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This is not a document; this page, by now, has only the purpose of presenting ideas to others parts of Wikimedia Envoriment

Activities Plan for the First Half of 2025

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STRATEGIC PLANNING AND FUNDAMENTALS:

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  • Annual Planning Meeting (January):
    • Objective: Define the strategic objectives of the year, prioritising projects aligned with the organisation's mission and values. Establish key performance indicators (KPIs) to measure progress and impact. Allocate resources effectively and develop a detailed budget. Dedicate the necessary time to solidify the Diversity, Equity, and Inclusion (DEI) Agenda objectives to integrate them into all aspects of planning.
    • SDGs: 17 (Partnerships for the goals)
    • Metrics: Number of strategic objectives defined, approved budget, KPIs defined for each objective.
    • Governance: Formal document with meeting minutes, assigned responsibilities, and follow-up schedule.
  • DEI Audit (January):
    • Objective: Review existing practices within the organisation to identify areas for improvement regarding diversity, equity, and inclusion. Analyse the demographics of members, leadership positions, communication styles, project selection, and the overall culture of the organisation.
    • SDGs: 5 (Gender equality) and 10 (Reduced inequalities)
    • Metrics: Audit report with identified areas for improvement and action plan for implementation.
    • Communication: Presentation of the audit results to the community and request for feedback.
  • Marketing Plan (January):
    • Objective: Develop a campaign to raise awareness about free knowledge and advocate for supportive policies. Create engaging content for social media platforms to promote activities, engage communities, and build an online presence. Develop a user-friendly website and newsletter to share information, updates, and resources.
    • SDGs: 9 (Industry, innovation and infrastructure) and 17
    • Metrics: Social media reach, number of newsletter subscribers, website traffic.
    • Internationalisation: Create materials, newsletters, and reports in Spanish for the Latin American audience and in English for global dissemination of information.
  • Needs Assessment (January/February):
    • Objective: Conduct surveys and interviews with potential beneficiaries (communities, educators, researchers) to understand their needs regarding access to free educational media about Brazilian heritage. Ensure the relevance and impact of future projects.
    • SDGs: 4 (Quality education) and 11 (Sustainable cities and communities)
    • Metrics: Number of surveys and interviews conducted, report with identified needs.
  • Partnership Development Strategy (February):
    • Objective: Identify and prioritise potential partners, including NGOs, cultural institutions, government agencies, educational institutions, and relevant companies. Develop a clear communication strategy to build mutually beneficial relationships.
    • SDGs: 17
    • Metrics: Number of partnerships established, type of partnerships (NGOs, cultural institutions, etc.).
    • Internationalisation: Seek partnerships with Lusophone and Hispanic organisations.
  • Inclusive Leadership Training (February):
    • Objective: Equip leaders and organizers with the skills and knowledge to create an inclusive environment that welcomes and values diverse perspectives. Manage diverse teams effectively and address potential biases. Develop strategies for inclusive communication and decision-making. This training will be conducted online for internal collaborators.
    • SDGs: 4 (Quality education), 5, 10, and 17
    • Metrics: Number of participants, participant satisfaction evaluations, practical application of acquired knowledge.
    • Governance: Training materials made available online for later consultation.
  • Wikidata Training (February):
    • Objective: Introduce team members to the structure, data model, and editing tools of Wikidata. Teach how to connect images and videos from Wikimedia Commons to Wikidata items. Teach how to add structured data to Wikidata to enhance information retrieval and analysis. This training will be conducted online for internal collaborators.
    • SDGs: 4, 17
    • Metrics: Number of participants, participant satisfaction evaluations, number of edits made to Wikidata after the training.
    • Governance: Training materials made available online for later consultation.
  • Accessibility Training (March):
    • Objective: Provide training on creating accessible media (images, videos, and educational materials) for people with disabilities. This should cover captions, audio descriptions, alternative text, and inclusive design principles.
    • SDGs: 4, 10
    • Metrics: Number of participants, participant satisfaction evaluations, increase in the production of accessible media.
    • Governance: Accessibility checklist to be used in all projects.
  • Sustainability Planning (April):
    • Objective: Explore long-term funding options, including grant writing, membership campaigns, and corporate partnerships. Develop a financial sustainability plan to ensure the long-term viability of the organisation.
    • SDGs: 17
    • Metrics: Financial sustainability plan developed, funding proposals submitted.
  • Intercultural Communication Training (May):
    • Objective: Enhance members' ability to communicate effectively with people from diverse cultural backgrounds, respect different communication styles and avoid cultural misunderstandings. This training will be conducted online for internal collaborators.
    • SDGs: 10, 17
    • Metrics: Number of participants, participant satisfaction evaluations, observed improvement in intercultural communication in projects.
    • Governance: Intercultural communication guide made available for consultation.
  • Bias Awareness Workshop (June):
    • Objective: Facilitate discussions and activities to raise awareness about unconscious biases and develop strategies to mitigate their influence on decision-making and interactions. Foster a more inclusive and equitable organisational culture.
    • SDGs: 10, 16
    • Metrics: Number of participants, observed behaviour change after the workshop.


