Global Reach/Brazil survey

Do you use the internet

Our respondents who used the internet

Top reasons for using the internet

Awareness of Wikipedia

During our travels outside of North America and Europe, we noticed that many people we spoke with were completely unfamiliar with Wikipedia, despite having internet access. We were curious to quantify our anecdotal observations to understand how widespread this was.

How they learned about Wikipedia

Of the respondents who had heard of Wikipedia, we asked how they had found out about it.

Reasons for using Wikipedia

Brazil is unusual here in that Wikipedia is used for entertainment more than work.

Frequency of use

The results of this question are used further in the survey to ask additional questions of the infrequent or non-users and learn more about their perspectives.

How interested were the infrequent / non-users

For the respondents who said 'rarely' or 'never' to how often they use Wikipedia, we asked about their interest in Wikipedia. We wanted to see if people who didn't use it just didn't care, or wanted to but experienced some barrier

For those users with some interest, what was the biggest barrier

For the respondents who said 'rarely' or 'never' to how often they use Wikipedia, and also said they had some level of interest in Wikipedia, we asked them what they felt the largest barrier was.

For those users with no interest, what would make them more likely to use Wikipedia

For the respondents who said 'rarely' or 'never' to how often they use Wikipedia, and also said they had no interest in Wikipedia, we asked them what changes would make them more likely to use Wikipedia

Smartphones vs Feature phones

To avoid differences of interpretation of what exactly a smartphone is, we instead focused on whether their mobile phone could possibly access the internet. This is the key differentiator between feature phones and smart phones, as well as identifying who might be able to access Wikipedia on the internet.