Fundraising 2009/Plan

Fundraising 2009
General
Plan Timeline
Design and message (Meta)
Original website design mock-ups Alternative banner ideas Launch feedback
Translations
Translations main page Core messages Supplementary messages FAQ Translatewiki extensions Thank You Appeal
Live donation pages (WMFwiki)
Main donation landing page (en) Donor comments feed
Raw statistics
FundraiserStatistics ContributionStatistics ContributionTrackingStatistics csv
Public relations/Announcements
Opening press release Closing press release Blog posts
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Goal

The Annual Fundraiser represents WMF's best opportunity to solicit donations from the world to support its mission. Usually held at the end of the calendar year, the Annual Fundraiser is geared towards encouraging the large volume of users, contributors, visitors, & editors to making a financial gift (recognizing that so many already give time, energy, & thought) to continuing the WMF mission.

A significant portion of our revenue comes from individual gifts.

Time line

The time line can be found here.

Tentative start date for the fundraiser is November 3rd, 2009 (UTC) until January 9th, 2010 (UTC). The dates may move depending on any number of factors: hitting our goal early, not hitting our goal, or other technical or mission-related effects.

Marketing and PR

See description here.

Technical Components

See info here.

Reporting

Much like last year, we are expecting a full and public reporting of our efforts to date. I'll have those links up as they are available.

Last year's links:

• http://wikimediafoundation.org/wiki/Special:ContributionStatistics
• http://wikimediafoundation.org/wiki/Special:FundraiserStatistics (bugzilla:21499)
• http://meta.wikimedia.org/wiki/Fundraising_2008/Report