ENGAGING WITH COMMUNITIES:

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  • Wiki Loves Folklore (Nov-April):
    • This activity will be carried out in conjunction with the WMB.
    • Objective: Document and celebrate Brazilian folklore through photographs, promoting free knowledge and community engagement. Identify target folklore themes and regions, develop outreach materials, and establish partnerships with folklore groups. Organise training sessions on relevant photography and documentation techniques. Finalise partnerships, prepare online resources, set up communication channels for participants, and engage diverse communities. Promote the contest through social media, press releases, and collaborations with cultural organisations. Run the contest, provide support to participants, and organise the judging. Announce the winners, organise an exhibition (online or physical), and share the results with the community. Integrate Wikidata by creating items for folklore traditions and linking uploaded images.
    • SDGs: 11 (Sustainable cities and communities), 15 (Life on land), and 17
    • Metrics: Number of participants, number of photos submitted, social media reach, number of items created in Wikidata.
    • Communication: Regular newsletters to participants and online award events.
    • Internationalisation: Promotion of the contest in the Lusophone community.
  • Festival Recording (March):
    • Objective: Focus on capturing intangible cultural heritage within a city, such as traditional music performances, dance rehearsals, storytelling events, or craft demonstrations. Choose a location that reflects the community's diversity and falls within the scope of Wiki Loves Folklore.
    • SDGs: 11
    • Metrics: Number of participants, number of photos taken, local media coverage.
    • Communication: Promote the event on social networks and Wikimedia community channels.
  • Wiki Loves Africa (December-May):
    • Objective: Celebrate African culture in Brazil through photography, highlighting its influence and contributions to Brazilian society. Identify target themes and regions. Develop outreach materials. Establish partnerships with groups and institutions, especially with Lusophone countries in Africa (Angola, Cape Verde, Guinea-Bissau, Mozambique, and São Tomé and Príncipe) and with institutions in African countries that have influenced Brazil. Organise training sessions. Finalise partnerships, prepare online resources and set up communication channels for participants. Engage diverse communities. Promote the competition. Run the competition, provide support to participants and organise the judging. Announce the winners. Integrate with Wikidata. Link uploaded images.
    • SDGs: 10 (Reduced inequalities), 11, 17
    • Metrics: Number of participants, number of photos submitted, social media reach, number of items created in Wikidata.
    • Communication: Regular newsletters to participants and online award events.
    • Internationalisation: Create specific outreach materials for Lusophone African countries (Angola, Cape Verde, Guinea-Bissau, Mozambique, and São Tomé and Príncipe), translating the rules and support materials into Portuguese. Promote the contest on social media and online platforms in these countries, seeking to increase participation and recognition of the contest in the Lusophone community. Contact cultural organisations and institutions in Lusophone African countries, seeking partnerships to disseminate the contest and carry out joint events. Identify institutions and researchers in African countries that have influenced Brazil to promote knowledge exchange, collaboration in research projects, and dissemination of content related to African culture and its legacy in Brazil.
  • Wiki Loves Earth (May-July):
    • Objective: Photograph protected areas and other natural beauties, contributing to the knowledge and conservation of biodiversity. Identify natural heritage sites, focusing on those not yet in Wikidata. Develop outreach materials and establish partnerships with environmental organizations. Finalise partnerships, prepare online resources, and set up communication channels for participants. Promote the competition through social media, press releases, and collaborations with environmental organizations. Run the competition, provide support to participants, and organise the judging. Integrate Wikidata by linking uploaded images to Wikidata items for species and locations.
    • SDGs: 13 (Climate action), 15, 17
    • Metrics: Number of participants, number of photos submitted, social media reach, number of items created in Wikidata.
    • Communication: Regular newsletters to participants, online award events.
    • Mobilisation: Mobilise the community of biologists to identify species.
  • Nature Photography Course (April):
    • Objective: Enhance participants' photographic skills and encourage the production of quality content for Wikimedia Commons. A series of workshops or online sessions covering equipment and settings, composition and lighting, macro photography and wildlife photography, post-processing, and editing techniques.
    • SDGs: 4, 13, 15
    • Metrics: Number of participants, satisfaction ratings, and photos resulting from the course uploaded to Wikimedia Commons.
  • Photographic Walk (April):
    • Objective: Promote nature photography and encourage contribution to Wikimedia Commons. As a rehearsal for Wiki Loves Earth, focus on natural environments, preferably a conservation unit near an urban centre.
    • SDGs: 13, 15 (Life on land)
    • Metrics: Number of participants, number of photos taken and uploaded to Wikimedia Commons.
    • Communication: Promotion of the event on social media and Wikimedia community channels.


