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Since August, the Fundraising Committee has been running a fundraising test each Thursday afternoon for one hour. These tests are helping us to get all of our systems in order before the hectic fundraiser starts. But most importantly, they are showing us which messages will best motivate donors this year.
If you have any ideas, please propose banners to include in the next test on the Messages page.
You can see the winning banners below from our tests. The percentages indicate the share of people who clicked on each banner. (In each test, equal number of people were exposed to each banner.)
Check out the Fundraising Updates page where we discuss what we've learned so far and upcoming tests and challenges.
Test Fifteen: October 28th, 2010[edit]with all data from todays test
Test fourteen: October 26th, 2010[edit]Spreadsheet with all English data from todays test
Portugese Wikipedia[edit]Spreadsheet with all Portuguese data from todays test
Click here for the full spreadsheet with all data from the French test
Click here for the full spreadsheet with all data from the Dutch tests
Click here for the full spreadsheet with all data from the Swedish test
Click here for the full spreadsheet with all data from the Italian tests
Click here for the full spreadsheet with all data from the French test
Test thirteen: October 21st, 2010[edit]Spreadsheet with all data for todays test
| Landing Page Description
|
Donation rate (per click)
|
Total donations (USD)
|
Total donations
|
Average donations (USD)
|
| Suggested donations of $100,$50,$35,$20 and the classic letter from last year |
0.81% |
$7,100.05 |
198 |
$35.86
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| Suggested donations of $20,$35,$50,$100 (reversed)with the class letter from last year |
0.70% |
$5,963.59 |
170 |
$35.07
|
| "Funny Looks" Jimmy letter with donation P.S. ask on the bottom (not on the top) |
0.92% |
$9,870.21 |
227 |
$43.48
|
| Classic Jimmy letter from last year with no donation ask in the top line |
0.58% |
$6.010.00 |
142 |
$42.32
|
| 3rd version of Jimmy letter (starting with No ads. No profits. No agenda.) |
0.73% |
$7,942.80 |
177 |
$44.87
|
| Classic Jimmy letter from last year with an a sentence asking for donations at the top AND a PS. asking at the bottom |
0.68% |
$7,640.80 |
165 |
$46.31
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| 1 step form with the classic Jimmy letter from last year |
0.84% |
7,442.65 |
294 |
25.32
|
| Only one banner was used: Banner 50, which ran at 70% and randomly sent the donor to 1 of the 7 landing pages.
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Test twelve: October 19th, 2010[edit]Spreadsheet with all data for todays test
| Landing Page Description
|
Donation rate (per click)
|
Total donations (USD)
|
Total donations
|
Average donations (USD)
|
| Control: Suggested donations of $100,$50,$35,$20 with the same letter as last year |
0.82% |
$7,410.82 |
233 |
$31.81
|
| Suggested donations of $20,$35,$50,$100 (reversed)with the same letter as last year |
0.85% |
$9,330.24 |
241 |
$38.71
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| Suggested donations of $100,$50,$35,$20 with Version 1 of alternate text (starting with For some...) |
0.80% |
$10,469.46 |
228 |
$45.92
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| Suggested donations of $20,$35,$50,$100 (reversed) with Version 1 of alternate text (starting with For some...) |
0.89% |
$9,427.07 |
251 |
$37.56
|
| Suggested donations of $100,$50,$35,$20 with Version 2 of alternate text (starting with I started...) |
0.69% |
$7,155.54 |
193 |
$37.08
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| Suggested donations of $20,$35,$50,$100 (reversed) with Version 2 of alternate text (starting with I started... |
0.66% |
$7,049.43 |
190 |
$37.10
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| Only one banner was used: Banner 50, which ran at 60% and randomly sent the donor to 1 of the 6 landing pages.
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Test eleven: October 14th, 2010[edit]Spreadsheet with all data for todays test (interesting!)
| Landing Page Description
|
Donation rate (per click)
|
Total donations (USD)
|
Total donations
|
Average donations (USD)
|
| Control: Jimmy header, Give a comment box and suggested donations of $250, $100, $75, $35 |
0.65% |
$9,262.46 |
278 |
$33.32
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| Jimmy header, Give a comment box and suggested donations of $100, $50, $35, $20 |
0.86% |
$9,966.81 |
369 |
$27.01
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| Just give a comment box and suggested donations of $100, $50, $35, $20 no Jimmy header |
0.89% |
$10,914.19 |
383 |
$28.50
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| Jimmy header, NO give a comment box and suggested donations of $100, $50, $35, $20 |
0.98% |
$11,822.82 |
423 |
$27.95
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| Only one banner was used: Banner 50, which ran at 60% and randomly sent the donor to 1 of the 4 landing pages.
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Test ten: October 12th, 2010[edit]Spread sheet with full test statistics
spreadsheet with full French statistics
- the French tests were run on the 12th of october. The Google spreadsheet does not seem to contain any data at that date. Anthere
Spreadsheet with full German statistics
Test nine: October 11th, 2010[edit]- Text only banners
- Full background image banners
- Jimmy head background only
Test seven: September 30th, 2010[edit]Detailed test discussion stat report
- Test seven Statistics Spreadsheet with full data (click '09-23 working' at bottom)
- Click through rate represents how many people who saw a given banner (an impression) clicked on it. It is calculated by dividing total banner clicks over total banner impressions.
Test six: September 23rd, 2010[edit]Detailed test discussion stat report
- Click through rate represents how many people who saw a given banner (an impression) clicked on it. It is calculated by dividing total banner clicks over total banner impressions.
- N/A is used for per landing page data because impression data is only useful for the banner as a whole (the TOTAL lines)
Test five: September 16th, 2010[edit]Detailed test discussion stat report
- Click through rate represents how many people who saw a given banner (an impression) clicked on it. It is calculated by dividing total banner clicks over total banner impressions.
Test four: September 9th 2010[edit]Detailed test history Full stat report Discuss this test
| Banner text
|
% of total clicks
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| Be curious |
28%
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| Stay curious |
24%
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| Be curious. Be bold. |
23%
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| Who funds {{SITENAME}}? You do. |
9%
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| Think of a world without {{SITENAME}} Keep free knowledge alive. |
8%
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| Who funds {{SITENAME}}? You do. Donate today. |
5%
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| Wikipedia is the world's greatest repository of knowledge. [Donation needed] |
4%
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Test three: September 2nd 2010[edit]Detailed test history Full stat report Discuss this test
| Banner text
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% of total clicks
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| Stay curious |
60%
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| Free, Innovative, Non-profit. This is Wikipedia. |
14%
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| The 7th most visited website in the world might be the most important. Donate today. |
11%
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| "If you make one gift this year, make it the gift of knowledge." -- Nelson Mandela |
8%
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| Wikipedia: Supported by readers like you. |
7%
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Test two: August 26th 2010[edit]Detailed test history Full stat report Discuss this test
| Banner text
|
% of total clicks
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| Help us change the world / Support Free Knowledge |
57%
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| Help us change the world / Donate today to support free knowledge |
43%
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Test one: August 19th 2010[edit]Detailed test history Full stat report Discuss this test
| Banner text
|
% of total clicks
|
One entry became 33 million. One language became 270.
Help protect what we’ve created. |
69%
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| Wikipedia: Edited by volunteers, supported by readers like you. |
31%
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Wikimedia fundraisers rely on short banner messages running at the top of project pages. We're looking for messages that catch the attention of readers, and motivate them to click through and donate. The better our banners, the more efficient our fundraising.
Contribute your own banner idea on the Messages page!
If you want to geek out on the detailed test results click here, check out the in-depth results tables, and join the conversation.
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