Chapters meeting 2009/Communication & Marketing

General discussion

Documentation board

How to deal with negative press

Note taker: Carlos Barcenilla

Course of the discussion

• Reports on common vandalisms reported by press
• Errors are corrected as soon as detected
• No massive copyright violations discovered so far
• Journalists use Wikipedia as source

Goals

1. Media fact list (explain how Wikipedia works)

Press contacts, tools, calendar

Note taker: Guillaume Paumier

Course of the discussion

• Common press database? Not useful and difficult to maintain
• Press trips: invite journalists from all over the world to San Francisco (+ useful for fundraising if made well)
• Finding mascots / famous spokepersons; doing "on-the-spot" interviews
• Doing videos with webcams & putting them on youtube etc.
• Organizing small "press meetings" (especially for freelance journalists)
• Coordinating the PR strategy for press releases (e.g. for the Wikipedia survey) & working together before the publication

SMART goals

1. Identify & evaluate solutions for a private calendar for chapters

How to make journalists understand Wikimedia vs. Wikipedia

Note taker: Manuel Schneider

Course of the discussion

• Wikipedia vs. other projects
• Wikimedia Foundation vs. Wikipedia
  1. explain WP vs. WM
  2. WM has local branches
  3. there are other projects
• add context, say "Wikimedia organisation", "Wikipedia project"

SMART goals

• Leaflet with an explanation as PR material
• for all materials created, have the context when mentioned one of the words
• any release/material comes with a brief explanation at the end

First steps

For April 20th:

• Asaf will write a brief explanation used for releases / background explanation / 100-200 words.
• Agnieszka will write a document about best practiceson how to explain or do press releases.
• Lennart will write a leaflet (aka "long version" explanation)