DEEPENING ENGAGEMENT AND EXPANDING IMPACT (JANUARY-JUNE):

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  • Expedition to a Conservation Unit (May):
    • Objective: Document the biodiversity of a Brazilian conservation unit, producing high-quality content for Wikimedia Commons and supporting scientific research.
    • Stages:
      • Choosing a location
      • Logistics
      • Permits and authorizations
      • Community engagement
      • Team formation
      • Risk assessment
    • Organisation:
      • Communication channels
      • Pre-trip briefing
    • Expedition:
      • Photography and videography
      • Media organisation and backup
      • Engagement with local communities
      • Integration with Wikidata
    • Post-Expedition:
      • Processing and editing
      • Uploading to Wikimedia Commons
      • Sharing the findings
      • Success evaluation
    • Post-Event Feedback Survey
    • SDGs: 13, 15, 17
    • Metrics: Number of species photographed, number of photos and videos uploaded to Wikimedia Commons, number of Wikipedia articles created or improved with material from the expedition.
    • Research and Innovation: Document biodiversity and collect data for scientific research (in collaboration with research institutions).
    • Communication: Expedition report published online and disseminated to the community.


EXPANDING IMPACT THROUGH LONG-TERM PROJECTS:

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  • Museum Digitisation Project:
    • Objective: Digitise, by actively recording, the collections of natural history museums, making them accessible to the public through Wikimedia Commons.
    • Planning (February-May):
      • Identify a museum
      • Collection assessment
      • Formal agreement with the museum
      • Funding, equipment, and volunteers
      • Workflow
      • Volunteer training
    • Digitisation (June onwards):
      • Dedicated space
      • Photography and video of the specimens
      • Metadata
      • Quality control
      • Secure storage
      • Integration with Wikidata
    • Post-Digitisation (Continuous):
      • Sharing the data
      • Promoting the digitised collection
      • Periodic evaluations
    • SDGs: 4, 11, 17
    • Metrics: Number of items digitised, number of images and metadata uploaded to Wikimedia Commons, number of accesses to the digitised collection.
    • Research and Innovation: Explore using 3D photogrammetry for object digitisation.


ADDITIONAL ACTIVITIES:

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  • “Creative Commons in Practice” Workshop (February):
    • Objective: Offer an online workshop for collaborators on the practical applications of Creative Commons licences.
    • SDGs: 4, 17
    • Metrics: Number of participants, satisfaction ratings, practical application of knowledge demonstrated by participants.


  • Online Workshop on Wikimedia Commons and Open Access (Date to be defined):
    • Objective: Offer an online workshop on Wikimedia Commons and open access to a broader audience.
    • SDGs: 4, 17
    • Metrics: Number of participants, satisfaction ratings, number of uploads to Wikimedia Commons after the workshop.


  • Development of Open Educational Resources (July):
    • Objective: Create open educational resources (OER) related to Wiki Loves Earth, focusing on biodiversity and conservation.
    • SDGs: 4, 15
    • Metrics: Number of OERs created, number of downloads/accesses to OERs.

EVALUATION AND CONTINUOUS IMPROVEMENT:

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  • Objective: Monitor progress against KPIs, collect feedback, and measure the impact of the group's activities. This data will inform future planning and demonstrate the value of the organization's work. Assess the organization's financial stability and explore new funding opportunities.
  • SDGs: 17
  • Metrics: Regular progress reports, feedback collected from participants and partners, and analysis of the impact of activities.

KEY PRINCIPLES:

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  • Prioritise the inclusion of diverse backgrounds, communities, and skills.
  • Develop respectful relationships with communities and partner organisations.
  • Promote open access to information through Wikimedia Commons, Wikidata, and other platforms.
  • Encourage continuous skills development and knowledge sharing among members.



Activities Plan for the Second Half of 2025

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PLANNING AND MANAGEMENT (JULY - DECEMBER):

