Fundraising 2010/Banner testing/Stats/Stats report 2010-09-09/Consolidated
Please note: All banners tested this week used the same landing page ( seen here ). It included the basic landing page we have used recently (with the picture of Jimmy Wales and a link to donor comments) with the addition of text about "The knowledge revolution" that is Wikipedia and it's sister sites.
- Overall Click rates
| Banner 6 (SC) "Stay curious." |
Banner 10(BC) "Be curious." |
Banner 11(TOAW) "Think of a world without {{Sitename}} Keep free knowledge alive." |
Banner 12(DN) "Wikipedia is the world's greatest repository of knowledge. [Donation needed]" (Wikipedia only) |
Banner 13(WFA) "Who funds {{Sitename}}? You do. Donate today." |
Banner 14(WF) "Who funds {{Sitename}}? You do." |
Banner 15(BCBB) "Be curious. Be bold." | |
|---|---|---|---|---|---|---|---|
| Total banner clicks | 3236 | 3826 | 1084 | 479 | 682 | 1224 | 3115 |
| Percent of total clicks | 24% | 28% | 8% | 4% | 5% | 9% | 23% |
- Impression to click comparisons
| Banner 6 (SC) | Banner 10(BC) | Banner 11(TOAW) | Banner 12(DN) (Wikipedia only) |
Banner 13(WFA) | Banner 14(WF) | Banner 15(BCBB) | |
|---|---|---|---|---|---|---|---|
| Impressions | 727516 | 730043 | 726180 | 710188 | 734898 | 735222 | 730206 |
| Banner Clicks | 3095 | 3711 | 923 | 307 | 515 | 1064 | 2970 |
| Conversion %% | 0.43% | 0.51% | 0.13% | 0.04% | 0.07% | 0.14% | 0.41% |
- Donation Statistics
| Banner 6 (SC) | Banner 10(BC) | Banner 11(TOAW) | Banner 12(DN) (Wikipedia only) |
Banner 13(WFA) | Banner 14(WF) | Banner 15(BCBB) | |
|---|---|---|---|---|---|---|---|
| # who clicked donate | 15 | 10 | 18 | 13 | 7 | 13 | 11 |
| Completed donations | 1 | 2 | 4 | 2 | 3 | 3 | 2 |
| Conversion % | 6.67% | 20.00% | 22.22% | 15.38% | 42.86% | 23.08% | 18.18% |
| $ received (USD) | $5.00 | $85.00 | $55.00 | $98.39 | $136.54 | $75.00 | $40.00 |