Operational Calendar with Metrics and Goals

January to March: Planning and Preparation

Metrics:

Identify and collaborate with a minimum of 3 key non-profit organizations and community groups.
Establish successful partnerships with identified organizations.

Goals:

Establish a network with local communities for sustainable project engagement.
Solidify collaborations with key environmental NGOs to enhance project impact.

Length:

3 months

March: Photo Contest 1 (Wiki Loves Earth)

Metrics:

Receive a minimum of 800 high-quality photo submissions.
Increase social media engagement by 20% during the contest.

Goals:

Attract to the Wikimedia Envoriment a broad spectrum of nature enthusiasts through the contest.
Enhance public awareness by boosting social media interactions.

Length:

1 month

April to June: Logistics and Equipment

Metrics:

Achieve a 70% or higher usage of eco-friendly photography equipment.
Implement logistical improvements based on positive participant feedback.

Goals:

Ensure a significant majority of participants use eco-friendly equipment.
Enhance expedition logistics based on participant input.

Length:

3 months

May: Expedition 1

Metrics:

Generate a minimum of 500 high-quality photo.
Have at least half of woman participation, and have the participation of every

Goals:

Foster strong community engagement during the expedition.
Garner a diverse collection of captivating photo contest entries.

Length:

1 month

July to September: Marketing and Promotion

Metrics:

Achieve a 30% increase in reach and engagement on marketing materials.
Secure early bird bookings from at least 200 participants.

Goals:

Enhance public awareness through effective marketing strategies.
Encourage early participant commitments through special offers.

Length:

3 months

August: Photography Course 2 (Nature Photography)

Metrics:

Achieve a course completion rate of 70% or higher.
Incorporate nature conservation modules with positive participant feedback.

Goals:

Provide a valuable learning experience with a high course completion rate.
Enhance the course content with modules focused on nature conservation.

Length:

1 month

September: Photo Walk 2

Metrics:

Engage at least 150 participants in the photo walk.
Involve the community in at least two environmental projects during the walk.

Goals:

Foster community involvement in appreciating and protecting local environments.
Integrate community participation in actionable environmental projects.

Length:

1 month

October * December: Expedition Season

Metrics:

Document positive environmental and community outcomes from Expedition 2.
Raise a minimum of $5,000 through Photo Contest 2 for ongoing conservation projects.

Goals:

Showcase tangible positive impacts on the environment and local communities.
Contribute significantly to ongoing conservation efforts through fundraising.

Length:

3 months

November: Photo Contest 2 (Wiki Loves Earth)

Metrics:

Receive a minimum of 1,000 high-quality photo submissions.
Raise funds to surpass the $5,000 target for ongoing conservation projects.

Goals:

Attract a diverse array of stunning photos that reflect environmental beauty.
Surpass the fundraising target to bolster continued conservation initiatives.

Length:

1 month

December: Continuous Improvement and Review

Metrics:

Collect feedback from at least 80% of participants.
Involve the community in at least three ongoing conservation initiatives.

Goals:

Utilize participant feedback for continuous improvement.
Promote ongoing community engagement in sustained conservation efforts.

Length:

1 month

Conclusion

This operational calendar integrates specific metrics and goals into each phase, ensuring a purposeful and impactful journey for the non-profit's initiatives throughout the year.