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  • First Half Report and Evaluation (July): Performance analysis, reach, and impact of first-half activities based on KPIs. Identify lessons learned and areas for improvement for the second half.
    • SDGs: 17 (Partnerships for the goals)
    • Metrics: Number of goals achieved, KPIs met, feedback collected, areas for improvement identified.
    • Communication: Detailed report shared with members and stakeholders.
    • Internationalisation: Include a summary in English and Spanish in the report.
    • Governance: Define responsibilities for drafting and approving the report.
  • Start of Expedition 2 Planning (July): Initial meetings to define the second expedition's scope, location, and objectives to a conservation unit.
    • SDGs: 13 (Climate action), 15 (Life on land), 4 (Quality education), and 17
    • Metrics: Definition of the expedition location, preliminary budget, initial team defined.
    • Internationalisation: Consider the participation of international volunteers and the translation of outreach materials into English and Spanish.
    • Governance: Appoint a project leader for the expedition and create a detailed schedule with the assignment of responsibilities.
    • Communication: Create a communication channel dedicated to the expedition (email, WhatsApp group, etc.) to facilitate communication among the team.
  • Budget Review and Balance (October): Detailed analysis of income and expenses for the year. Adjustments to the budget and financial planning for the coming months.
    • SDGs: 17
    • Metrics: Detailed financial balance report, budget adjustments made, and financial projections for the end of the year.
    • Governance: Approval of the balance by a finance committee with formal decision documentation.
    • Communication: Presentation of the financial balance to members and stakeholders, with a report sent by email.
  • Sustainability Planning (October): Develop a long-term strategic plan to ensure financial sustainability, including diversification of resource sources and seeking partnerships.
    • SDGs: 17
    • Metrics: Financial sustainability plan developed, actions for resource diversification, ongoing partnerships.
    • Internationalisation: Explore international funding opportunities.
    • Governance: Approval of the sustainability plan by the board of directors with documentation of the meeting and vote.
    • Communication: Presentation of the sustainability plan to stakeholders and publication in an accessible online report.
  • Review and Improvement of Internal Processes (October): Analysis of internal processes, looking for bottlenecks and opportunities for improvement, focusing on efficiency. Implement the principles of Kaizen and 5S.
    • SDGs: 9 (Industry, innovation, and infrastructure)
    • Metrics: Number of processes reviewed, improvements implemented, improved efficiency indicators.
    • Governance: Assign responsibilities for implementing improvements and set a schedule.
    • Communication: Disseminate implemented improvements to the team via email and meetings.
  • Research and Planning of New Projects (November/December): Research new project opportunities aligned with the mission. Develop proposals and action plans for the next year.
    • SDGs: 4 (Quality education), 11 (Sustainable cities and communities), 15 (Life on land), and 17
    • Metrics: Number of project ideas researched, project proposals developed, projects approved for next year.
    • Internationalisation: Research international projects and collaboration opportunities.
    • Governance: Define a process for selecting and approving new projects (with clear and documented criteria).
    • Communication: Presentation of project proposals to members and stakeholders through a presentation and written report.
  • Compliance with OSCIP Legal Obligations (Continuous): Keep legal documentation up to date and in compliance. Prepare and submit required accountability reports.
    • SDGs: 16 (Peace, justice, and strong institutions)
    • Metrics: Legal documentation in compliance, accountability and reports submitted in a timely manner.
    • Governance: Appoint a person responsible for legal compliance and maintain an updated record of all legal documents.
    • Communication: Communicate regularly about legal obligations and any changes in legislation.

TRAINING AND DEVELOPMENT (AUGUST - DECEMBER):

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  • Advanced Editing Workshop for Wikimedia Commons (August): Address topics such as category creation, use of bots for uploads and mass edits, chunk uploading of videos and images, and tools for large-scale metadata editing.
    • SDGs: 4 (Quality education) and 17
    • Metrics: Number of participants, participant satisfaction evaluations, increase in the quality of edits on Wikimedia Commons.
    • Internationalisation: Make workshop captions available in English and Spanish.
    • Governance: Define the person responsible for organizing the workshop and create a schedule.
    • Communication: Promote the workshop on different channels (email marketing, social media, etc.). The course will be available on Wikiversity.
  • Face-to-Face Nature Photography Course (September): Techniques for photographing landscapes, flora, and fauna, with practice in natural environments. Modules on environmental ethics and impact photography.
    • SDGs: 4, 15
    • Metrics: Number of participants, satisfaction ratings, and photos resulting from the course uploaded to Wikimedia Commons.
    • Internationalisation: Consider the participation of international photographers.
    • Governance: Define the course programme, schedule, and event logistics.
    • Communication: Publicise the course widely through various channels and media.
  • Mobile Application Development - Phase 1 (August) and Phase 2 (November-December):
    • Phase 1: Requirements gathering and application planning for photo and video uploads for Wiki Loves Earth. AI will be used to create an inclusive description and fill in data that participants have difficulty with.
    • Phase 2: Development, testing, and beta release.
    • SDGs: 9 (Industry, innovation, and infrastructure)
    • Metrics: Phase 1: Requirements documentation, application prototype developed. Phase 2: App developed, beta version available.
    • Governance: Define the responsibilities of the development team and create a development schedule.
    • Communication: Communicate the progress of the application development to stakeholders and the team.
    • Internationalisation: Design the application to support multiple languages.
  • Online Educational Photography Workshop (November): Cover photography and editing techniques geared towards the production of educational materials, including:
    • Photography of objects and teaching materials
    • Photography to document processes and experiments
    • Photography of people in educational settings
    • Photography for visual communication
    • Photography for the development of open educational resources (OERs)
    • SDGs: 4 (Quality education)
    • Metrics: Number of participants, satisfaction ratings, open educational resources created.
    • Governance: Define a schedule for classes and the availability of materials.
    • Communication: Promote the workshop through various channels (email, social media, etc.).
    • Internationalisation: Create the workshop in different languages (English and Spanish).
    • Communication: The course will be available on Wikiversity.

