Wikimedia Foundation/Communications/Brand Studio
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Brand Studio
We are creative professionals and brand specialists. We connect Wikimedia to culture by creating storytelling objects, guiding creative partnerships, and developing marketing campaigns. All this is working towards increasing awareness, usage, and support for Wikipedia and Wikimedia projects worldwide.
The Team
Zack McCune
Director of Brand
Corli de Kock
Senior Brand Strategist
Tas Elias
Brand Collaboration Lead
Blanca Flores
Designer
Mathoto Matsetela-Hartmann
Senior Manager, Global Brand
Jordan McRae
Multimedia Designer
Marina Ramos
Senior Copywriter
Einav Jacubovich
Global Creative Director
Current projects
[edit]
- Sound Logo
- Wiki Minutes – animated Wikimedia explainers for public audiences
- Maintaining Wikimedia brand guidelines
- Knowledge is Human campaign
Selected past projects
[edit]Campaigns
- Trust in the age of COVID-19
- We Miss Turkey
- New Readers awareness campaigns in Nigeria, India, Iraq, and Mexico
- Wiki Unseen
Event branding
- Wikimania 2021-2022 virtual branding
- Wikimania Stockholm logo & event design system
- Wikimania South Africa logo & event design system
- Wikimania Montreal logo & event design system
Milestone celebrations
How we work
[edit]We are an international team working across 4 countries and 9 time zones. We share 16:00 to 18:00 UTC*, Monday to Thursday, as time for group meetings and conversations. Each week we check-in on Tuesday to set priorities, discuss market trends, conduct project reviews, and share inspiration.
* During U.S. daylight saving time, our shared meeting hours are 15:00 to 17:00 UTC.
