness campaign has been selected. Currently, at scripting stage. Community review team has been setup.
- Learnings from New Readers Awareness campaigns in Iraq and Nigeria presented at Wikimania.
|
- Deliver a plan to distribute offline Wikipedia at a national level in 1-3 target countries. Plan should include product, partnerships, and grant strategies as appropriate.
|
- Internal: Product.
- External: Kiwix.
|
In progress…
- Pipeline being completed, for plan to be completed in Q2.
- Ongoing conversation with Kiwix within grant advisory. Preparing for next round of grant.
- Offline general strategy being built for Q2
|
- Determine viability of policy actions or collaborations around affordability (i.e. joining relevant coalitions).
|
|
In progress…
- Review by policy team finalized. Georgina/Jorge defining final recommendation for New Readers.
|
- Communicate New Readers current work to Wikimedia community present at Wikimania 2017, including presentations, regional meetings, participation in the Community Village, among others.
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- Internal: Product,Comms, Legal.
|
Done
|
In progress…, 
Postponed, 
Done