PROJECTS AND ACTIVITIES (AUGUST - DECEMBER):

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  • Expedition to a Conservation Unit 2 (September):
    • Final Planning (August):** Finalise expedition logistics (transport, accommodation, etc.), formalise partnerships, and conduct pre-expedition training.
      • SDGs: 13 (Climate action), 15 (Life on land), 4 (Quality education), and 17
      • Metrics: Logistics complete, partnerships signed, pre-expedition training conducted.
      • Internationalisation: Disseminate the expedition internationally, seeking volunteers from other countries and translating materials into English and Spanish.
      • Governance: Define responsibilities and a detailed schedule for each expedition stage (including logistics, security, documentation, etc.).
      • Communication: Maintain a communication channel for the team (email, WhatsApp group, etc.), and disseminate the expedition in different media.
    • Expedition (September):** Document biodiversity, involve the local community and integrate with Wikidata.
      • SDGs: 13, 15, and 17
      • Metrics: Number of photos and videos produced, items created in Wikidata, report on the local community's experience.
      • Internationalisation: Document in different languages.
      • Governance: Ensure team safety and respect for environmental standards.
      • Communication: Create a daily account of the expedition (text and/or video) for online sharing.
    • Post-Expedition (October):** Processing, editing, publishing on Wikimedia Commons, dissemination, and feedback survey.
      • SDGs: 13, 15, and 17
      • Metrics: Photos and videos published on Wikimedia Commons, number of Wikipedia articles created, community feedback.
      • Internationalisation: Translation of metadata and image descriptions into English and Spanish.
      • Governance: Define responsibilities for each post-expedition stage (editing, uploading, dissemination, etc.).
      • Communication: Disseminate the expedition's results in diverse media (press, social media, etc.).
  • Wiki Loves Birds (October):
    • Planning (August/September):** Define scope, participation criteria, outreach materials, and partnerships.
      • SDGs: 15
      • Metrics: Scope of the competition defined, outreach materials ready, partnerships signed.
      • Internationalisation: Translate the competition materials into English and Spanish.
      • Governance: Define the responsibilities of the organizing team and a detailed schedule.
      • Communication: Promote the competition widely, using various platforms and media.
    • Implementation (October):** Promote the Brazilian bird photography contest, encouraging documentation and sharing of images on Wikimedia Commons. Integrate with Wikidata, creating or complementing items about the species.
      • SDGs: 15
      • Metrics: Number of participants, number of photos submitted, items created in Wikidata.
      • Internationalisation: Monitor international participation.
      • Governance: Ensure the impartiality of the evaluation process and document the process.
      • Communication: Provide regular updates on the progress of the contest through a blog, social media, and emails.
    • Post-event (November):** Dissemination of results, organisation of exhibitions (online and/or physical).
      • SDGs: 15
      • Metrics: Competition results disseminated, number of exhibitions held.
      • Internationalisation: Disseminate the results internationally, so that the contest can be considered a global activity in the future.
      • Governance: Properly archive all documents and materials of the contest.
      • Communication: Issue a press release about the results and send it to international media.

Animal Track Cataloguing (November/December):

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    • Planning and Implementation:** Document animal tracks in different environments, including digitizing the tracks and including data in Wikidata about the tracks and the species. Create educational resources on track identification.
      • SDGs: 4, 15
      • Metrics: Number of tracks documented, Wikidata items about tracks and species created, educational resources on track identification made available.
      • Internationalisation: Create materials in English and Spanish.
      • Governance: Establish protocols for data collection and assign responsibilities.
      • Communication: Disseminate the cataloguing results through publications in different media.
  • Support for Wiki Loves Monuments (September): If necessary and requested, offer support to WMB in carrying out Wiki Loves Monuments, including a possible photo outing.
    • SDGs: 11 (Sustainable cities and communities)
    • Metrics: Support provided to WMB, photos produced for Wiki Loves Monuments.
    • Governance: Define the type and level of support to be provided and document participation.
    • Communication: Maintain contact with the Wiki Loves Monuments organization and report on participation.
  • Delivery of Wiki Loves Earth material (August): Finalisation and delivery of all material produced for the contest.
    • SDGs: 15
    • Metrics: Material produced for Wiki Loves Earth delivered.
    • Governance: Define deadlines and responsibilities for material delivery.
    • Communication: Communicate the progress of material delivery and the results obtained.
  • Annual Report for Stakeholders (December): Prepare a comprehensive report for stakeholders, with a balance of all the year's goals and actions, highlighting the main results, the challenges faced, and the outlook for the future.
    • SDGs: 17
    • Metrics: Comprehensive annual report prepared and disseminated.
    • Internationalisation: Translate the report into English and Spanish.
    • Governance: Approval of the report by the board of directors.
    • Communication: Distribution of the report to stakeholders.


DIVERSITY, EQUITY, AND INCLUSION (DEI) AGENDA (CONTINUOUS):

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  • Monitoring of DEI Actions (Continuous): Monitor indicators and ensure representation and equity.
    • SDGs: 5 and 10
    • Metrics: Representation and equity indicators monitored.
    • Governance: Define responsibilities for monitoring DEI actions.
    • Communication: Communicate regularly about indicators and actions.
  • Continuing Education on DEI (Quarterly): Workshops and lectures on inclusion.
    • SDGs: 5 and 10
    • Metrics: Number of workshops and lectures held.
    • Governance: Define a schedule for training.
    • Communication: Promote training through different channels.
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  • Maintenance and Updating of Documentation (Continuous): Ensure that all the organisation's legal documentation is up to date and in compliance with legal requirements.
    • SDGs: 16
    • Metrics: Legal documentation in compliance.
    • Governance: Appoint a person responsible for legal compliance.
    • Communication: Maintain an up-to-date record of documentation.
  • Accountability and Reports (As needed): Prepare and submit the accountability and reports required by regulatory bodies.
    • SDGs: 16
    • Metrics: Accountability and reports submitted on time.
    • Governance: Define a process for preparing and approving accountability and reports. Record of submissions to regulatory bodies.
    • Communication: Communicate the submission of accountability and reports to stakeholders.


