Wikipedia Pages Wanting Photos/Evaluation Report 2020

WPWP Campaign

Summary

Limitations

Inputs

Outputs

Outcomes

Key findings

Appendix

What is WPWP Campaign? How did it start? What does the campaign bring to the movement?
Read this summary page for a description of the campaign, data highlights across three core outcome areas, and lessons learned across campaign implementations.
Use the tabs in the navbar to find detailed sections that dive deeper into the data.

Campaign history	WPWP Campaign logo WPWP Campaign promotion mug The WPWP Campaign is an annual campaign with the primary goal of promoting the use of digital media files collected from various Wikimedia photography contests, photo-walks organized by the Wikimedia community, on Wikipedia article pages. Photos help to grasp the reader's attention better than a wall of text, illustrate content, and make the article more instructive and engaging for readers. Thousands of images have been donated and contributed to Wikimedia Commons via various advocacy programs, photo-walks, and contests, including international photography contests such as Wiki Loves Monuments, Wiki Loves Africa, Wiki Loves Earth, Wiki Loves Folklore, etc. Yet relatively few of these photos have been used on Wikipedia articles. Our repository of media files, the Wikimedia Commons hosts millions of photo images but only a tiny portion of these have been used on Wikipedia article pages. This is a huge gap that this project aims at bridging. The campaign launched in 2020 is held every July and runs through August. This year, 36 Wikimedia communities in 27 countries joined the campaign and there were events relating to the campaign including training organized by at least 18 Wikimedia communities in 14 countries. On the 24th of August, the National Library and Archives of Quebec organized a WPWP Campaign event to train participants on how to add photos to Wikipedia articles. The WPWP Campaign was launched on July 1, 2020, and was created by Isaac Olatunde (User:T Cells). Deborah Schwartz Jacobs (User:Deborahjay) coined its name which was formerly Wikipedia Articles Need Photos. Members of the International Team are Olaniyan Olushola, Deborah Jacobs, Kevin Payravi, Dansu Peter, Mohammed Bachouda, Tulsi Baghat, Alaa, Romaine, Sam Oyeyele, Florence Nibart-Devouard (Advisor), and Alex Stinson (Advisor). WPWP Campaign logo The International Organizing Team began planning for the campaign in March 2020. The pre-campaign activities include the following Development of the project central coordination page Campaign logo (and banners) design Camapaign timeline design Recruitment of the local organizers Local organizers guide design Workflow chart and checklist design Communication material design Tracking tool identification
Quality improvement	WPWP Campaign implementations resulted in the improvement of over 90,000 articles in more than 270 languages Wikipedias A total of 272 Wikipedia language projects were improved Over 90,000 photos from Wikimedia Commons were used on Wikipedia articles About 62.4% of the articles improvement were made to the English language Wikipedia and 12.5% to the Swahili language Wikipedia
On user recruitment and retention	Over 70% of the local organizers of the campaign reported that recruitment of new editors is one of their priority goals 15.9% of the 133 participants reported that they were new editors and the WPWP Campaign was the first time they edited Wikipedia
Replication and shared learning	WPWP Campaign local organizers produced several materials including blogs and other online resources, related to the campaign related events which can help others implement their own campaign. about 79% of the organizers are willing to help new organizers run the WPWP Campaign in the future.
Lessons learned	Over 90% of the local organizers reported that the campaign met their expectations for achieving their set goals The two most popular goals, those noted as a priority by at least 75% of the local organizers, were to increase contributions and to build and engage community. The average national campaign cost about $685 USD to implement. About 41% of the local organizers reported that average number of staff hours spent organizing the WPWP Campaign was between 1-5 hrs per week. The majority of the WPWP Campaign local organizers used rapid grant support from the WMF with little or no in-kind resources in addition to staff and volunteer time. Notes