Fundraising 2010/Banner testing/Stats/Stats report 2010-08-19
Notes regarding donation results: There was unfortunately limited data available for this test but we're still trying to get a bit more that could be useful. For now below is some data distilled from http://wikimediafoundation.org/wiki/Special:ContributionTrackingStatistics and an sql search. Banners and landing pages: Each banner and landing page corresponds to the numbers in the tracking descriptions above. They are also linked Button Hits: Each hit is one person clicking on either "Donate via Credit Card" or "Donate via PayPal" Donations: Actual donations that went though at the time Amount: Total amount of donations that went through (US dollars) Average: Average amount of donations that went through (US dollars)- Amount/Donations Highest: The highest donation that went through
| Banner text | A: Sitename: Edited by volunteers, supported by readers like you. | B: One entry became 33 million. One language became 270. Help protect what we’ve created. | ||
|---|---|---|---|---|
| Same number of people saw both banners | 622 clicked A (31% of total clicks) | 1383 clicked B (69% of total clicks) | ||
| Landing page text | Text expanding on banner | No extra text | Test expanding on banner | No extra text |
| Clicks from each banner were directed 50/50 to each landing page | 4 hit donate (.6% of A's clicks) | 8 hit donate (1.3% of A's clicks) | 8 hit donate (.58% of B's clicks) | 10 hit donate (.72% of B's clicks) |
| Completed donations | 1 actually donated (.16% of A's clicks) | 2 actually donated (.32% of A's clicks) | 3 actually donated (.22% of B's clicks) | 2 actually donated (.14% of B's clicks) |
| Total donated (Which combo won?) | $35.00 (52% of A's donations) | $32.09 (48% of A's donations) | $55.00 (73% of B's donations) | $20.00 (27% of B's donations) |
| Which Banner won? | $67.09 (47% of total) | $75.00 (53% of total) | ||
| Banner | Landing Page | Payment Type | Button Hits | Donations | Amount | Average | Highest |
|---|---|---|---|---|---|---|---|
| 2010_testing1 | 2010_Landing_1 | Credit Card | 4 | 1 | $35.00 | $35.00 | $35.00 |
| 2010_testing1B | 2010_Landing_2 | Credit Card | 5 | 1 | $32.09 | $32.09 | $32.09 |
| 2010_testing1B | 2010_Landing_2 | Pay Pal | 3 | 1 | $10.00 | $10.00 | $10.00 |
| 2010_testing2 | 2010_Landing_3 | Pay Pal | 3 | 2 | $6.00 | $3.00 | $5.00 |
| 2010_testing2 | 2010_Landing_3 | Credit Card | 5 | 1 | $50.00 | $50.00 | $50.00 |
| 2010_testing2B | 2010_Landing_4 | Pay Pal | 5 | 2 | $40.00 | $20.00 | $20.00 |
| 2010_testing2B | 2010_Landing_4 | Credit Card | 5 | 0 | $0.00 | $0.00 | $0.00 |
- consolidated data
| Banner | Landing Page | Button Hits | Donations | Amount | Average | Highest |
|---|---|---|---|---|---|---|
| 2010_testing1 | 2010_Landing_1 | 4 | 1 | $35.00 | $35.00 | $35.00 |
| 2010_testing1B | 2010_Landing_2 | 8 | 2 | $42.09 | $21.05 | $32.09 |
| 2010_testing2 | 2010_Landing_3 | 8 | 3 | $56.00 | $18.67 | $50.00 |
| 2010_testing2B | 2010_Landing_4 | 10 | 2 | $40.00 | $20.00 | $20.00 |
- Total clicks on each banner. How many times they clicked the banner and went to a landing page
| Banner1 (inlcudes 1B) | Banner2 (includes 2B) | |
|---|---|---|
| TOTAL CLICKS | 622 | 1383 |
- detailed banner click analysis
Notes: NONE: No referral data googleusercontent: Click throughs when someone was using Google Translate to view the page. Wikimedia:Think this may be Commons but still checking up on that
| Project | Banner1/Landing1 | Banner1B/Landing2 | Banner2/Landing3 | Banner2B/Landing4 |
|---|---|---|---|---|
| enWiki | 309 | 259 | 638 | 586 |
| enWikinews | 1 | |||
| enWiktionary | 1 | 3 | 3 | |
| googleusecontent | 3 | 2 | 5 | |
| enWikibooks | 1 | |||
| NONE | 17 | 21 | 21 | 56 |
| Wikimedia | 5 | 5 | 19 | 10 |
| enWikiquote | 1 | 1 | ||
| mediawiki | 1 | 1 | ||
| 1 |