Activities Plan for the First Half of 2026

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STRATEGIC PLANNING, FUNDAMENTALS, AND TRAINING (JANUARY - FEBRUARY):

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  • Annual Planning Meeting (January):
    • Objective: Define the strategic goals for 2026, focusing on the analysis of 2025 results and lessons learned. Establish Key Performance Indicators (KPIs) to measure progress and impact, aligned with the Sustainable Development Goals (SDGs). Allocate resources and develop a detailed budget, forecasting long-term financial sustainability. Define DEI (Diversity, Equity, and Inclusion Agenda) goals and integrate them into all aspects of planning. Develop a communication and community engagement plan for the year. Discuss potential strategic partnerships with other organisations. Initiate long-term planning (2027-2028).
    • SDGs: 17 (Partnerships for the goals)
    • Metrics: Strategic goals defined, KPIs established, budget approved, communication plan developed, long-term plan initiated.
    • Governance: Meeting minutes, definition of responsibilities for each goal, designation of project leaders. Documented formal decision-making process.
    • Communication: Disseminate the goals and strategic plan to the Wikimedia community using multiple channels (email, social media, website). Meeting report available online.
    • Internationalisation: Consider international participation and collaboration in strategic planning, including seeking international partnerships and translating key documents into English and Spanish.
  • DEI Audit (January):
    • Objective: Review the organisation's practices regarding diversity, equity, and inclusion, analysing representation in positions, projects, etc.
    • SDGs: 5 (Gender equality), 10 (Reduced inequalities)
    • Metrics: Detailed audit report, proposed improvement actions, and implementation schedule.
    • Governance: Appoint those responsible for conducting the audit and ensure transparency of the process. Documented follow-up meetings.
    • Communication: Disseminate the results and actions to the team and the Wikimedia community using multiple channels and languages.
  • Community Needs Assessment (January/February):
    • Objective: Conduct surveys and interviews with the Wikimedia community and partners to understand their needs regarding access to free educational media on Brazilian heritage and to direct projects.
    • SDGs: 4 (Quality education), 11 (Sustainable cities and communities), 17
    • Metrics: Number of interviews conducted, report with identified needs, and implement actions based on feedback.
    • Governance: Define the research method, data collection instruments, and data analysis process.
    • Communication: Communicate the research results to guide projects. Research report available online.
    • Internationalisation: Include the international Wikimedia community in the research, translating instruments into English and Spanish.
  • Partnership Development Strategy (February):
    • Objective: Identify and prioritise potential partners and develop strategies to build mutually beneficial relationships.
    • SDGs: 17
    • Metrics: List of potential partners, partnerships signed, formal partnership agreements.
    • Governance: Define a partner selection process and a schedule for actions. A formal record of partnerships.
    • Communication: Communicate the partnership strategy to the team and the Wikimedia community. Report on partnerships entered into.
    • Internationalisation: Seek international partners, considering the language and culture of potential partners. Prioritise geographic diversity in alliances.
  • Training (February - April): (Photographic Storytelling, Documentary Photography, The Power of Image: Photography for Advocacy, Inclusive Leadership, Wikidata, Creative Commons in Practice, Inclusive Communication, Women's Leadership in the Wikimedia Movement, Digital Marketing, Video Editing for Wikimedia Commons, Inclusive Design)
    • SDGs: 4 (Quality education), 5 (Gender equality), 10 (Reduced inequalities), 17
    • Metrics: Number of participants, satisfaction ratings, practical application of acquired knowledge (measured through projects).
    • Governance: Define those organizing training, schedule, and teaching materials.
    • Communication: Promote training and disseminate materials from different channels and languages. Participant feedback collected and analysed.
    • Internationalisation: Offer training in different languages (English and Spanish) and promote international participation.


COMPETITIONS AND EVENTS (MARCH-JUNE):

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  • Wiki Loves Folklore & Wiki Loves Living Heritage (March):
  • Metrics: Number of responses received, suggestions for improvement.
    • Governance: Define the method of collecting feedback and analysing the data obtained.
    • Communication: Analyse feedback and communicate actions for future improvements.
  • Intangible Heritage Photowalk (March): Capture intangible cultural heritage in an urban environment, reflecting the community's diversity.
    • SDGs: 11
    • Metrics: Number of participants, photos taken, dissemination on social networks, reach of dissemination.
    • Governance: Define responsibilities for organising the walk and the documentation process.
    • Communication: Disseminate the event and results through different channels.
    • Internationalisation: Consider the participation of international photographers.
  • Wiki Loves Earth (June):
    • Planning (April-May): Identify locations, obtain permits, develop materials, and establish partnerships.
      • SDGs: 13, 15, 17
      • Metrics: Locations defined, permits obtained, outreach materials ready, partnerships established.
      • Governance: Assign responsibilities for each planning stage and document decisions.
      • Communication: Communicate the planning and competition stages to the community.
      • Internationalisation: Translate materials into different languages and promote international participation.
    • Organisation (May-June): Finalise partnerships, prepare resources, and configure communication.
      • Metrics: Partnerships concluded, online resources available, communication channels configured.
      • Governance: Monitor the progress of the organization and document actions.
      • Communication: Maintain active communication with participants and partners.
    • Promotion (May-June): Promote the competition.
      • Metrics: Number of views of outreach campaigns, reach on social networks.
      • Governance: Define outreach strategies and responsibilities.
      • Communication: Monitor outreach and adapt strategies as needed.
      • Internationalisation: Promote the competition in different countries using local languages.
    • Contest (June): Run the competition, provide support, organize the evaluation, and integrate with Wikidata.
      • SDGs: 13, 15, 17
      • Metrics: Number of participants, photos submitted, items created in Wikidata.
      • Governance: Define evaluation criteria, winner selection process, and responsibilities. Documentation of the evaluation process.
      • Communication: Maintain active communication with participants, answering questions and providing support.
    • Post-Contest (July): Disseminate results, exhibit images, and share on Wikimedia Commons.
      • Metrics: Number of image views, reach on social networks, number of accesses to the contest collection.
      • Governance: Define responsibilities for disseminating results and the process of organizing exhibitions.
      • Communication: Disseminate the results to the community and the press through different channels (email, social media, press releases). Official announcement in different languages.
    • Feedback Survey (July): Collect feedback.
      • Metrics: Number of responses received, suggestions for improvement.
      • Governance: Define the feedback collection method and data analysis.
      • Communication: Analyze feedback and communicate actions for future improvements.
  • Wiki Loves Earth App Launch (June):
    • Objective: Launch the mobile app for the Wiki Loves Earth competition, facilitate photo submission, and increase participation.
    • SDGs: 9 (Industry, innovation, and infrastructure), 17
    • Metrics: Number of app downloads, number of photos submitted through the app.
    • Governance: Define the app development team, the testing and launch process, and responsibilities.
    • Communication: Publicize the app launch through various channels, including creating a tutorial and informational materials.
    • Internationalisation: Adapt the application for different languages (English and Spanish).
  • App Outreach Campaign (June):
    • Objective: Create and disseminate materials to promote the Wiki Loves Earth app and encourage participation in the contest.
    • SDGs: 9, 17
    • Metrics: Number of views of outreach materials, reach on social networks.
    • Governance: Define outreach materials, outreach platforms, and responsibilities.
    • Communication: Use different channels for dissemination (social media, email, website, etc.), create visual materials (videos, banners, etc.).
    • Internationalisation: Translate outreach materials into English and Spanish.
  • Wiki Loves Africa (April):
    • Planning (February/March): Define themes, materials, and partnerships.
      • SDGs: 10 (Reduced inequalities), 11, 17
      • Metrics: Themes and materials defined, partnerships signed.
      • Governance: Assign responsibilities for planning and organizing the competition.
      • Communication: Communicate competition planning to the community.
      • Internationalisation: Translate materials into different languages and promote international participation.
    • Implementation (April/May): Conduct the competition.
      • SDGs: 10, 11, 17
      • Metrics: Number of participants, photos received.
      • Governance: Define evaluation criteria and the winner selection process.
      • Communication: Maintain active communication with participants.
    • Post-event (June): Disseminate results and organize exhibitions.
      • SDGs: 10, 11, 17
      • Metrics: Competition results disseminated, number of exhibitions held.
      • Governance: Define responsibilities for disseminating the results and the process of organizing exhibitions.
      • Communication: Disseminate the results to the community and the press through various channels.
  • 2025 Activities Exhibitions (March-June):
    • Exhibition 1: Brazilian Cultural Diversity (March): Photos from Wiki Loves Folklore, Wiki Loves Africa, and related projects.
      • SDGs: 10, 11
      • Metrics: Number of photos exhibited, number of visitors.
      • Governance: Define exhibition logistics, responsibilities for organization and promotion.
      • Communication: Publicize the exhibition through various channels.
    • Exhibition 2: Heritage Preservation (May): Museum digitisation projects and other initiatives.
      • SDGs: 4, 11
      • Metrics: Number of photos exhibited, number of visitors.
      • Governance: Define exhibition logistics, responsibilities for organization and promotion.
      • Communication: Publicize the exhibition through various channels.
    • Exhibition 3: Biodiversity and Environment (June): Photos from Wiki Loves Earth, Wiki Loves Birds, and expeditions.
      • SDGs: 13, 15
      • Metrics: Number of photos exhibited, number of visitors.
      • Governance: Define exhibition logistics and responsibilities for organization and promotion.
      • Communication: Publicize the exhibition through various channels.


SUPPLEMENTARY TRAINING (APRIL-JUNE):

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  • Face-to-Face Photography Course with Development in Composition and Art (June): Aspects of composition, framing, light/shadow, textures/colours, history of photography, and practice in different scenarios. Find a location and define the format (paid for fundraising or free).
    • SDGs: 4
    • Metrics: Number of participants, satisfaction ratings, fundraising (if applicable).
    • Governance: Define course logistics (location, date, time, materials), responsibilities, and schedule. Contracts with speakers and suppliers.
    • Communication: Promote the course and disseminate the results (number of participants, participant feedback, photos taken during the course).
    • Internationalisation: Consider the participation of international photographers and the translation of materials.


LONG-TERM PROJECTS:

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  • Museum Digitisation Project (January-June): Continue digitisation, focusing on quality, metadata, and integration with Wikimedia Commons. In June: Assessment of the need for a new collection, closing of the cycle with an event and balance sheet, start of the discussion for a new museum.
    • SDGs: 4, 11, 17
    • Metrics: Number of items digitised, quality of metadata, integration with Wikimedia Commons, reach of the online collection.
    • Governance: Define schedule, responsibilities for each stage (digitisation, metadata, upload, etc.), and a quality control process.
    • Communication: Regular progress reports and project dissemination through different channels. Communication with the partner museum.
    • Internationalisation: Explore collaboration with international museums and the translation of metadata into different languages.

OBLIGATIONS WITH THE WIKIMEDIA FOUNDATION (JANUARY-JUNE):

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  • Mid-Course Grant Conversation (January): Interim report of the current grant.
    • Metrics: Report delivered on time, feedback from the Wikimedia Foundation received.
    • Governance: Appointment of a person responsible for preparing and submitting the report. Approval of the report by the board.
    • Communication: Internal communication on the progress of the grant and the feedback received.
    • Internationalisation: Report written in English.
  • Preparation of New Grant Application (January): Application for the second half of 2026.
    • Metrics: Grant application submitted on time, all necessary documents included.
    • Governance: Appointment of a person responsible for preparing and submitting the application. Approval of the proposal by the board.
    • Communication: Internal communication on the progress of the grant application.
    • Internationalisation: Grant application written in English.
  • Grant Completion Report (June): Final report of the current grant.
    • Metrics: Final report delivered on time, approval of the report by the Wikimedia Foundation.
    • Governance: Appointment of a person responsible for preparing and submitting the report. Approval of the report by the board.
    • Communication: Internal and community communication on the grant outcomes. Publication of the report online.
    • Internationalisation: Report written in English.


SUSTAINABILITY AND FUNDRAISING (JANUARY-FEBRUARY):

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  • Fundraising Campaign (January):
    • Objective: Raise funds to support Foto.Wiki.BR activities.
    • Metrics: Amount raised, number of donors, reach of the campaign (views, shares).
    • Governance: Definition of the fundraising target, creation of a communication plan for the campaign, appointment of a person responsible for campaign management. Transparent accountability of funds raised.
    • Communication: Dissemination of the campaign through various channels (social networks, email marketing, website), communication with donors, public acknowledgement of donors.
    • Internationalisation: Dissemination of the campaign in English and Spanish, seeking international donors. Adaptation of the campaign to different cultural contexts.
  • Creation of Local Courses for Fundraising (February):
    • Objective: Offer face-to-face photography courses to raise funds and promote training in the area.
    • Metrics: Number of courses held, number of participants, amount raised, participant feedback.
    • Governance: Definition of course content, selection of instructors, course logistics (location, date, times), fees definition, and payment methods. Accountability of the amounts raised.
    • Communication: Dissemination of courses through various channels (website, social networks, email marketing), communication with participants, participant feedback.
    • Internationalisation: Dissemination of courses in English and Spanish, seeking international participants. Adaptation of content for different audiences.


DIVERSITY, EQUITY, AND INCLUSION (DEI) AGENDA - CONTINUOUS:

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  • Monitoring (Continuous):
    • Objective: Monitor indicators and ensure representation and equity in the organisation.
    • Metrics: Diversity and inclusion indicators monitored (gender, race, ethnicity, etc.), monitoring reports.
    • Governance: Creation of a diversity and inclusion committee, definition of inclusion policies.
    • Communication: Transparent communication of diversity and inclusion indicators to the team and community.
  • Continuing Education (Quarterly):
    • Objective: Promote workshops and lectures on inclusion and diversity.
    • Metrics: Number of workshops and lectures held, number of participants, participant feedback.
    • Governance: Definition of themes and speakers, organization of event logistics (location, date, times).
    • Communication: Dissemination of workshops and lectures to the team and community.


COMPLIANCE WITH OSCIP LEGAL OBLIGATIONS - CONTINUOUS:

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  • Maintenance and Updating of Documentation:
    • Objective: Ensure that all of the organization's legal documentation is up to date and in compliance with legal requirements.
    • Metrics: Legal documentation reviewed and updated periodically.
    • Governance: Appointment of a person responsible for managing legal documentation.
    • Communication: Internal communication regarding updates in legislation and procedures.
  • Accountability and Reports:
    • Objective: Prepare and submit accountability and reports required by regulatory bodies.
    • Metrics: Accountability and reports submitted on time.
    • Governance: Define a process for preparing and approving accountability and reports. Record submissions to regulatory bodies.
    • Communication: Communicate the submission of accountability and reports to stakeholders.
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